5 Ways to Use Google Analytics Information

I posted a HARO query looking for gifts that are perfect for mogul moms.  In that query, I stated my “numbers” — subscribers, monthly page views, unique visitors, hits, etc.  My numbers told companies & PR people that having their product in my gift guide would be a good thing — it would gain great exposure for their company to a big target market: mom entrepreneurs.

So, how do I know my numbers? Easy.  Google Analytics.  If you have a website or a blog, you need to be using Google Analytics.  It’s free, it’s amazing and you can do these 5 things with your Google Analytics information.

1. Attract advertisers:  if you’re seeking advertisers or products to review on your blog, be prepared to tell them your numbers. They want to get the most bang for their buck & do that by advertising on sites with BIG NUMBERS. Stats they’ll want to know?

• How many monthly visits to your site
• How many monthly unique visitors to your site
• Number of monthly pageviews on your site
• How many subscribers you have (Google Analytics doesn’t track this, but you can track this easily on your own or by using services like AWeber or FeedBurner.
• Twitter followers, Facebook friends or other impressive social media stats (again, Google Analytics doesn’t track this, but arm yourself with this info to dazzle potential advertisers.)

2. Discover buzz:  When you’re trying to build your business, it’s great to stay on top of any media mentions for your “Press Page”.  Sometimes you know about published articles that mention you. But sometimes, you don’t.  With Google Analytics’ “Top Traffic Sources”, you can see who’s sending people to your site or blog, and once in awhile, you’ll discover that an article, a website, a blog or even a comment includes you, your product or your service.

3. Tweak, Track & Pimp AdWords: If you’re spending you’re hard-earned money on an AdWords campaign, Google Analytics can be your campaign manager. See which keywords are most profitable AND which are not.  Tweak accordingly. Also see which keywords people are searching on to find you–if you’re not using those keywords already, you can add them to your AdWords campaign!

4. Ogle Growth: Sometimes, it feels like you’re not making any progress when it comes to growing your business or your sales. Google Analytics can show you how far you’ve come in many customizable ways–number of visitors, sales goals, conversions, traffic sources, top content & more. Use GA to see your growth over the course of a week, a month or a year. See? You’ve come a long way, baby.

5. Know Thy Visitor: Google Analytics reveals great details about your visitors.  Where do they live? How long do they stay on your site? On which page do they enter & exit? What day of the week do they tend to visit? What content are they reading? All of this information helps you know your visitors so you can improve their experience AND improve your sales.

These are just 5 ways you can use Google Analytics to help you improve your business. Get to know Google Analytics and the myriad ways it can make you a better business person, site owner or blog author.