Another great post from Seth Godin, particularly for those of you with blogs, Twitter followers or an online “presence”.
Confusing Activity with Action:
Thing is, most of the stuff you do online doesn’t cost money.
In the old days, money added friction. Money made you choosy. Money ensured that you valued your marketing efforts appropriately, because if they didn’t work, they cost you money.
Today, reading and posting and linking and networking and connecting and commenting and podcasting and linkblurbling and doseedoing online all feel like essential marketing tasks. They certainly keep you busy.
But is the activity getting in the way of action?
Is the online work you’re doing actually leading you where you want to go, or merely keeping you busy?
[Flipside: someone sent me a stat that said that 57% of the marketers surveyed hadn't read a blog in the last year. These people are incompetent and should be fired.]
Another way to look at this:
Click here to read the best part!
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{ 2 comments… read them below or add one }
I think blogging, for one, absolutely promotes business. I stumpled on Heather Bailey’s blog, for example, for a pattern, and read about her life and family and am now a fan of her fabrics. Likewise, I have customers who frequent my blog, and become regular readers and buyers. This builds amazing top-of-mind awareness. I also have had some press op come up though my blog and not my website.
I have to add, though, I am really surprised that you haven’t many any posts about CPSIA. Thanks for the seach bar!
[Reply]
Hi Jessica,
I think blogging can promote business, if written well to an engaged audience. Building that audience is the hard part and probably the part that requires the most "action" versus activity.
I haven't posted anything about the CPSIA because I think it's an issue so big that it might require its own blog!
And, admittedly, now that I'm "out" of the baby apparel industry, I haven't devoted as much time to it as I would have a year ago. For you, however, I will post several great blogs/sites that *are* devoting time & space to the CPSIA.
Glad you like the search bar!
Heather
[Reply]