From the monthly archives:

February 2009

5 Ways To Use A Publication’s Media Kit

Today, I’ll show you 5 ways to use a publication’s (magazine or newspaper) media kit to help you build your own business.
When you visit a publication’s website, you will typically find a link to their media kit waaay down at the bottom of the page–look for “Advertising”, “Advertise With Us” or “For Our Advertisers” in [...]

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Write A Winning Sales Pitch

From an Interview with Matt Alderton from Slivers & Scribbles:
Before becoming a mom and founding 2 Virtues Inc, I worked in sales & marketing for several large companies. After my first daughter was born, my love of writing and yearning for a home based business inspired me to start my own freelance copywriting business. I had [...]

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How to Pitch a Reporter Teleseminar

Peter Shankman is hosting another “How to Pitch A Reporter” teleseminar tomorrow. Information about the teleseminar and a sign up link is below.
Can’t make the teleseminar? No problem. In October, I wrote several posts about pitching to the media that you may find helpful if you’re a PR DIYer.
Here are the links to the posts:
Diarrhea [...]

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Manufacturing Do’s & Don’t’s

Last month, I received two emails from mom entrepreneurs that scared the daylights out of me.
One told me she had wired money & given the greenlight on production of her product without a signed contract! She was running into delays & didn’t know what she should do.
Another was contemplating signing a contract after only seeing [...]

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Seth’s Blog: Calling Your Bluff

Pretty cool stuff from Seth Godin’s blog today. Get your business plan ready.
Billionaire raconteur Mark Cuban just posted a fascinating challenge. Post a business plan that meets certain criteria and he’ll consider funding it, right here, right now.
Here’s what’s neat:
1. As soon as you see enough plans, you realize that in fact there are tons of ways [...]

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The Mogul Mom In Working Mother Magazine!

From the February/March issue of Working Mother magazine in the Entrepreneur Mom column:
Ask a Pro–Managing the Marketing

How do you get top-tier distribution for your products? Here’s advice from Heather Allard, president of The Mogul Mom, an online coaching and consulting business for entrepreneur moms.

Know the retailers. Compile a list of stores you’d like to approach and [...]

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The Mogul Mom Features…Kelly Elizondo of Sara Langley Designs

Q: What is your name & how many children do you have?
A: My name is Kelly Elizondo and I have one daughter.
Q: What is the name of your company and when did you start it?
A: The name of my company is Sara Langley Designs, named after my great-great grandmother. I started the company in December [...]

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22 Free Things to Manage Your Business & Your Life

Boeing to chop 10,000 jobs. Starbucks closes 300 stores & cuts 6,700 jobs. Caterpillar laying off 2,000 more workers. AOL axing 700 jobs in cost cutting move. U.S. Postal Service considers cutting delivery to 5 days. Circuit City lets 34,000 people go & enters liquidation. Intel fires 6,000 workers. Economy shrinks at fastest clip since [...]

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The Mogul Mom Features…Lennie Rose of Big Ooga

Q: What is your name & how many children do you have?
A: Lennie Rose, 2 daughters
Q: What is the name of your company and when did you start it?
A: My first business began in 2004 – a marketing and PR boutique which became profitable in the first year. That secret was to not incur expenses, [...]

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