From the monthly archives:

July 2009

How To Get On Television Part II

In Part I of How To Get On Television, I focused on helping mom entrepreneurs identify appropriate pitch topics for television shows. Part II focuses on helping mom entrepreneurs pitch a segment that will WORK within the format of the show.
1. You need to know if the show is taped in-studio or if they create [...]

2 comments Read the full article →

Tim Ferriss’s 3 Simple Blog Tips That Have Big Impact

A few weeks ago, I watched this video from Tim Ferriss’s opening keynote “How to Build a High-Traffic Blog Without Killing Yourself” at San Francisco Wordcamp, an event that focuses on everything Wordpress.
I’ve been a Tim Ferriss fan since I read his wildly popular book “The 4-Hour Workweek” two years ago. In true Tim Ferriss [...]

31 comments Read the full article →

How To Get On Television

Often when mom entrepreneur clients contact me for a publicity campaign, they express the luck they’ve had getting placements online, on radio and in print (newspapers, magazines) and their disappointment at lack of television placements.
Television spots are not impossible to land. In fact, if you take the time to learn how to pitch producers properly [...]

12 comments Read the full article →

Seth Godin: Winning On The Uphills

Every day, I’m grateful for my own uphill business battle–struggling with my company and selling it to Summer Infant under stressful circumstances prepared and enabled me to start The Mogul Mom blog. My own experience as a mom entrepreneur has made me passionate about helping all of you. I am so very thankful for my [...]

4 comments Read the full article →

Daily Grommet Product Submission FAQs

A few weeks ago, I featured Daily Grommet’s Jules Pieri and many of you expressed interest in learning more about Daily Grommet’s product submission process. Jules and the “Discovery team” head, Joanne Domeniconi were kind enough to answer some FAQs about the Daily Grommet submission process.
(Pssst…if you’re a mom entrepreneur who’s invented a product but [...]

10 comments Read the full article →

The Mogul Mom Features…Annette Frey of Biscuits by Lambchop

What is your name & how many children do you have?
Annette Frey with one girl, Starlet — with 4 legs, and paws, who woofs and howls!
What’s the name of your company and the inspiration behind it?
Biscuits by Lambchop–the inspiration behind the company was my dog Lambchop. When he developed kidney disease, in addition [...]

1 comment Read the full article →

The Mogul Mom Features…Carol Covin of Granny-Guru

What is your name & how many children do you have?
Carol Covin, AKA Granny-Guru. 2 grown sons, 2 grandchildren
What’s the name of your company and the inspiration behind it?

Twenty Minutes Press, publisher of the Granny-Guru series. As one friend pointed out, when we become grandmothers, we all get really smart. So, we’re [...]

6 comments Read the full article →

Holiday Gift Guide Pitching Tips

I’ve been getting a lot of inquiries about Holiday Gift Guide submissions. Here are some pitching tips:
1. Some holiday gift guides close in July. Major magazines such as Family Circle, O Magazine and Glamour are all working on this issue now.
2. Put together a special pitch just for Holiday Gift Guide submissions. It should state [...]

4 comments Read the full article →

Social Media Time Management

When you’re a mom entrepreneur with your own business, you have a lot to do. You have customers to service, leads to follow up on, billing and accounting…the list goes on. When you consider adding social media to the mix, it can feel overwhelming. After all, you’re already filling every hour of [...]

10 comments Read the full article →

Essential Answers about Your Business Card

Having just returned from speaking for the American Disc Jockey Association (I love these guys!), I thought I’d review a few questions that keep coming up with entrepreneurs concerning business cards:
Question: Why can’t I just put my website and not my e-mail address on my business card? After all, I want people to visit my [...]

18 comments Read the full article →

← Previous Entries