What is your name & how many children do you have?
Elise Wilkins (Me): I have 3 children ( boys) and am on my second marriage and he has 3 boys as well!! We have 6 boys together ages 18,16,15,14,11,and 10!
Leslie Wilkins-Gaudio : 3 children– 2 boys and a girl 16,14, and 12.
Lori Wilkins-Vaughan: 6 children. She has 1 girl, 20 and he has 2 kids 27 and 25 (boy and girl) and they have 2 girls 16 and 15 and a boy 13.
We have 15 kids collectively.
What’s the name of your company and the inspiration behind it?
The company is isABelt Ltd. Leslie came up with the idea while shopping for a pair of new low-rise jeans. As cute as the pants were they would not stay up and you could see right down the back of her pants if she bent over or sat down. She found that she was wearing a belt even when she didn’t want to or her outfit didn’t call for a belt. Leslie saw that her friends all had the same problems and the isABelt was born.
What is your current business struggle?
I would say our current business struggle is to get branded as the ORIGINAL invisible belt product. Also learning to balance family and business.
What is your current business goal?
To continue to provide great fashion “fix-it” and accessory items.
What one quality do you think is a “must-have” for a mom entrepreneur?
Passion!! There are a lot of obstacles and competition but you must be passionate about what you are doing to continue to move in a forward direction and make the business successful.
What 1 thing or person has been very instrumental in your success?
I need to say that it is the three of us being on the same page as far as the growth and direction we want to take isABelt in. We all have VERY different personalities but all complement each other and bring different prospective to the table.
What are your 3 favorite blogs?
OOHHH it’s so hard to say as I have become so familiar with so many. I can say that I feel the Blogging community is so imperative to the success of new companies as these bloggers have communities that follow them and every bit of press drive traffic to your site!!!
What is your favorite quote?
This is a quote from my grandfather that received his college degree at 86 years old and was awarded the key to the city he was a wise old man:
“If you think Success..Success has begun
If you think you can..The battle is won
Whatever you think you can…I am sure you will find
It’s all in the way that you sent your mind…”
What advice would you give to a new mom entrepreneur?
Network and take risks. Also don’t second guess yourself. If you feel a certain way about a product or service there are others out there that will as well. We started isABelt by peddling and consigning product to local stores. When they wanted more we knew we had a product. Now 2 years later we are in more than 500 retailers/HSN and growing daily.
How can we connect with you?
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{ 4 comments… read them below or add one }
Very interesting! Never heard of them before, had to check out their site, I so can relate to needing that type of belt! Great feature, great product!!
Great info. Only one product ( but unique ) took them places. We can learn a lot from this example. Thanks for sharing.
Love this product. I have been using them for over a year. I have given them to my friends – in fact I can’t really live without it. I hate belts, but I love this product! I should be their spokesmom
My kids even have them. Great for kids that have pants that don’t have adjustable belts! Enjoy! K
I’m a huge fan of isABelt, thanks for the interview!