From the monthly archives:

August 2009

Harness The Power of Back to School & Get Back to Business

Having just waved goodbye to my 6th grader on the first day of school, I could feel the excitement of a new school year. There are new clothes, backpacks, students, and as Patti LaBelle might sing, “a new attitude.”
Let’s not let this “back to school” mentality only apply to our children. Now is the perfect [...]

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Weekend Reading

Well, it’s the weekend and I’ve been trying to implement some of the changes you asked me for in my reader survey. One of things y’all asked for was for me to not post so many Features, or maybe not every weekend.
So, I thought I’d mix things up a bit and offer some weekend reading [...]

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The Mogul Mom’s Daily Grommet Contest

I’m excited to announce that I’ve teamed up with Daily Grommet to hold a contest to find the next Grommet. We know you Mogul Moms have created or know of some fabulous and innovative products, so tell us about them here on The Mogul Mom Daily Grommet Contest for a chance to win. [...]

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Zen Habits’ Get-Started-Now Guide to Becoming Self-Employed

This post was written by Leo Babauta from Zen Habits, one of the rockingest blogs on the planet. This is a great article for anyone considering self-employment and even for those who are in the beginning stages of it. Heck, it’s great even if you’ve been working for yourself for a decade. If [...]

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Reality Check: How to Test Your Marketing Messages

Whew! It was a busy speaking week and as always, audience members wanted to know if their infomercial, tagline, or business card was working. Of course, I have reviewed and created thousands of marketing messages, but the real issue is:
How can you create your own reality check?
Stop Inhaling Your Own Fumes!
A little background [...]

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Featured Mom Entrepreneur Sarah Wallace

What is your name & how many children do you have?
My name is Sarah Wallace and I have two children. Daughter Anna (6) and son John (2).
What’s the name of your company and the inspiration behind it?
For my writing services I just use my namesake, Sarah Wallace and through much networking, [...]

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Sales Letters: Why & How To Use Them

Remember when you were a kid and your parents would hand you a pile of junk mail to play with? I bet most of that junk mail was comprised of sales letters (though we really didn’t care, we were just excited to have our own mail!). You know-those one or two page letters trying to [...]

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Lessons Learned From Michael Vick and How You Can Repair Your Brand Image

When Celebrity Reality Doesn’t Meet Expectations
We know that celebrities can become brands and in fact, I advocate that you become a celebrity of your own industry as well. Similar to products, however, when actions don’t meet expectations, conflicts arise.
Cases in point:
Tom Cruise

Expected Image: Mild-mannered Celebrity
Major Outburst – Jumping On Oprah’s Couch Proclaiming Love [...]

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5 Things I Learned About You

Last week, I invited email and RSS subscribers to take a survey to help me improve The Mogul Mom blog. Over 100 readers completed the survey and I want to thank you for your honest, insightful, eye opening feedback. Not only did you answer each question but you took the time to provide comments that [...]

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This Week: PR for Moms Teleclass

This week, Elena Verlee of PR In Your Pajamas is hosting an amazing PR for Moms Teleclass — this is a fantastic deal for any Mom Entrepreneur who is tired of being the best kept secret in her field. Don’t miss out.
Do You Want to Know How to Get Thousands of Dollars Worth of Free [...]

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