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	<title>Comments on: Sales Letters: Why &amp; How To Use Them</title>
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	<description>For moms running a business, raising a family and rocking both</description>
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		<title>By: 3 Ways to Market Your Business &#124; The Mogul Mom</title>
		<link>http://www.themogulmom.com/2009/08/sales-letters-why-how-to-use-them/comment-page-1/#comment-4389</link>
		<dc:creator>3 Ways to Market Your Business &#124; The Mogul Mom</dc:creator>
		<pubDate>Sun, 18 Jul 2010 17:15:47 +0000</pubDate>
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		<description>[...] Lisa Otto might comment about the power of sales letters on a copywriting blog like [...]</description>
		<content:encoded><![CDATA[<p>[...] Lisa Otto might comment about the power of sales letters on a copywriting blog like [...]</p>
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		<title>By: Heather Allard</title>
		<link>http://www.themogulmom.com/2009/08/sales-letters-why-how-to-use-them/comment-page-1/#comment-2846</link>
		<dc:creator>Heather Allard</dc:creator>
		<pubDate>Fri, 21 Aug 2009 12:48:12 +0000</pubDate>
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		<description>Moni May--I totally agree with you. Everything moves so fast and sometimes we&#039;re so caught up in social media and new technology that we forget about traditional marketing methods. ;) 
Thanks for your comment!
Heather</description>
		<content:encoded><![CDATA[<p>Moni May&#8211;I totally agree with you. Everything moves so fast and sometimes we&#8217;re so caught up in social media and new technology that we forget about traditional marketing methods. <img src='http://www.themogulmom.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /><br />
Thanks for your comment!<br />
Heather</p>
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		<title>By: Moni May</title>
		<link>http://www.themogulmom.com/2009/08/sales-letters-why-how-to-use-them/comment-page-1/#comment-2845</link>
		<dc:creator>Moni May</dc:creator>
		<pubDate>Fri, 21 Aug 2009 12:43:06 +0000</pubDate>
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		<description>Very timely and informative expert tips!

Everything moves so fast in this day and age, I think we sometimes overlook the basic steps of marketing.

And of course we&#039;re all so pressed for time, online marketing is often a quick substitute, but doesn&#039;t offer the opportunity to send samples or be as targeted as a sales letter.

Thanks for pointing out the impact sales letters can have!

- Moni May
&lt;i&gt;..we&#039;ve got you covered&lt;/i&gt;&lt;i&gt;?&lt;/i&gt;</description>
		<content:encoded><![CDATA[<p>Very timely and informative expert tips!</p>
<p>Everything moves so fast in this day and age, I think we sometimes overlook the basic steps of marketing.</p>
<p>And of course we&#8217;re all so pressed for time, online marketing is often a quick substitute, but doesn&#8217;t offer the opportunity to send samples or be as targeted as a sales letter.</p>
<p>Thanks for pointing out the impact sales letters can have!</p>
<p>- Moni May<br />
<i>..we&#8217;ve got you covered</i><i>?</i></p>
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		<title>By: Heather Allard</title>
		<link>http://www.themogulmom.com/2009/08/sales-letters-why-how-to-use-them/comment-page-1/#comment-2844</link>
		<dc:creator>Heather Allard</dc:creator>
		<pubDate>Thu, 20 Aug 2009 14:53:30 +0000</pubDate>
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		<description>Lisa,
Thank you SO MUCH for this awesome post. I was just reviewing my old sales materials from HMA Copywriting (my first business) and came across my sales letter. If anyone wants to see it, email me and I&#039;ll send you a copy. I mailed it to local businesses and got a great response. And though it was written 8 years ago, it&#039;s still timely today in this economy/market.

You&#039;re awesome, Lisa! :)
Heather</description>
		<content:encoded><![CDATA[<p>Lisa,<br />
Thank you SO MUCH for this awesome post. I was just reviewing my old sales materials from HMA Copywriting (my first business) and came across my sales letter. If anyone wants to see it, email me and I&#8217;ll send you a copy. I mailed it to local businesses and got a great response. And though it was written 8 years ago, it&#8217;s still timely today in this economy/market.</p>
<p>You&#8217;re awesome, Lisa! <img src='http://www.themogulmom.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
Heather</p>
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