Comments on: Doing Well By Doing Good : How To Pair Your Brand With A Good Cause http://www.themogulmom.com/2009/09/doing-well-by-doing-good-how-to-pair-your-brand-with-a-good-cause/?utm_source=rss&utm_medium=rss&utm_campaign=doing-well-by-doing-good-how-to-pair-your-brand-with-a-good-cause For moms running a business, raising a family and rocking both Sun, 05 Sep 2010 16:59:18 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ros http://www.themogulmom.com/2009/09/doing-well-by-doing-good-how-to-pair-your-brand-with-a-good-cause/comment-page-1/#comment-3096 Ros Fri, 18 Sep 2009 16:55:30 +0000 http://www.themogulmom.com/?p=5168#comment-3096 Liz... philanthropic efforts consistent with your brand and targets align make absolute perfect sense. However, I think sometimes we lose focus because we want to do the "right thing" and help those who are less fortunate. "Giving back" has always been a goal of mine when I started my business, but I didn't want to give to any organization/cause for the sake of just fulfilling the act or image. As with your example in being consistent with your brand, one's contribution will make more of a positive and meaningful impact. That said, I'm thrilled about an organization I recently stumbled upon called Eyecare for Kids, based in Utah, they provide professional eyecare to visually impaired kids from poor to low-income families. Their work is wonderful--the gift of "vision" for kids is a godsend. Charity for special needs kids is another that is close and dear to my heart as well. Thank you for sharing your insights on a very important subject. Liz… philanthropic efforts consistent with your brand and targets align make absolute perfect sense. However, I think sometimes we lose focus because we want to do the “right thing” and help those who are less fortunate. “Giving back” has always been a goal of mine when I started my business, but I didn’t want to give to any organization/cause for the sake of just fulfilling the act or image. As with your example in being consistent with your brand, one’s contribution will make more of a positive and meaningful impact. That said, I’m thrilled about an organization I recently stumbled upon called Eyecare for Kids, based in Utah, they provide professional eyecare to visually impaired kids from poor to low-income families. Their work is wonderful–the gift of “vision” for kids is a godsend. Charity for special needs kids is another that is close and dear to my heart as well.

Thank you for sharing your insights on a very important subject.

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