From the monthly archives:

October 2009

Media Kit Construction

Jennifer Locke of Zip-n-Go Blanket asks:
I’ve been asked for a media kit — what exactly is in a media kit?
Great question, Jennifer.
First of all, a media kit can also be called a press kit. Wikipedia defines a press kit as this:
“A press kit, often referred to as a media kit in business environments, is a [...]

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5 Steps To An Effective Landing Page

You’ve invented a product. Had it produced. Opened an online store. You’ve built the mom entrepreneur’s “Field of Dreams”. So why aren’t they coming buying?
Let’s look at your landing page, or “where it all begins”. A landing page is defined as “Any page on a website where traffic is sent specifically to prompt a [...]

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The Mamaista & The Mogul Mom “It” Product Contest

Mamaista, the chic little daily for moms and The Mogul Mom, the chic little blog for mom entrepreneurs are teaming up to find the next “It” product for a Mamaista.com feature!
Well, we might be a little biased, but we think that Mamaista & The Mogul Mom are an absolute dream team — Mamaista features must-have [...]

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5 Rules to Boost Your Business Etiquette Today

Last week’s blog about the etiquette of referrals sparked an entirely new set of questions and comments about overall etiquette in business. Clearly, we are all facing this issue, so here’s my five cents:

Remember that E-mail is Often The Worst Communication Medium – If you are trying to convey a difficult concept, approach a confrontational [...]

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Announcing The Mogul Mom’s Daily Grommet Contest WINNER

Thanks to all of you who entered The Mogul Mom’s Daily Grommet Contest. I’m so lucky to be part of such a creative, innovative community of mom entrepreneurs!
After much deliberation between the Daily Grommet Product Discovery & Community team and myself, I’m excited to announce that we’ve chosen Lisa Diamond’s “Destination Dinners – Recipe [...]

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PR + SEO + Analytics = Success

Free Webinar from PRWeb:
Measuring the Success of Your Online News Releases
Wednesday, October 21, 2009 2:00pm – 3:00pm EST
If you’re still lugging a clip book around to demonstrate that your online news programs are successful, you might want to bring your strategy into the 21st century. With so many marketing channels available today – blogs, [...]

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6 Tips To Make Referrals Work For Your Small Business

This post is from branding speaker and expert Liz Goodgold. Liz has over 25 years of experience working for clients such as Quaker Oats, Times Mirror, and Arco Oil as well as with small business owners and start-up. Her specialized, one-on-one branding and coaching programs spark new ideas that deliver sure-fire results. To find out [...]

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Get A Coaching Package, Even If You Didn’t Win

Ok, so there’s good news and well, more good news.
The good news…
If you’re Kris Weisblatt of Bubele Baby, you won “The Direction Package”, a 2-week private coaching session valued at $349! Congratulations, Kris! I’m so excited to start working with you! I’ll be in touch shortly with your welcome packet.
And now, more good news…
For those of [...]

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9 Ways To Be Green & Save Money At The Office

The following is a guest post by Karen Lee (a.k.a. ecokaren), a mom, chiropractor, wife and blogging greenie. She had a solo practice where she saved money on overhead by using these “green” methods. When she decided to stay home with her children, her green practices followed her. She lives a simple [...]

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New FTC Blogger Requirements: Why You Need to Know and Care

This past week, the Federal Trade Commission (FTC) has issued new guidelines that go into effect December 1, 2009, stating that bloggers who endorse products must disclose what they’ve received in return. Since many companies use the influence of blogs to promote their products, it is important for these companies to be aware of the [...]

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