Comments on: Media Kit Construction

By: Heather Allard

Heather Allard — Wed, 30 Dec 2009 20:27:03 +0000

HI Katy!
You’re welcome! And thank YOU for letting us know about linking to your online press kit from PitchRate.com – that’s awesome! Happy new year!

Heather

By: Katy Nelson

Katy Nelson — Wed, 30 Dec 2009 20:18:59 +0000

Thank you so much, Heather, for this very informative and helpful post. I work for PublicityResults.com, and we have a training program for creating online press kits.

A couple of things that are really valuable for creating media coverage are:
– News and story ideas
– Suggested questions for the media to ask you (also known as radio one-pagers)
At PitchRate.com, a free resource connecting journalists with experts, you can link to your online press kit.

Thanks again!

Katy

By: Heather Allard

Heather Allard — Sat, 07 Nov 2009 13:07:37 +0000

ABSOLUTELY, Melissa. Bloggers should definitely know their stats.
Heather

By: Melissa Taylor

Melissa Taylor — Sat, 07 Nov 2009 05:41:19 +0000

Heather, you’re everywhere! Great post. Wouldn’t you also add that blogs should have their blog stats, too?

Melissa
.-= Melissa Taylor´s last blog ..Imagination Time Veterinarian =-.

By: Heather Allard

Heather Allard — Fri, 30 Oct 2009 02:45:19 +0000

John,

Thank you SO much for stopping by to leave this *very* helpful comment. This is awesome advice!

Heather

By: John Sternal

John Sternal — Fri, 30 Oct 2009 02:37:11 +0000

There is some great starting info and advice here. Also consider having spec sheets and fact sheets if your company has products. This way reporters can easily get technical information at their fingertips. If your press kit is going to be an online press kit you’ll also want to tie in your social media efforts, including links to blog post (written by you and other invited subject matter experts), along with links to videos and images.

John Sternal
@sternalpr
.-= John Sternal´s last blog ..Use Social Media For Fun Events =-.

By: Brandy

Brandy — Thu, 29 Oct 2009 19:31:50 +0000

Love your answer, and Jennifer had a super question! I have often wonder what should be in a media kit and this has answered my question as well as provided samples. Great job answering Heather! .-= Brandy´s last blog ..Winners: @Uprinting Postcards & Yoplait Kids Less Sugar Yogurt Prize Pack =-.

By: Ros

Ros — Thu, 29 Oct 2009 15:24:19 +0000

Thanks for this post. Big help for a PR DIYer.

By: Graphic Design for Mom Entrepreneurs

Graphic Design for Mom Entrepreneurs — Sun, 02 Aug 2009 13:46:53 +0000

[...] Your online media kit [...]

By: Sales Reps 101

Sales Reps 101 — Thu, 09 Jul 2009 23:17:25 +0000

[...] need a PRESS KIT if you have one. Features in magazines are best. Pregnancy magazine “120 Best Items” [...]