From the monthly archives:

November 2009

Laura Roeder On Social Media For Mom Entrepreneurs

When I started seeing her on all my favorite blogs, like ProBlogger, Copyblogger and The Launch Coach, I knew there must be something special about her.
She’s a social media marketing expert who teaches small businesses how to create their own fame and claim their brand online. She is the creator of the Creating Fame Classroom [...]

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Sales Reps 101

If you’re like most mom entrepreneurs, you’re looking for a way to increase your sales without breaking the bank & without having to invest more of your precious time.
One of the fastest, best & most affordable ways to do that is to hire sales representatives.
A good sales rep can be your best ally and the [...]

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We are NOT All Connected: Old School Interactions Also Build Brands and Your Business

It is Not On-Line All the Time
Razorfish has just published its annual study on how technology is changing the way consumers engage with brands. The data suggests, not surprisingly, that digital brand experiences influence consumers. BUT, what the study fails to highlight, however, is the woefully small number of consumers actually interacting with brands on-line!
Most [...]

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From Zen Habits: The Simple, Ridiculously Useful Guide To Earning A Living From Your Passion

As a mom inventor who earned her education from the “Entrepreneurial School of Hard & Expensive Lessons”, I realized after reading this post from Zen Habits, that I’m so fortunate to have now found a way to earn a living from my passion – helping other mom entrepreneurs save time, money and frustration on their [...]

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How to Effectively Cost Your Product

The following is a guest post by Sarah Shaw, an information junkie and the ultimate go-to girl for everything product related — from which stores are the best to approach first, to how to calculate your margins, to the best manufacturer. Translating ideas into action is her strength, and she lends her wisdom willingly [...]

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PRWeb Free Webinar: Creating a Killer Publicity Strategy with Online News Releases

Want to make journalists put down their coffee cups and actually read your news release? Build a publicity strategy that not only gets you noticed, but positions your business as the premiere “go to” entity in your industry.
PRWeb Free Webinar
Creating a Killer Publicity Strategy With Online News Releases
Wednesday, November 18, 2009 2:00pm – 3:00pm EST
Register for [...]

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How To Hire The Right Virtual Assistant

OK, I think we realized after reading Liz Goodgold’s post that most of us could really use the help of a virtual assistant to manage our business.
So I went straight to the source — virtual assistants and mom entrepreneurs who’ve hired them — to find out how to hire the right virtual assistant for your [...]

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Personal vs. Private Information in Social Networking

One of the most common questions I get asked by those in business for themselves has to do with personal information. We all have private lives. How much, if any, of that do we share online? Some folks using social media for business take this to the extreme…they either share nothing about themselves, keeping their [...]

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5 Signs You Need a Virtual Assistant

When Should You Hire a Virtual Assistant?
As a small business owner, it is always a balancing act between time and work. My work is never done; there are always tasks I could be doing. And now, as my speaking and coach commitments increase, I am facing the dilemma that many of you share: when should [...]

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6 Steps To PR Readiness

6 Steps To PR Readiness
You’re a mom entrepreneur, so I know you’re doing amazing things. Inventing killer products. Offering unique services. Running a busy store. Making life easier and better for your customers. Are you ready for your close up? You know, the moment when you get to tell your story to the world? Here [...]

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