From the monthly archives:

January 2010

Pitch Perfect With Cristin Mitchell

This post was originally published on October 27, 2008.
To continue our perfect pitch practice, I asked Cristin Mitchell, my sister AND a former Boston news producer, to share some pitching peeves and positives with us from a pitchee’s perspective. The view is much different on that end.
Heather: Tell us about your background—education and professional experience.
Cristin: [...]

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Your Ambassador of Quan

So you have this incredible product that you’ve created, right? And you want to sell the heck out it and see it on store shelves everywhere, right?
But where do you start? How in the world do you get retail stores to start carrying your product?
That’s exactly what I wondered back in 2004 when I [...]

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Business Baby Shower Contest

Celebrating entrepreneurial moms and all they do to birth and grow a business

The Business Baby Shower, a new contest celebrating entrepreneurial moms and all they do to birth and grow a successful company while balancing family life, was recently launched as a partnership between The Mom Entrepreneur and Corporate Mom DropOuts.

The Contest, which runs from [...]

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3 No Brainer Ways to Market Your Business

When you’re just starting out as a business owner, no matter what your business is, you’re looking for affordable and easy ways to market it. These three marketing ideas couldn’t be simpler (more like DUH!) and they’re also FREE. Add the fact that they’re quick and easy to implement and you’ve got three no brainer [...]

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5 People To Consider When Packaging Your Product

When you create a product and bring it to market, how you package it is a big consideration–you want to showcase your product, protect your product and sell your product.
But have you thought about the people who will be affected by your product packaging? Through my packaging experiences with Swaddleaze, I’ve learned that there are [...]

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5 Ways To Start A Business For Under $1000

In 2004, I started 2 Virtues Inc. to bring my inventions, Swaddleaze and Blankeaze to market.
I spent money like a rock star.
Out of the gate, I spent:

$15,000 on a website with a custom shopping cart that didn’t work
$2,000 for a logo that looked more like a Kama Sutra position than a symbol of safe sleepwear [...]

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Diarrhea of the Mouth & Other Pitching Peeves

Remember that saying “diarrhea of the mouth”? I remember using that phrase to describe someone who would just never stop talking. It’s kind of a crude expression, but pretty accurate for some people.
I was reminded of “diarrhea of the mouth” (DOTM) when reading an article by Stephanie Quilao called “Open Letter to Fitness and Health [...]

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Time Is Money

A few weeks ago, I received 3 of the same fortune in 1 fortune cookie. It said:
“Time is money”
I found it mildly amusing and wondered if that might be my “theme” for 2010.
And then yesterday, “time is money” really hit home for me.
I arrived 5 minutes early for my 9am hair appointment [...]

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