So you have this incredible product that you’ve created, right? And you want to sell the heck out it and see it on store shelves everywhere, right?
But where do you start? How in the world do you get retail stores to start carrying your product?
That’s exactly what I wondered back in 2004 when I brought to market two products I’d designed, Swaddleaze and Blankeaze.
I just started calling stores that I thought might want to carry it. And some of them bit right away. But they asked me all kinds of questions that I had no answers to – what are your minimums, do you have a line sheet I can see, what are your terms?
You should have seen me, Googling on the fly and making stuff up – while I was on the phone with them!
But because I didn’t have my “retail details” ready, I underpriced my product, told them they could order however many they wanted and let them pay net 60 days.
I totally screwed myself.
And I don’t want that to happen to you.
In Jerry Maguire, Cuba Gooding Jr.’s Rod Tidwell tells Jerry, “You’re my ambassador of quan, man.”
Jerry has no idea what quan is, so Rod explains, “It’s not just the ‘coin.’ It’s the…’the quan’.
Jerry says, “That’s your word?”
Rod answers, “Yeah, man, it means love, respect… and the dollars too. The package. The quan.”
And that’s what I’m here to do – to be your ambassador of quan.
To help you get your product into retailers and get the coin, the love, the respect for the product that you’ve put your blood, sweat and tears into.
So, I’ve put together a workshop that delivers everything you need to get your product into retailers - video tutorials, worksheets, special reports, line sheet templates from a graphic designer who normally charges $60 for them, an hour-long interview with a successful 6-figure store owner and much more.
I put into this workshop all the stuff that I wish someone had given me back when I was pitching retailers.
The Mogul Mom Presents: Get Retail Ready Workshop $47
You will learn:
- How to research prospective retailers to learn more about them and use the information to improve your odds
- What retailers look for in a new product line
- Retailer do’s, don’t's and how to make things easy for them
- What retailers need from you before carrying your product
- How to set your pricing and minimums
- How to create your own line sheet and order form
- How to create a “retail packet” with line sheet, order form, terms and press sheet
You will receive:
- A 1-hour recorded interview with Heather Ledeboer, owner of Mom4Life.com (FULL of incredible tips & information!)
- A retail pitch template that you can tweak and use
- A retail pitch tracking sheet
- A pricing worksheet
- A line sheet template in PDF and JPG format with instructions on how to use it (this alone is worth $60!)
- A step-by-step video tutorial on how to create your own line sheet
- A step-by-step video tutorial on how to create your own order form
- A Get Retail Ready checklist
- The transcript from my interview with Heather Ledeboer for those of you who would rather read along
So whatever you do, don’t miss out on your chance to make the quan this year – get my $47 Get Retail Ready Workshop now and you’ll be ready to pitch retailers literally by next week.
Seriously.
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{ 6 comments… read them below or add one }
That was such a great sales letter I had to comment even though I’m not your target market (the mysterious title in my feed reader pulled me in)!
Love the story, relay of your expertise, the connect with the movie and the price point.
You obviously put a lot of work and care into this promo and IF I was selling a retail product, I’d bite! I only sell digital goods, though…anything for folks like me?
Twitter: heathall
February 2, 2010 at 8:06 pm
Thanks, Natasha. I appreciate your feedback! It’s tough writing sales letters when your only feedback is sale or no sale. LOL. I love Jerry Maguire and especially, “the quan”.
Heather
I have sourced so much valuable information form your blog already, so I had no hesitation purchasing this. I have just got through reading the interview and it was awesome. I am about to pitch retailers with my new product and the information here provided me with more insight into a few areas I had not considered. Very glad I read this first. Thankyou!
Twitter: heathall
February 3, 2010 at 12:00 am
Aw, thanks so much, Justine! I’m so glad the interview helped you. PLEASE keep me posted on your success!! I look forward to hearing from you soon.
Thanks again!
Heather
Heather it was super doing this wtih you and I hope that your readers find it to be really helpful as they seek out new retailers to present their products to!
Twitter: heathall
February 6, 2010 at 2:35 pm
Thanks, Heather! It was awesome for me to do the interview with you – like we’ve come full circle. LOL.
Once again, thank you so much!
Heather