5 Ways To Use Google Analytics

by Heather Allard on February 7, 2011

Post image for 5 Ways To Use Google Analytics

If you have a website or a blog, (which I’m guessing you do) you need to be using Google Analytics. It’s free, it’s amazing and you can do these five things with it.

1. Attract advertisers:

If you’re seeking advertisers or products to review on your blog, be prepared to tell them your numbers. They want to get the most bang for their buck & do that by advertising on sites with BIG NUMBERS.

Stats they’ll want to know?

  • How many monthly visits to your site
  • How many monthly unique visitors to your site
  • Number of monthly pageviews on your site
  • How many subscribers you have (Google Analytics doesn’t track this, but you can track this easily on your own or by using services like FeedBurner.
  • Twitter followers, Facebook friends or other impressive social media stats (again, Google Analytics doesn’t track this, but arm yourself with this info to dazzle potential advertisers.)

2. Discover buzz:

When you’re trying to build your business, it’s great to stay on top of any media mentions for your “Press Page”.

Sometimes you know about published articles that mention you. But sometimes, you don’t.

With Google Analytics’ “Top Traffic Sources”, you can see who’s sending people to your site or blog, and once in awhile, you’ll discover that an article, a website, a blog or even a comment includes you, your product or your service. Sweet!

3. Tweak, Track & Pimp AdWords:

If you’re spending your hard-earned money on an AdWords campaign, Google Analytics can be your campaign manager.

See which keywords are most profitable AND which are not.  Tweak accordingly. Also see which keywords people are searching on to find you–if you’re not using those keywords already, you can add them to your AdWords campaign!

4. Witness Growth:

Sometimes, it feels like you’re not making any progress when it comes to growing your business or your sales.

Google Analytics can show you how far you’ve come in many customizable ways–number of visitors, sales goals, conversions, traffic sources, top content & more.

Use GA to see your growth over the course of a week, a month or a year.

See? You’ve come a long way, baby.

5. Know Thy Visitor:

Google Analytics reveals great details about your visitors.

Where do they live? How long do they stay on your site? On which page do they enter & exit? What day of the week do they tend to visit? What content are they reading?

All of this information helps you know your visitors so you can improve their experience AND improve your sales.

Of course, these are just five of the ways you can use Google Analytics to help you improve your business. Later this week…Google Analytics galore. :D

Do you have Google Analytics installed on your site? What do you use it for?

{Top Photo Credit}

If you enjoyed this article, get free updates by email.

{ 5 comments… read them below or add one }

1 Emily October 27, 2011 at 7:02 am

Thanks for this post Heather. I agree with that you have said – I’m quite new to Google Analytics and digitial marketing, but when I started using it, it has been such a help and has definately given me more of an idea what is popular and what isn’t and has enabled me to tweak the website. It’s great that it’s free too – I think every business should have one.
When I first joined the organisation I work for, I read a blog article on how to use Google Analytics and how to get the best out of it, it has some similar points to your but some others too that could be useful http://www.lucidica.com/blog/online-marketing/top-5-tips-for-a-small-business-using-google-analytics/

Reply

2 The Mogul Mom (@TheMogulMom) (@TheMogulMom) August 11, 2011 at 1:40 pm

Wonder how to use Google Analytics? Here are 5 ways to get you started! http://ow.ly/60BoD

Reply

3 Sara February 9, 2011 at 11:45 am

Great post! I am working with analytics now and seeing the increase in traffic really keeps me going. Can’t wait to see google analytics galore! I have the same question as Shane. How do you know what to charge for ads based on numbers? I’ll go check out the link you posted above.

Reply

4 Shane Arthur February 8, 2011 at 10:07 am

Hello there.
It’s been a long time since I’ve concentrated on analytics as it relates to advertising. Do you know of any online ad scales available? In other words, if you have between, say, 10k and 20k monthly visitors, your ad revenue would be between, say, $100 and $200 a month per ad. I vaguely remember seeing a write up on this some time ago.
Regards,
Shane

Reply

5 Heather Allard February 8, 2011 at 10:13 am

Well howdy, Shane! :D

I found this article to be quite helpful http://www.adspeed.com/Knowledges/1104/Blog/How_much_charge_advertising_website.html. I’m working on my 2011 Media Kit now. :D

Hope this helps!
Heather

Reply

Leave a Comment

Previous post:

Next post: