Go After Your Goals With Google Analytics

by Heather Allard on March 16, 2011

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We’re all using Google Analytics, right? But did you know that analytics can go far beyond measuring site traffic?

Yep, you can use Google Analytics to set and achieve very specific business goals.

Goals like:

  • Increase your average unit sale by $40
  • Sell a certain number of products
  • Get 25% more email sign ups
  • Figure out the lifetime value of a customer
  • Land 15 new members each month
  • Determine where customers abandon their purchase
  • Double the time readers spend on your blog

This week’s assignment?

Identify one goal that you’d like to start measuring. The more specific the goal in measurable terms, the better.

Next week, we’ll cover how to set up Google Analytics on your site so you can get down and dirty with your goals.

What goal are you going to start measuring? Let us know in the comments.

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{ 26 comments… read them below or add one }

1 The Mogul Mom (@TheMogulMom) (@TheMogulMom) August 20, 2011 at 2:00 pm

Learn how to use Google Analytics to track your goals. Must-do for all #business #blogs http://ow.ly/689qP

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2 Wendi Gratz March 22, 2011 at 4:32 pm

I would love to know what kind of path people are taking through my site – and where they abandon it. :-)

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3 Prerna March 18, 2011 at 1:56 pm

Okay.. This is what I need.. Traffic and well, commenters.. But I don’t think Google Analytics can help me with the latter :-) I have good traffic but if it gets better, I’ll be happier.
Look forward to your next post, Heather!

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4 Dana Phillips March 17, 2011 at 9:39 am

Unlike most… I have a product, I have a site, but I do NOT have a blog. I just don’t get it – i understand the importance of it – but i just don’t have a clue what in the world i would write about =(
Maybe Google Analytics will help me with that??? LOL

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5 Jennifer March 17, 2011 at 7:42 am

I am so glad you are doing this! I want to learn everything I can about the information I am getting in Google Analytics. I know it is a gold mine, but I need to learn more. I want to increase my sales. I have hired a marketer/copywriter to help me tweak my site and help me with social media. This will be another great step in achieving that goal! Thanks Heather!

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6 Heather Allard March 17, 2011 at 9:05 am

You’re welcome, Jennifer!

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7 Beth Cregan March 17, 2011 at 5:35 am

I want to increase the number of people that subscribe to my newsletter. Love your blog and find it really useful.

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8 Heather Allard March 17, 2011 at 9:05 am

Thanks so much, Beth – so glad The Mogul Mom is useful to you! :)

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9 Germaine Beuviere March 16, 2011 at 10:20 pm

I’m just trying to get followers period. Those followers are potential clients that I can train. I will also be using it on my other website once it’s up and running this year.

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10 Annette Frey March 16, 2011 at 9:07 pm

I want to see where customers are abandoning their purchase but I haven’t figured out how to do that yet. I thought I had to put some code into my shopping cart, which I don’t think I can. (Am shopping for a new shopping cart).

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11 Heather Allard March 17, 2011 at 9:07 am

Hey Annette,
I’m not sure, but I think you can just put GA code in your site and then set up a goal to see where they abandon the cart. We’ll see…

Heather

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12 Ginger March 16, 2011 at 9:05 pm

Oooo, I can’t wait til next week! I have used analytics for a little while now and did not know you could do more than check your traffic :) Great topic Heather!

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13 Heather Allard March 17, 2011 at 9:05 am

Thanks, Ginger. I’ll have all of you as addicted to Google Analytics as I am. LOL.

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14 Mandy March 16, 2011 at 8:45 pm

I SO need a lesson on Google Analytics …. looking forward to what you have to say next week. My Goal – to add more followers and readers to my blog!

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15 Heather Allard March 16, 2011 at 8:46 pm

Can’t wait to share the great Google Analytics info next week! :)

Heather

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16 Rachel Blaufeld March 17, 2011 at 9:31 am

I am with Mandy! getting my product together, got my blog (although redesigning entire site) and want to add readers & learn about google analytics, so I cannot wait! Rachel

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17 Jan March 16, 2011 at 5:21 pm

Dana & Marni, I am the same as you.

I would love to have a sale a day through the end of the month.

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18 Heather Allard March 17, 2011 at 9:07 am

Jan,
That’s a great goal because it’s very doable and trackable. :)

Heather

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19 looploft March 16, 2011 at 4:57 pm

i want to increase my sales…sell EVERYDAY!
i sell a ton between september and december and then it dies down.
i am adding spring products + sending out a spring lookbook to stores who have shown interest in carrying my products. i have NO IDEA what to do with google analytics!!!! i am an artist and i have the hardest time doing the web thing with much success.
lisa@looploft

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20 Heather Allard March 17, 2011 at 9:07 am

Great goal, Lisa!

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21 Marni Spencer-Devlin March 16, 2011 at 4:53 pm

Got the products (skincare line), got the website, got the blog – where are the sales? I ‘m a little overwhelmed with it all. Looking forward to learning all about it….. Thanks Heather!! :)
Marni

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22 Heather Allard March 16, 2011 at 5:25 pm

You’re welcome, Marni! Help is on the way! :)

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23 Dana Phillips March 16, 2011 at 4:07 pm

I would like to increase traffic period. LOL that would lead to people seeing my products which would lead to sales. I have done nothing to get the word out about my handbags and am really getting frustrated with how to do it on a ‘no’ budget. LOL

My goal at this moment is…. I want to sell at least 15 bags by March 27th, my birthday, what a great gift that would be (even by the 30th).

Can’t wait to see how this works =)

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24 Heather Allard March 17, 2011 at 9:04 am

It’s going to be fun, Dana. :)

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25 Pincurl Girl March 16, 2011 at 3:39 pm

I would like my traffic to increase by 50% in the next month! : )

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26 Heather Allard March 16, 2011 at 3:50 pm

Hey Jen,
That’s a great goal. How will you increase it? Are you launching new products, appearing in the press, using social media, having a sale?

Love your site, by the way! :)

Heather

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