Mogul Mom reader Krissy Anderson asks,
“I have a handmade leather bag business and am interested in approaching boutique buyers in other parts of the country about selling my bags in their shops. I understand that many designers contact store owners and I’d like to really make my line stand out. Any tips on how to approach them in light of the fact that I can’t make personal visits?”
Well Krissy, shooting a fun, creative video is a great way to make your line stand out, especially if you can’t make personal visits to stores.
You could easily shoot the video, upload it to YouTube.com and then email a link to the video to your list of wholesalers along with wholesale pricing, availability and an order form.
A fantastic example of a designer who uses video to sell wholesale is Rebecca Minkoff and her Spring 2010 Preview video. She keeps it really fun, casual and entertaining while pointing out the features of each new product.
To maximize your sales efforts, you could also post the video on your website and Facebook page as a “sneak peek” for consumers. Then, once the new line has arrived, email them and offer an incentive to buy like free shipping or a small discount.
And an added bonus of using a YouTube video to sell to wholesalers is that it will increase your visibility on search engines, Krissy. That means when people search on “handmade leather bags”, Mill & Bird will rank high in that search.
I hope that answers your question, Krissy!
Now, for the rest of you, here are some awesome examples of how you too can use video to sell more of anything – products, services, coaching and even blog subscriptions.
Sell more products
Jessica Kim of BabbaCo - BabbaMat demo
Sell more services
Chrometa – Chrometa demo
Sell more coaching
Pam Slim – What it’s like to work with me
Have you tried using video to increase sales? Tell us about it in the comments.