You're Not the Boss of Me: 5 Annoying Things Your Brand Says and How to Fix Them

by Pamela Wilson on October 2, 2011

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This is a guest post written by Pamela Wilson of BigBrandSystem.com.

Your brand is like your child. You nurture it, give it time, attention and care … and sometimes it pays you back by whining!

Do you feel like your business doesn’t have a “real” brand?

That’s ok: this post will help you get well on your way to creating a brand that supports your business and leaves a great impression.

5 Annoying Things Your Brand Says and How To Fix Them

1. “I’m Scared: Can I Leave the Light On?”

Creating a memorable brand is scary. Every time you decide to take a specific direction, you eliminate other options.What if you don’t get it right?

And yet, in order to have a memorable brand, you have to embrace this uncertainty and move ahead with specific copy, a tagline, colors and a graphic style.

How can you make these decisions with confidence? Oftentimes we have internal issues that hold us back from fully expressing our business message. We might feel shy, or lack conviction about our products and services. Working through these internal blocks first helps create an atmosphere where we can work on the external aspects of our brands with confidence.

2. “I’m Bored!”

Brands exist to imbue a company with personality. If your brand looks and sounds like your competition, you’re losing an opportunity to reach prospects and draw them to your business. It takes guts to create a memorable brand, because it means you have to be willing to be different. But a bland brand won’t get you anywhere, so take a chance and create unique messages and graphics for your business.

3. “You Never Let Me Do Anything!”

Are you doing enough to promote your business? No brand likes to sit home while the others are outside playing!

Take your brand out on the road. Talk about it on social media, search out reporters who regularly run stories about mom-owned businesses, and coordinate your tasks with a marketing calendar so your ongoing efforts pay off.

4. “Buy That For Me!”

Purchasing stuff feels productive, doesn’t it? And shopping for new colors or a different tagline may be exactly what you need to do right now.

But it can also be a great way to procrastinate while you avoid doing other, more important tasks. Once you’ve made your branding decisions, don’t keep making them over and over again. Stick with your choices, and apply them consistently over time for maximum impact.

5. “Are We There Yet?”

You’re ready to see the results of your branding efforts. Where are they?

Just like road trips with young kids seem like they take an eternity, the results of your branding efforts may seem like they’re never going to show up. This is where the patience you’ve developed as a parent will come in handy. The results of your parenting efforts don’t appear until your child goes out into the world and starts making decisions on her own. The results of your branding efforts will only start to show up once your brand has been out in the world representing your business for a while, too.

Consistent parenting over time is how you’ll see great results, and consistently nurturing your brand is the only way to watch it flourish. Have patience, and stay the course.

Take Time to Get it Right Now

If your company doesn’t have a “real” brand, or you feel like your brand needs help, get your brand in shape as soon as possible. Once you have a brand message and image you’re happy with, nurture it over time. Before you know it, your brand will grow into a mature entity that stops saying annoying things, and becomes the face of your business out in the world.

About the author:

This post was written by Pamela Wilson of Big Brand System. Learn to nurture your brand with Pamela’s Brand New Confidence program, available at Big Brand System for a limited time. Get a head start on your branding now with her free Marketing Toolkit.

 

 

{Top Photo Credit}

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{ 28 comments… read them below or add one }

1 Gene Marks (@genemarks) October 11, 2011 at 11:30 am

Your brand is probably annoying, but here’s how to fix it: http://t.co/1A9Vk64t

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2 Pamela I Wilson (@pamelaiwilson) (@pamelaiwilson) October 7, 2011 at 11:28 am

Thanks for tweeting my MogulMom post, @visasmallbiz! http://t.co/qooWrd2d cc @heathALL

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3 Pamela I Wilson (@pamelaiwilson) (@pamelaiwilson) October 7, 2011 at 11:28 am

Thanks for tweeting my MogulMom post, @visasmallbiz! http://t.co/qooWrd2d cc @heathALL

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4 Pamela I Wilson (@pamelaiwilson) (@pamelaiwilson) October 7, 2011 at 11:28 am

Thanks for tweeting my MogulMom post, @visasmallbiz! http://t.co/qooWrd2d cc @heathALL

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5 Pamela I Wilson (@pamelaiwilson) (@pamelaiwilson) October 7, 2011 at 11:28 am

Thanks for tweeting my MogulMom post, @visasmallbiz! http://t.co/qooWrd2d cc @heathALL

Reply

6 VisaSmallBiz (@VisaSmallBiz) (@VisaSmallBiz) October 6, 2011 at 8:10 pm

5 annoying things your brand might be saying – and how to fix them. http://ow.ly/6PXVz @TheMogulMom #smallbiz #smb

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7 Sparky Firepants (@sparkyfirepants) (@sparkyfirepants) October 5, 2011 at 4:35 pm

You’re Not the Boss of Me: 5 Annoying Things Your Brand Says & How to Fix Them via @pamelaiwilson http://t.co/w6a6QHtq

Reply

8 VoiceNation LIVE (@VoiceNationLIVE) October 4, 2011 at 5:15 pm

You’re Not the Boss of Me: 5 Annoying Things Your Brand Says and How to Fix Them – http://ow.ly/6MU4B #biz #smallbiz #smb

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9 VoiceNation LIVE (@VoiceNationLIVE) October 4, 2011 at 5:15 pm

You’re Not the Boss of Me: 5 Annoying Things Your Brand Says and How to Fix Them – http://ow.ly/6MU4B #biz #smallbiz #smb

Reply

10 VoiceNation LIVE (@VoiceNationLIVE) October 4, 2011 at 5:15 pm

You’re Not the Boss of Me: 5 Annoying Things Your Brand Says and How to Fix Them – http://ow.ly/6MU4B #biz #smallbiz #smb

Reply

11 Ann Marie (@AnaLouieApparel) October 4, 2011 at 2:09 pm

You’re Not the Boss of Me! Branding tips for kid’s wear and more…http://t.co/FREXMlRn

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12 Alyssa @ the Bonfire (@smallbizbonfire) (@smallbizbonfire) October 4, 2011 at 2:05 am

You’re Not the Boss of Me: 5 Annoying Things Your Brand Says and How to Fix Them http://ow.ly/6LGrl via @themogulmom

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13 Christa Smith (@beadorned) (@beadorned) October 3, 2011 at 8:30 pm

You’re Not the Boss of Me: 5 Annoying Things Your Brand Says and How to Fix Them | The Mogul Mom http://t.co/u6taKMGr

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14 LaTersa Blakely October 3, 2011 at 1:22 pm

this was some very helpful tips. they are so onpoint. Thanks so much Pamela for a well thought out post and much needed. I will be sharing this on my facebook, fan page as well to my mommy entrepreneurs.

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15 Pamela Wilson October 3, 2011 at 1:28 pm

Thanks so much, LaTersa. I really appreciate it!

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16 Elena Verlee (@ElenaVerlee) (@ElenaVerlee) October 3, 2011 at 12:10 pm

5 Annoying Things Your Brand Says and How to Fix Them http://ht.ly/6Lyv2

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17 Social Media School (@socialmediaschl) (@socialmediaschl) October 3, 2011 at 10:25 am

Your brand is like a child: lovable and annoying. Mogul Mom tells you how to fix the "annoying" part: http://ow.ly/6Lzb3

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18 Rochelle October 3, 2011 at 8:37 am

Thanks for a great post Pamela :-)

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19 Pamela Wilson October 3, 2011 at 12:34 pm

Thanks, Rochelle. Glad you enjoyed it!

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20 Pamela I Wilson (@pamelaiwilson) October 3, 2011 at 8:00 am

MogulMom debut post! (Thx @HeathALL) You’re Not the Boss of Me: 5 Annoying Things Your Brand Says and How to Fix Them – http://t.co/Pn1hivzZ

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21 Fi Phillips October 3, 2011 at 5:35 am

Just what I needed as I’m thinking of shaking up my brand over the next few months.

Thank you.

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22 Pamela Wilson October 3, 2011 at 12:34 pm

Good luck, Fi. Branding is an adventure, and it’s a good idea to shake it up once in a while. :-)

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23 The Mogul Mom (@TheMogulMom) (@TheMogulMom) October 2, 2011 at 8:30 pm

New! You’re Not the Boss of Me: 5 Annoying Things Your Brand Says and How to Fix Them http://t.co/xtkBkzI1

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24 Pamela I Wilson (@pamelaiwilson) October 2, 2011 at 7:10 pm

(1st post on Mogul Mom!) @HeathALL You’re Not the Boss of Me: 5 Annoying Things Your Brand Says & How to Fix Them http://t.co/Pn1hivzZ

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25 Pamela Wilson October 2, 2011 at 7:08 pm

It takes a long time to see whether or not your parenting efforts will pay off, too … but it’s worth it!

Thanks for letting me share a post that incorporates my hard-earned parenting lessons, Heather. :-)

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26 Heather Allard October 2, 2011 at 5:32 pm

Pamela,

I love #5 – sometimes it seems to take SO long to see the results of our efforts. I have to do a better job of remembering to STAY the COURSE. :)

Thanks for a terrific post!
Heather

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27 Tony Karrer (@StartUpRoar) (@StartUpRoar) October 2, 2011 at 5:25 pm

You’re Not the Boss of Me: 5 Annoying Things Your Brand Says and How to Fix Them http://t.co/YBXlDqCo

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28 MommySphere (@mommysphere) (@mommysphere) October 2, 2011 at 3:55 pm

Reading: You’re Not the Boss of Me: 5 Annoying Things Your Brand Says and How to Fix Them http://t.co/j72iZtDe

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