You have a Facebook page and you’re ready to use it to bring in traffic, increase engagement, generate leads and sales.
Instead of just jumping in and posting randomly, brainstorm and plan your Facebook page posting so it’s interactive and interesting for your customers.
Here are 4 Facebook posting techniques that will boost your business:
1. Choose the Right Time to Post
Morning or evening? Weekdays or weekends? Everyday or alternate days? Yes, timing does make a difference.
According to this report, weekends and off-peak hours such as between 2 PM to 5 AM is the best time to garner the highest response rates.
It may seem strange to post when you think no one is looking, but think about it – that’s when fewer people will be posting, giving your posts greater visibility and therefore, more response.
2. Tailor Your Content
Take a good look at the type of content that you’re sharing on your Facebook page.
Is it just a bunch of links to your site? Or is it interesting, engaging and relevant?
While photos seem to have the highest interaction rate, there are other status updates that can elicit responses and boost interaction including:
- Fill-in-the-blank style updates like “Shopping makes me___________________”.
- Question updates, “ What’s your favorite online shopping site?”
- Quotation updates, “Whoever said money can’t buy happiness simply didn’t know where to go shopping. ~Bo Derek”
- Video and music updates
The best part about your Facebook page is that you get realtime stats and can see which update had the highest interaction rate. Watch this for a week or so and you’ll be able to create a content strategy that brings results easily.
3. Include A Call to Action
We all know the importance of the “call to action”. We use it in our sales letters, blog posts and product pitches, so why not in your Facebook update.
Asking fans to “like” or “comment” on a status update is an easy and effective way of boosting interaction and showing customers that you value their approval and responses. According to the report mentioned earlier, asking fans to “like” your posts boosted interaction by a whopping 216%.
4. Respond and Interact
Finally, make sure that when your fans do respond, comment and “like” what you have to say, you acknowledge it.
A simple, “thank you” shows that you care, so make sure you “say” it. And when someone has a question about your product or services, answer it. If someone complains, resolve it.
You can use these Facebook page posting tips to create a real community around your business that’s interactive, interested and involved.
What posting techniques do you use to boost interaction and build a community on Facebook?
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