The Rule of Branding Your Business Can’t Survive Without
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It’s never been easier or more cost effective to market your business online, right?
With content management websites and social media sharing, you can promote your business and get exposure in a multitude of ways.
But to get an effective response to your marketing efforts in this crowded global economy, you need to build your business into a brand.
How is a brand different from a business?
Simply put, a brand is a promise. A promise to deliver the benefits of what your business is offering, products, services, content, an experience, etc. A promise to uphold your core values and philosophies for your customers.
I support businesses such as Apple, Nike and Target because Iâ€™ve experienced what their brands promise.
I know exactly what I’m getting when I make a purchase. Apple delivers high quality hardware, software and service. Nike delivers my favorite running shoes. Target delivers just about every basic need for my family at a great price.
I’ve built trust in them.
How do you start building that consumer trust?
By following the number one rule of branding: be consistent.
Be consistent in every point of contact with your audience to reinforce the connection with your brand. You’ll develop familiarity and confidence so that if a potential customer isn’t ready to purchase today, she’ll be more likely to remember your brand in the future. And when she does, sheâ€™ll know exactly what sheâ€™s getting.
Hereâ€™s where you should be consistent in your branding:
[Infographic created for The Mogul Mom by Turnaround Design.]
Each point of contact is an opportunity to reach your audience. With consistency at every level, you can easily turn your business into a brand.
Post a link to your site in the comments to share your brand consistency in action.
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