The Rule of Branding Your Business Can't Survive Without

by Shannon Whealy on August 2, 2011

It’s never been easier or more cost effective to market your business online, right?

With content management websites and social media sharing, you can promote your business and get exposure in a multitude of ways.

But to get an effective response to your marketing efforts in this crowded global economy, you need to build your business into a brand.

How is a brand different from a business?

Simply put, a brand is a promise. A promise to deliver the benefits of what your business is offering, products, services, content, an experience, etc. A promise to uphold your core values and philosophies for your customers.

I support businesses such as Apple, Nike and Target because I’ve experienced what their brands promise.

I know exactly what I’m getting when I make a purchase. Apple delivers high quality hardware, software and service. Nike delivers my favorite running shoes. Target delivers just about every basic need for my family at a great price.

I’ve built trust in them.

How do you start building that consumer trust?

By following the number one rule of branding: be consistent.

Be consistent in every point of contact with your audience to reinforce the connection with your brand. You’ll develop familiarity and confidence so that if a potential customer isn’t ready to purchase today, she’ll be more likely to remember your brand in the future. And when she does, she’ll know exactly what she’s getting.

Here’s where you should be consistent in your branding:


[Infographic created for The Mogul Mom by Turnaround Design. Get a printable version here.]

Each point of contact is an opportunity to reach your audience. With consistency at every level, you can easily turn your business into a brand.

Post a link to your site in the comments to share your brand consistency in action.

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{ 16 comments… read them below or add one }

1 Elizabeth July 13, 2012 at 2:16 pm

Great Post, very helpful

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2 Heather Allard July 13, 2012 at 3:55 pm

Elizabeth – I love your product! I was just telling my mom how quickly the bread I buy from Whole Foods goes moldy/stale! Great idea!! :)

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3 Cam - Bibs & Baubles May 17, 2012 at 11:30 pm

great breakdown of branding!

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4 AtlasBrandingAgncies (@SocialAtlas) December 11, 2011 at 1:46 am

The Rule of Branding Your Business Can’t Survive Without — http://t.co/Adyugtj0

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5 Jaimie M. Skultety (@AVA4You) September 9, 2011 at 6:10 pm

The Rule of Branding Your Business Can’t Survive Without http://ow.ly/6kq7C

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6 Ryan Sides (@RyanSides225) August 18, 2011 at 10:15 am

Consistency rules in Branding your Business…http://t.co/o2aSXtR

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7 samantha (@samiam_hoey) August 15, 2011 at 3:40 pm

Love this – The Rule of Branding | The Mogul Mom http://ow.ly/63IyI via @TheMogulMom

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8 Big Girl Cocktails (@biggirlcocktail) August 15, 2011 at 3:02 pm

Love this – The Rule of Branding | The Mogul Mom http://ow.ly/63IqO via @TheMogulMom

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9 Bordering Perfection (@borderinperfect) August 4, 2011 at 11:28 pm

The Rule of Branding | The Mogul Mom http://fb.me/D4ax0y5x

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10 Diane Najm (@virtualgestures) August 4, 2011 at 12:58 am

The Rule of Branding Your Business Can’t Survive Without http://t.co/84Qxgdi

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11 lori cohn (@charmed1012) August 3, 2011 at 4:53 pm

he Rule of Branding Your Business Can’t Survive Without – http://bit.ly/ooDqtT

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12 Jeanette August 3, 2011 at 1:40 pm

Shannon:

Great post! And so important that everything not only have the same visual look and feel, but the same kind of experience with everyone in your organization.

Thanks for sharing!

Jeanette

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13 Missy by KWC (@Missybykwc) August 3, 2011 at 1:37 pm

The Rule of Branding Your Business Can’t Survive Without http://t.co/IJKXimJ

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14 Ann (@CreativeBoomer) August 3, 2011 at 12:28 pm

Great explanation of #Branding : The Rule of Branding Your Business http://ht.ly/5UcOk RT @elenaverlee #smallbiz #blogging

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15 Shannon Whealy (@turn_design) (@turn_design) August 2, 2011 at 9:51 pm

The Rule of Branding Your Business Can’t Survive Without – http://bit.ly/ooDqtT <– my latest on @TheMogulMom :)

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16 TrafficColeman August 2, 2011 at 4:12 pm

I’m consistent with my words and images because I want people to recognize me in a crowed of bloggers.

“Black Seo Guy “Signing Off”

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