I know, I know, spring just started.
But with spring comes a whole lot of end-of-the-school-year projects for the kids and teacher conferences for the parents. And before you know it, summer will be in full swing.
Now we all know that summer can be crazy for a mom who’s running a business. The best way to alleviate that inevitable stress is to create systems that work for you while you are enjoying time with your family.
Here are five social media marketing systems to set up now so you can enjoy summer vacation.
1. Create (and stick to) an Editorial Calendar
Make a plan for the summer months. This could mean leaning out your blog posts to three times a week, once a week or even bi-monthly. Just be consistent in whatever you choose and create an editorial calendar to remove the guesswork when it comes to figuring out what to write about. Add the topic and any notes to your calendar and create reminders so that you never forget when your post is due.
2. Consolidate your blog writing and schedule it
Now that you know what you are going to write every week during summer, start writing. If you get a few hours of quiet time (haha!) take advantage of it and start writing your Summer blog posts. Once done you can load them to your blog and schedule them so that automatically go up while you are having fun with the kids during vacation break.
3. Put social media sharing on auto-pilot
Don’t waste time cutting and pasting your post urls to your social media outlets (Twitter, Facebook, LinkedIn etc). Instead, install a plugin to your wordpress site that will automatically send out your posts once they’re published. A favorite is Ping.fm.
4. Make your web browsing time work for you
When you get a moment to browse the web and you find great content to share with your fans, use a tool such as the Buffer App to spread out your sharing.
With Buffer, you can load a bunch of social media updates (for Twitter, Facebook and Linkedin) and it will then share them sporadically. There’s no scheduling and no bombing your social media feeds with all those cool articles you read, at one time.
Get in the habit of using this app now and by summer you’ll be a super sharing powerhouse.
5. Grow that list
Add the “What Would Seth Godin Do” plugin to your wordpress site. This plugin allows you to place a custom message at the top (or bottom) of your posts. You can use this space to remind people to subscribe to your site or opt in to your newsletter.
Even cooler is that you can it to show different messages depending on who the reader is. So if a reader is a return visitor, you can have a “Welcome back” message. This is a great tool to use to grow your list…all while you are enjoying time with the family.
Summer, summer, summertime… time to sit back and unwind
Don’t waste time! Implement these easy systems now so you can enjoy summer vacation with your family while your social media marketing keeps working.
What are some other ways you are getting ready to tackle summer and running your business? Share in the comments below!
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