How to Build a Cult Following for Your Business

by Karen Gunton on February 21, 2013

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Imagine a marketing strategy where your biggest supporters, your happy customers, and your loyal fans did all of the promoting for you. Where you could simply let other people rave about how great your products & services are.

Sounds great doesn’t it? My guess is that you already have a number of people who love what you do. Why not make it super easy for them to spread the word for you?

How? Create a promo page.

A promotional page is a one-stop, easy to access, easy to use, handy place on your website with everything a person would need to share your business with others. The idea is to make is easy for customers, fans, family members, friends, collaborators, supporters, influencers, affiliates, bloggers, complementary biz owners, or any other awesome people you know to spread the word about your biz.

A promo page is a very flexible and useful tool: you can use it to promote one product or service that you are launching, you can use it to promote your business as a whole, you can use it to assist your official affiliate or referral partners, you can even use it to spread the word about a cause or whatever mission you are on.

If you would like to see an example of a promo page in action, Natalie Sisson from the suitcase entrepreneur put together a fantastic promo page for a recent project called $100 change.

So, what can you add to your promo page? Basically, anything that would make it easy for others to share what you do.

For example:

  • A button or badge that people could add to their own website
  • Shareable, pinnable images along with the pin it button
  • An infographic that people could pin, tweet, share or add to a blog post
  • Links to any relevant, shareable images you have on your Facebook page
  • Click to tweet phrases & links
  • Swipe copy that can easily be copied into Facebook, a blog post, or email
  • Branded product photos, ready to be blogged, shared, or pinned
  • A manifesto, worksheet, or printable that your fans would love to rave about
  • Your profile photo & logo so that it is handy for people who need it
  • Information & links on how to join your affiliate program or do a product review

You know how super fans of rock stars or movie starts give themselves a name?

Justin Bieber fans are called beliebers, Lady Gaga’s fans are called little monsters… you can do the same thing. Let your fans be super fans!

Give them a name. Make them feel valued and special. Let them be part of the cause or the mission that got you started with your biz in the first place. Give them something they can get passionate about. Support them, make it easy for them to spread the word, and thank them when they do.

Your customers, supporters, and fans already love what you do. Chances are they would love to tell other people about your business. Make it easy for them.

Want to make it easy for your fans to promote you? Join the visual marketing DIY workshop where you’ll learn how to make shareable, pinnable images, badges, infographics and worksheets.

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{ 14 comments… read them below or add one }

1 vera March 10, 2013 at 4:01 pm

Hi Karen,

what content you think will be the best for a private label service company?




2 karen gunton March 10, 2013 at 6:04 pm

hi vera, without knowing much about your biz it’s hard for me to say. but i would suggest starting with your fans in mind – what would make it easy for them to share stuff about you. hopefully the list above helps as a starting point, and take some time to look at what other businesses do to make it easy for their fans to promote them – i always get ideas from researching what other businesses do =)


3 Anita Lubke March 9, 2013 at 10:27 am

Thanks Karen, I’ve been contemplating this idea for awhile for my site. Just didn’t know where to start. It’s a great service for smaller entrepreneurs. Shooting you an email b/c I want to learn more.


4 karen gunton March 10, 2013 at 6:02 pm

awesome! look forward to chatting with you =)


5 Amanda Alexander February 26, 2013 at 2:37 am

This is such a fresh and useful article. I’d never thought of a promo page! Thank you – great tips here!


6 karen gunton March 10, 2013 at 6:01 pm

thank you amanda! if you create one for your biz you will have to pop over to buildalittlebiz and share it, would love to see how it turns out =)


7 karen gunton February 25, 2013 at 7:01 am

oh thank you so much natasha! i am excited to have you – it is going to be a fabulous round with a really great group of women in biz. =)


8 Natasha, a.k.a. Systems Chick February 25, 2013 at 3:31 am

Karen, I ADORE you! Your work is STUNNING! And you are always full of original ideas! I am beyond excited to participate in this workshop and learn some of your secrets. ;).


9 Heather Allard February 23, 2013 at 6:20 pm

Karen, this is such a great post – you’ve given me SO many ideas for creating promo pages for The Mogul Mom! Thank you so much!! :)



10 karen gunton February 24, 2013 at 4:37 am

thank you heather!! so glad to know that this inspired you & can’t wait to see what you do, i know it will be awesome (and i will be the first in line to be part of your cult following!)


11 Natalie Sisson March 17, 2013 at 11:43 pm

Thanks lovely lady for sharing my page, I was even impressed with how it came together ;) It also gave me a chance to shout out to people who had written about my $100 Change Project which was neat, and to show social proof.

Great tips here, we often underestimate the power of our networks and supporters and that they want to help us.



12 Karla T. February 22, 2013 at 1:42 pm

Ok, this is awesome. That is all. :)


13 Heather Allard February 22, 2013 at 4:57 pm

Glad you enjoyed it, Karla! :)


14 karen gunton February 22, 2013 at 6:29 pm

thank you karla! so glad that it has been helpful for you =)


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