Tis the season for making money! Statistics show that the holiday shopping season can account for as much as 40% of a company’s annual revenue….and sometimes even more if you’re a small business.
But you have to make sure that you have the right plan in place to make the most of this fantastic season.
5 Holiday Marketing Ideas
1. Shine on social media.
Now is the time to take your holiday marketing to the next level by using channels like Pinterest, Facebook and Twitter to really enhance your presence. It’s unlikely that anyone will just “find” you without you making it easy to be found. Whether you’re selling a product or a service, your social media plan can really set the tone for successful holiday marketing.
2. Offer something awesome.
Sometimes that’s all it takes for a shopper to turn into a buyer. Develop a promotional calendar – and don’t overlook special offers for your most valued customers. Consider expanding the offer to anyone who refers a friend or who starts following you on Pinterest or “likes” your fan page. Perhaps you can offer a buy one get one, whether it’s a product you are selling or an hour of your time.
3. Give them something to be excited about!
Make your site as holiday festive as you can. Remind them how many shopping days till the holiday. Put a “top 10 gift list” for those hard-to-buy-for folks. Show how they can bundle different items to really impress. If you’re a service provider, think about how you can tie what you sell to their needs during the holiday season.
4. Need some extra sparkle?
I love the website Fiverr, where you can find service providers who will create images to dress up your logo or website – all for only $5! You might also search Etsy to find sellers who can create customized holiday banners or other festive trimmings to dress up your website or packaging.
5. Stay flexible.
Even the best laid plans leave room for assessment and change. Maybe you’re finding most of your traffic is coming in from Facebook, when you assumed it would be Pinterest. Or your LinkedIn ads are doing much better than your Facebook posts. Or everyone wants the earrings, but not the bracelets.
That’s where you, as an entrepreneurial small business, have an advantage over a large company. You can nimbly make changes when and where you need.
And don’t forget to take care of you and your family! Make sure to build relaxation and holiday fun into your personal calendar, so you don’t become consumed with your work.
So now, before the madness officially begins, take some time to make your list and check it twice to make sure your holiday marketing ideas shine!
Feeling the holiday spirit? Tell us in the comments how you will spruce up your business marketing this season.
About the Author:
Laura Wallis is an online marketing consultant known as the “Web Navigator Gal”. She’s on a mission to help entrepreneurs navigate the world of online marketing so they can get noticed and grow their business.