About

My name is Heather Allard and I’m a mother of 3 children and founder of The Mogul Mom.

Since 2001, I’ve started 3 very different, successful businesses.

No staff. No nanny. No daycare. No mentors. No mompreneur blogs.

Just me, my 3 kids and my determination to build a business that allowed me to stay home with my children and earn an income. And of course, a daily pot of the strongest coffee available.

The first business I started was HMA Copywriting, when Hope was about one year old. I’d always loved writing and after reading Peter Bowerman’s The Well-Fed Writer, had the confidence to parlay that love into an at-home gig. About six months into the gig, my work landed in BrandWeek and my profile in Peter Bowerman’s follow up book, The Well-Fed Writer: Back For Seconds.

And then Grace was born in 2003 and her sleep “challenges” (strong startle reflex and extreme tossing & turning) inspired me to invent Swaddleaze, a wearable swaddling blanket and sleep sack in one, and Blankeaze, the first wearable blanket with leg openings for “active sleepers” like Grace. I scrapped my copywriting business and established 2 Virtues Inc, named after my own two virtues, Hope and Grace.

In 2004, I began the arduous journey of bringing a product to market and what began as a hilarious sketch on looseleaf paper actually led to success.

By 2006, my products were sold in 200+ stores in the United States and abroad, including catalog giant, One Step Ahead, and received favorable press in national magazines like Pregnancy, New Parent and Consumer Reports. Swaddleaze was even on Access Hollywood in the re-creation of Suri Cruise’s nursery! What a trip seeing Billy Bush holding a doll swaddled in a hot pink Swaddleaze!

At the same time that I started 2 Virtues, the “mompreneur explosion” began with amazing moms like Julie Clark and Tamara Monosoff pioneering wildly successful companies like Baby Einstein and Mom Inventors. Fledgling mom entrepreneurs began emailing me for all kinds of advice and I proudly answered each one and really enjoyed helping them.

Then, my boy Brendan was born in 2006 and tipped the scales. With multiple health issues like RSV, chronic ear infections, insane eczema and severe food allergies (tuna, peanuts and tree nuts), he required – and deserved – my full attention. I could no longer run a growing company AND raise a growing family.

In 2007, I sold Swaddleaze and Blankeaze to Summer Infant, a large baby products company in my homestate of Rhode Island and hunkered down in my new role as “just a mom”. (Ha!)

The emails from mom entrepreneurs kept filling my inbox, more so now that I’d found the “holy grail” of entrepreneurship: selling my products.

Never one to single-task for very long, I founded TheMogulMom.com fueled by my passion for helping mom entrepreneurs and for telling ‘em like it is.

Since 2006, I’ve written over 300 articles on The Mogul Mom and have shared my lessons-learned with other mom entrepreneurs. I’ve been interviewed and featured on ProBlogger, The Launch Coach, Entrepreneur, Visa Business Network, Working Mother and MomDot.

I’m on a mission to help you live and work happier, healthier, smarter & wealthier. Less frazzle, more dazzle. Working smarter, not harder. More dollars and more sense.

The Mogul Mom takes a holistic approach to being a mom entrepreneur and has the whole mom in mind, not just the entrepreneur. Because when you’re a mom entrepreneur, it’s never just about business.

It’s about diaper changes. Start up funding. Car pools. Play dates. Profit margins. Terrible twos. Legalese. Tween angst. Oh yeah, and building an empire somewhere in the middle of all that.

If you want to find the sweet spot between mom and entrepreneur, sign up now to begin receiving my weekly emails.