WeÂ had the good fortune of interviewing Marie Forleo about moms who are thinking about enrolling inÂ B-SchoolÂ while trying to run a business, raise a family and rock both. Iâm thrilled to share her advice (that last one gave me chills!) with you below.
TMM:Â Marie, trying to build a business while raising a family is a completely different ballgame than trying to build a business as a solo entrepreneur.
There are over 20,000 mom entrepreneurs in The Mogul Mom community and my mission is to help them run a business, raise a family and rock BOTH. I believe with all my heart thatÂ B-SchoolÂ can help them accomplish that. As a proud B-School graduate, Iâve seen firsthand the BIG impact your training can have on bottom lines.
After going through the programÂ twice now and implementing the things Iâve learned, I see how clearly B-School helped me narrow my niche, build my email list, and get super clarity surroundingÂ my profit plan. In fact, Iâve experienced 30% increases in my income EACH year for the past two years and my sights are set on six figures. Iâm incredibly blessed to run my business the way *I* want to, earn an amazing income from HOME and never miss any of my childrenâs big events.
Iâm extremely grateful to you for helping me achieve such success and Iâd love to help more mom entrepreneurs do the same.
On to the questionsâŚ
TMM:Â I often hear from readers,Â âIâm not there yet âŚ.Iâm not ready to invest, to hire, to really learn how to do this business thing.â What would you say to those mom entrepreneurs who simply think âIâll do it next yearâŚ.Iâm not ready yetâ?
Marie:Â ThereâsÂ a secret that every successful mom mogul knows that wannabes donât. That secret is this: youâll never âfeel readyâ to do the work you were born to do.
The worldâs happiest and most successful moms never âfeel readyâ to make a bold move â they just GO. They understand that waiting to âfeel readyâ before taking action is like waiting for Queen Elizabeth to willfully step down from the throne. Ainât gonna happen.
Waiting until you âfeel readyâ is a cop out. Itâs a time-sucking, dream-killing excuse rooted in fear, designed to keep us stuck in the mediocrity of the masses.
Talk to anyone at the top of their game and youâll hear something like this. âWhen I got started, I was a mess. I had no idea what I was doing, I just kept putting stuff out there. After a while, everything came together.â
TMM:Â We moms haveÂ nooooÂ problem buying our kiddos everything under the sun, but when it comes to spending money on our businesses, we suddenly get ‘shallow pockets’.
Why is is so important for moms to invest in their business? How can moms âjustifyâ spending money on their business and on programs like B-School?
Marie:Â One of the most powerful things Iâve ever heard is if you think education is expensive, try ignorance. Because in business and life, YOU are your most valuable asset. The only way you can grow your income and impact is if you grow as a person. Whether itâs through B-School or some other educational opportunity, donât ever underestimate the ROI of you.
TMM:Â As I mentioned, we mogul moms are burping babies and taming hormonal teens while trying to run and grow our businesses â how much time will moms need to spend on B-School? And, we all know poop happens â is B-School a âbe there or be squareâ type of program, or can we go at our own pace?
Marie:Â In B-School, you can go at your own pace, plus you have lifetime access to the program. Hereâs what B-Schooler mom named Laura said who is raising 3 small kids while sheâs running her wildly profitable online business:
âAs a busy mother of three, I loved the flexibility of B-School. I was able to watch, listen or read the transcripts of each module from my iPad or in the car while waiting for the kids at car line or between naps.â
In terms of time, we recommend carving out between 2-5 hours a week to go through the program.
TMM:Â Building a business can be lonely! Community and finding others who are going through the same things as you is so important. B-School seems to come with an amazing community. Can you share a little bit about that aspect of the program?
Marie:Â Our global community of thousands (and growing!) is one of the most powerful aspects of B-School. No matter who you are, what questions you have, or what you want to achieve, there are like-minded women there to support you at every turn. You can find community in our member directory (search by business or location), you can pop-in to our incredible private member only FB group. Iâm proud to say that we have one of the smartest, most generous and loving communities anywhere.
See the real reviews, here.
TMM:Â Would you say B-School is better for a just-starting-out mompreneur, a more seasoned mogul mom or both? Why?
Marie:Â Weâve seen great results with both. We have aspiring entrepreneurs launch into six figure businesses their first year, and have seen women who run multimillion dollar businesses add multiple six figures to their bottom line. The reason why it works for both is because the core of what we teach is how to make YOU, your message and your business more powerful. So if youâre just starting out, you hop on the fast track to success and if youâre already successful itâs about creating exponential growth.
TMM:Â Is there anything else that youâd like to share about B-School thatâs specific to mom entrepreneurs?
Marie:Â As a mom, youâre playing such a vital role in our collective future. Whether itâs through B-School or any other program, do everything you can to invest in yourself and make your dream business and life a reality!
OOPS! You Missed it this year!
B School is sold out this year but you can get first crack at it next year AND be among the first to know what bonuses we’ll be offering. This year we gave over $1,500 worth of deals away to each participant! SIGN UP HERE to get in the know! We’ll email you when we get word B School is opening again!
Hopefully you’ve enjoyed the videos we’ve shared in the last week or so from Marie Forleo on how to build a highly profitable business. In today’s third and final video of the series, Marie pulls back the curtain on her own business as the she shows you the intimate, inner workings of her multi-million dollar online empire.
She also answers some of the most common, yet pressing, questions about starting a new business. Questions like:
Hasn’t everything already been done? How can I find time to balance family, life, and build a business online? I’m more of an introvert. Do I need to be outgoing to be a success? I don’t have money for a team- can I do this solo?
You’ll also get to hear some impressive and inspiring success stories from B-School grads and how their lives have changed dramatically after taking the class. People just like you who used these techniques to create incredible results in their own business. Including:
- a mom who made over $85,000 in revenue in 12 days by selling an inexpensive product
- a jewelry designer who went from making $2,000 a month to having her first $30,000 month
- a grad who created a 1000% increase her ad revenue AND has brought her pageviews to over 2 million per month
- a woman who turned a $5 ebook into a six-figure product (with no joint venture or affiliate partners)
In the comments, now that you’re inspired, tell us all about your dream business and where you’d like to be a year from now.
In case you missed any of the previous videos, you can find them here and here. I highly recommend going back and watching them so you can absorb all the amazing information she shares. Each bit of advice builds upon the next, so you won’t want to miss a thing.
B-school teaches you absolutely everything and anything you’d ever want to know about starting a business and marketing your way to huge success! Learn more and take a tour, right here..
And if you sign up using THIS LINK you’ll get over $1,500 in free bonuses, including a one-on-one consultation with me AND membership to our private study group RIGHT HERE.
* I am a proud affiliate of B School and may earn a commission if you make a purchase using my link. I appreciate your support.
Marketing. A singular little word that has the capability to make online business owners cringe. But, marketing doesn’t have to be scary. Or sleazy. Or even hard. It just has to be done right to be effective.
How, you ask?
Inside today’s video training, Marie walks us through as she teaches the concepts of modern marketing, including how to be an effective communicator, how to be more influential, more persuasive, and more strategic.
She also shares the strategies she uses that help her generate millions of dollars and impact thousands of people every day AND the number one thing you must master if you want to change the world (and get paid to do it).
You’ll also learn:
- How to inspire an immediate action from your prospect
- Understanding how to give people what they really want (not what you think they want!)
- How to systematically attract people to your website and turn them into paying customers
- How to thrive in any economy (even throughout your business’ inevitable evolutions)
- How to market and sell anything you believe in
- Marie’s trojan horse and how she made her first millions with a very simple concept
- The 13 Keys To Killing It Online
Watch the video here. While you’re there, make sure to download your PDF Fun Sheet to help guide you through the video series.
You’ll want to get over there as soon as you can. This video workshop is up and free for a limited time only. While you’re there, make sure to download your PDF Fun Sheet to help guide you through the video series.
In the comments, tell us the single biggest takeaway you got from this video, and what action you’re going to take to implement it, today.
Next up: Tune in for the third and final video in the series. In it she’ll go behind the scenes of her own business and hear from other people like you who are out there implementing these strategies and killing it (including a mom who made over $85,000 in revenue in 12 days by selling an inexpensive product!) You won’t want to miss it! See you back here on February 16th!
Need a reminder? Sign up and we’ll shoot you a quick email to let you know when it goes live. Until then…
Starting a business online is easier than ever. You can kick the whole thing off with little more than a computer, a passion, and a whole lotta’ hustle. And there’s never been a better (or smarter!) time than now to begin.
The next 5-10 years promise HUGE changes in the online framework, and the sooner you start, the more prepared (and better positioned) you and your business will be to capitalize on it all. Curious? We were, too.
Our friend, Marie Forleo (founder of B School), put together a 3-part video series to help prepare you for this new evolution and help outfit you with strategies you need to make it big online, now. Marie build a multi-million dollar business from scratch, without ever spending a dime on paid traffic. And, thankfully, she’s not shy about sharing how she did it.
In this first video, she lays it all out and helps prepare you for the changes that lie ahead, and how to prepare and position YOUR business for maximum profitability through it all:
In addition to learning why it’s so critical to get the online aspect of your business handled right now, you’ll also learn:
Watch the entire first video RIGHT HERE.
While you’re there, make sure to download your PDF Fun Sheet to help guide you through the video series.
In the comments below, tell us what pillar(s) you have mastered and which pillar(s) you need to work on.
Up Next: Marie teaches us the concepts of modern marketing, including how to be an effective communicator, how to be more influential, more persuasive, and more strategic. She’ll also share the same strategies she uses that help her generate millions of dollars and impact thousands of people every day AND the number one thing you must master if you want to change the world (and get paid to do it). Come on back on February 13th to check it out.
Need a reminder? Sign up and we’ll shoot you a quick email to let you know when it goes live. Until then…
Even wondered how to create passive photography income?
As wonderful as earning a creative living and being your own boss is, the life as a professional or semi-pro photographer can be tough sometimes. Even when youâre doing everything right, youâre still apt to suffer some slow times. Without steady, guaranteed revenue to count on, even the best of the best can find themselves strapped for cash every now and then.
But, if youâre like many other creative souls, you arenât doing this just for the money. Youâre doing it because you canât not do it. For you, this is more than a desire, itâs who you are. Making a living from ‘passionate pursuitsâ can sometimes be difficult, but thereâs hope. And that hope comes in the form of multiple streams of income.
The former financial advisor in me urges you to think of these strategies as you would a diversified investment portfolio. Because youâve expounded upon your offerings, youâve always got something going.
This sort of a multifold model provides a vast landscape of possibility. â¨â¨Combining your current income with these secondary sources will help you reach above and beyond the âtime for moneyâ model and find new ways to pad your pockets.
Here are 10 ways to create passive earnings that allow you to do what you love as you have some supplemental cash coming in the back door.
1. Evergreen Products
Some of the most popular sources of supplemental income are known as âevergreen productsâ. These digital offerings are ever-present, enduring sources of income that are readily available for purchase online, 24/7.
The best part is, this sort of offering can be sold over and over again, requiring little or no additional time or money investment from you.
- Digital guides
2. Selling Prints
From beginner to expert, lots of smart photographers augment their income by selling prints of their own, original work, both online and in person.
- Sell one of a kind prints to increase interest (and price)
- Sell reproduction prints to allow more people to get their hands on your work
- Sell limited edition prints to create interest and keep the pieces valuable
3. Selling Tangible Items
Beyond offering prints, there are other ways to get your work into the hands of customers. Selling tangible goods allows you to turn your work into physical products and sell them to your fans.
- T-shirts and other printable apparel
- Printed collateral (postcards, greeting cards, etc.)
- Jewelry and other wearable art
4. Create Irresistible Packages
Developing fun and creative package ideas for your sessions is a great way to establish a relationship-based clientele that keeps coming back for more. This is especially true if you can create a range of price and quantity options that serve both those looking for just a few photos, and those looking for an entire session.
- Holiday sessions
- Milestone events shoots
- Mini sessions
5. Collect Royalties
Unique and exquisite imagery is always in demand by professional businesses. Many of them don’t have the time or resources to create their own photos, but like to use them in their advertising or other promotional or displays. They’re willing to pay a professional like yourself to create this sort of eye-catching, emotion evoking imagery. Royalties are the commissions you collect for selling the rights to the work you have created for these companies.
Hereâs whoâs on the hunt for this sort of arrangement:
6. Offer Additional Services (Upsells)
As a professional, youâre so much more than a shutterbug. You not only harbor an enviable talent with a discerning eye for subject matter, you also have an artistic bent when it comes to editing your work. Your individualized, creative editing prowess and flair for digital artistry is one of the things that sets you apart from all the other photographers out there. And thereâs huge value in that. You can monetize your skills by adding extra products and services that will help enhance the client experience.
- Unique Finishes
- Offering more photos in the final package
7. Sell Stock Images
Stock photos are pre-shot, non-session images featuring a variety of subject matter that are licensed for sale on online websites. In lieu of hiring a photographer for individual images, companies will sometimes opt for the more cost effective option of royalty-free photos available on stock image sites.
Places to start:
8. Become an Affiliate
An e-commerce affiliate is described as one who promotes other peopleâs goods or services in exchange for a commission. It can be pretty easy to earn some passive income as an affiliate if you’re signed up with the right companies.
Places to start:
9. Sell Actions
Photography actions are a series of digital editing steps that help you achieve a unique finishes for your work. They’re truly are an editorial blessing, as they help bring your creative vision to fruition. Adobe offers a âmemoryâ feature so you can replicate a particular finish time and again. Automating the process will help lessen the time spent editing and release you from the tedium of manually going through the steps again and again for each image. Read more about actions and how to use them, here.
Examples of a couple ladies KILLING it with action sales:
10. Go On Assignment
As a professional, youâve got a knack for capturing beauty, and that doesnât go unnoticed. As a commissioned freelancer, clients hire you to take images of a subject of their choosing, usually giving you creative reign to deliver a result theyâll love. Theyâve likely chosen you based on the work theyâve seen you do, so just go out there and do your thing. Freelance work is nice because it gets you some extra practice behind the lens and encourages you to stretch your creative muscles.
To learn more about all of these options and how to go about them (including pricing, contract suggestions, and more) grab a copy of Peripheral Vision. It’ll walk you through everything.
So… Which of these methods are you going to try first?
Feeling stressed? Sometimes life can be overwhelming.
And that’s ok- as long as you’ve got a strategy to shimmy out from beneath it before it becomes a burden.
Me? I get creative about it. It’s about the only way I know how to decompress and get back to center.
When I’m feeling overloaded I allow myself a mini sabbatical from life and I start writing. It doesn’t matter what. I place the pen on the paper and see where it takes me. Do I have time? Usually not. But I learned that if you’re goingÂ to resolve to make yourself a priority you’ve got to make the time. No one else is goingÂ do it for you, that’s a promise.
Creating with wordsÂ is my thing. Maybe it’s yours, too. No matter what your medium is, challenge yourself to produceÂ something unusual and free of expectations today.
This is your permission slip to:
- Be brave.
- Spill it.
- Scrawl it.
- Smash it.
- Dump it.
- Color outside the lines.
You’ll feel lighter, accomplished and dare I say, pretty proud of yourself. And little do you know, you’ll be getting in touch with your deepest self in the process. Seeing stuff that maybe you didn’t even know you had in you.Â Remember, there are no rules.
When you step away to admire your work, it may not look gorgeous- but at least it’s out there where you can see it. And ‘out there’ is so much better than keeping it hiddenÂ ‘in there’. Â Whenever you release something, you createÂ space for moreÂ of the wonder that life has to offer.
Besides, you never know. What you create when you’re feeling stressed could turn into your finest work; a masterpiece fueled byÂ pure, unadulterated, raw emotion. Most of the time, those are the best ones.
Stuck on your escape route?
Doodle, sketch, finger paint, rubber stamp something, or grab your colored pencils and escape to aÂ Secret Garden, anÂ Enchanted Forest,Â or aÂ Lost Ocean.
How do you decompress? Let us know in the comments.
Who needs a custom 404 page? Everyone.
It happens to the best of us. You type in a URL or follow a link to a page you’re ready to visit, then BAM. You’re hit with a roadblock; the dreaded error page.
What is a 404 page, anyway?
A 404 page is a virtual roadblock of sorts. Website hosting servers typically generate a 404 (or ‘Not Found’) webpage any time a browser attempts to follow a dead or broken link. Sometimes this is due to a moved or deleted page, a mistyped link, or an attempt to visit a page that never existed.
Most standardÂ 404 pagesÂ contain limited information, leaving a visitor feeling disappointed, lost, and without the information they came to your site looking for. Often they’ll leave your website and return to Google to find another source.Â And that’s never a good thing.
But you can capture the attention (and even the hearts) of your misguided visitors with an engaging 404 page – one that gives them some options, all of which have potential to benefit you and your business. And best of all it’s quick, easy, and free.
How to create a custom 404 page
If you’re not handy with code, you can hire someone to develop a unique 404 page for you, or, if you’re on WordPress.org you can do it yourself for free in about 10 minutes with a plugin.
There are several plugins out there to choose from. After doing some research on my own, I chose the free version of FortyFour.
Why I love this plugin
- It’s $0 (you can upgrade to pro, but for now, the free version has all I need).
- All 404 links visited on your sites are available on Appearance > 404 Page: Logs. Just head over there to see your 404 links and how many times the pages were viewed.
- It’s light-weight, meaning it won’t take up a lot of space or slow the page load time down. It doesn’t load the unnecessary scripts, css, images and other links to 404 page.
- It’s super easy to use. Make changes to your page in minutes, all from one dashboard.
Here’s how to make the magic happen:
1. Get the Plugin
Download and install the free FortyFour plugin.
2. Set it up
On the left sidebar, scroll down to Appearance. In the dropdown you’ll see 404 Page there. Click on it and it’ll open to something that looks something like this:
3. Customize It
You can easily change and edit your copy as you would on any other post or page in this area. For best results, make sure to keep it in line with your brand persona. Be creative. Write something that encourages clicking. You can invite them to visit other pages, take them to your blog, or even send them off to another landing page of your choice. Whatever you decide to write, make it efficient. Just a few sentences will do; You won’t have their attention for long.
*Note that this plugin automatically adds a link that lets visitors click their way to your home page, so there’s no need to include that option in your text.
Scroll down on the same page to customize text appearance and color, link color, etc.
4. Add an image
With this plugin, you’re able to choose between a solid background or an image. I highly recommend opting for the image. AÂ captivating stock image is far more likely to grab and hold your visitors’ attention than a plain backdrop alone. As Kissmetrics puts it, “People no longer want to browse a website â they want to experience it.”
To help, I curated a big list of free stock images for you. You can find itÂ right here.
Pro tip: Go toÂ Unsplash.com and type ‘add typography’ in the searchbar and you’ll be gifted with plenty of images that have been kind enough to leave space for your text. This won’t work on most other stock image sites.
5. Get ready to share it with the world
You can view your page intermittently as you work by hitting Publish in the upper right hand corner, then clicking View 404 page. This will open to a live preview of what your visitors will see. Make sure to check it on your mobile devices to ensure your image isn’t covering the text, making it impossible to read. To check, simply type the name of your website then not_found, like this: themogulmom.com/not_found.
That’s it! Keep playing around and making changes until you’re thrilled with it.
Here’s what our 404 page looks like today:
A truly great 404 page will help you grab a potential customer’s attention and keep it, preventing lost sales and frustrated visitors.
If you’re hitting a creative 404, check out theseÂ fantastic error pages for inspiration.
Share a link to your new 404 page in the comments. I’d love to see it!
Know someone with a boring 404 page? Share this with them. Letsâ make the world a little more exciting. One error page at a time.
Determined to make 2017 YOUR year?
Crack open one (or all) of these great reads and set yourself upÂ to be a better entrepreneur.
(Psst… ) Be sure to check out the fun facts we listed beneath each title.
1 | Elegant Entrepreneur: The Female Founders Guide to Starting & Growing Your First Company by Danielle Tate
Elegant Entrepreneur: The Female Founders Guide to Starting & Growing Your First Company draws on Danielle Tateâs experience and on conversations with prominent entrepreneurs and top executives.Â Relevant both to women with no business background and to those in the process of developing a business, Elegant Entrepreneur offers key information and concepts from idea to exit. It discusses the early stages of evaluating an idea, understanding market demands, pitching ideas, building a team of partners and employees, launching, fundraising, marketing and growing a company, handling competition, and knowing when to sell.
FUN FACT: Author Danielle Tate wroteÂ this articleÂ for The Mogul Mom this past spring.
2 | The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage by Daymond John
The Power of Broke was written by my favorite shark from Shark Tank, Daymond John. When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here youâll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.
FUN FACT: I was asked to be an ambassador for the launch and Daymond surprised me by mailing me a signed copy!
3 | The Sustainable Edge by Scott Ford and Ron Carson
The Sustainable Edge was written for all business owners who are seeking a fuller, more rewarding work-life balance. In this easy-to-reference, practical guide authors and entrepreneurs Ron Carson and Scott Ford share personal anecdotes to their own career successes. Each chapter is designed to inspire entrepreneurs to define and sustain a competitive edge in the complex, fast-changing world of business.
FUN FACT: One of the authors, Scott Ford, stopped by to give Mogul Mom readersÂ Tips for Living a Steve Jobs Life on Your Own Terms.
4| Born for This: How to Find the Work You Were Meant to Do by Chris Guillebeau
Born for This: How to Find the Work You Were Meant to Do isnât just about discovering your passion. Doing what brings you joy is great, but if you arenât earning a living, itâs a hobby, not a career. And those who jump out of bed excited to go to work every morning donât just have jobs that turn their passions into paychecks. They have jobs where they also can lose themselves for hours in the flow of meaningful work.Â This intersection of joy, money, and flow is what Guillebeau will help you find in this book.
FUN FACT:Â The Mogul Mom and its originalÂ founder Heather Allard were featured in Chris’ debut book,Â The $100 StartUp.
5 | Conquer Your Year by Natalie MacNeil
Designed to be picked up at any time of year,Â Conquer Your Year by Natalie MacNeil will help you put your ideas into action, keeping you on track with helpful tips and engaging exercises aimed towards setting achievable goals. With monthly themes, daily schedules, big picture goal setting, space to manage projects, and even daily doodles and inspiration, this really is the one-stop planner every entrepreneur needs on her desk.
FUN FACT: Natalie asked Mogul Moms a pointed question in this article she wrote for us.
6 | Profit First: A Simple System To Transform Any Business From A Cash-Eating Monster To A Money-Making Machine by Mike Michalowicz
Discover the profoundly simple yet shockingly effective accounting plug-in that will transform your business from a cash eating monster into a money making machine. In Profit First, Mike Michalowicz author of The Pumpkin Plan & The Toilet Paper Entrepreneur, explains why the GAAP accounting method is contrary to human nature, trapping entrepreneurs in the panic-driven cycle of operating check-to-check and reveals why this new method is the easiest and smartest way to ensure your business becomes wildly (and permanently) profitable from your very next deposit forward.
FUN FACT: We interviewed the author back when he debuted his first book, The Toiletpaper Entrepreneur.
What was your most favorite recent read? Let us know in the comments.