Sometimes life can be overwhelming.
And that’s ok- as long as you’ve got a strategy to shimmy out from beneath it before it becomes a burden.
Me? I get creative about it. It’s about the only way I know how to decompress and get back to center.
When I’m feeling overloaded I allow myself a mini sabbatical from life and I start writing. It doesn’t matter what. I place the pen on the paper and see where it takes me. Do I have time? Usually not. But I learned that if you’re goingÂ to resolve to make yourself a priority you’ve got to make the time. No one else is goingÂ do it for you, that’s a promise.
Creating with wordsÂ is my thing. Maybe it’s yours, too. No matter what your medium is, challenge yourself to produceÂ something unusual and free of expectations today.
This is your permission slip to:
- Be brave.
- Spill it.
- Scrawl it.
- Smash it.
- Dump it.
- Color outside the lines.
You’ll feel lighter, accomplished and dare I say, pretty proud of yourself. And little do you know, you’ll be getting in touch with your deepest self in the process. Seeing stuff that maybe you didn’t even know you had in you.Â Remember, there are no rules.
When you step away to admire your work, it may not look gorgeous- but at least it’s out there where you can see it. And ‘out there’ is so much better than keeping it hiddenÂ ‘in there’. Â Whenever you release something, you createÂ space for moreÂ of the wonder that life has to offer.
Besides, you never know – it could turn into your finest work; a masterpiece fueled byÂ pure, unadulterated, raw emotion. Most of the time, those are the best ones.
Stuck on your escape route?
Doodle, sketch, finger paint, rubber stamp something, or grab your colored pencils and escape to aÂ Secret Garden, anÂ Enchanted Forest,Â or aÂ Lost Ocean.Â
How do you decompress?
It happens to the best of us. You type in a URL or follow a link to a page you’re ready to visit, then BAM. You’re hit with a roadblock; the dreaded 404 error page.
What is a 404 page, anyway?
A 404 page is a virtual roadblock of sorts. Website hosting servers typically generate a 404 (or ‘Not Found’) webpage any time a browser attempts to follow a dead or broken link. Sometimes this is due to a moved or deleted page, a mistyped link, or an attempt to visit a page that never existed.
Most standardÂ 404 pagesÂ contain limited information, leaving a visitor feeling disappointed, lost, and without the information they came to your site looking for. Often they’ll leave your website and return to Google to find another source.Â And that’s never a good thing.
But you can capture the attention (and even the hearts) of your misguided visitors with an engaging 404 page – one that gives them some options, all of which have potential to benefit you and your business. And best of all it’s quick, easy, and free.
How to create a custom 404 page
If you’re not handy with code, you can hire someone to develop a unique 404 page for you, or, if you’re on WordPress.org you can do it yourself for free in about 10 minutes with a plugin.
There are several plugins out there to choose from. After doing some research on my own, I chose the free version of FortyFour.
Why I love this plugin
- It’s $0 (you can upgrade to pro, but for now, the free version has all I need).
- All 404 links visited on your sites are available on Appearance > 404 Page: Logs. Just head over there to see your 404 links and how many times the pages were viewed.
- It’s light-weight, meaning it won’t take up a lot of space or slow the page load time down. It doesn’t load the unnecessary scripts, css, images and other links to 404 page.
- It’s super easy to use. Make changes to your page in minutes, all from one dashboard.
Here’s how to make the magic happen:
1. Get the Plugin
Download and install the free FortyFour plugin.
2. Set it up
On the left sidebar, scroll down to Appearance. In the dropdown you’ll see 404 Page there. Click on it and it’ll open to something that looks something like this:
3. Customize It
You can easily change and edit your copy as you would on any other post or page in this area. For best results, make sure to keep it in line with your brand persona. Be creative. Write something that encourages clicking. You can invite them to visit other pages, take them to your blog, or even send them off to another landing page of your choice. Whatever you decide to write, make it efficient. Just a few sentences will do; You won’t have their attention for long.
*Note that this plugin automatically adds a link that lets visitors click their way to your home page, so there’s no need to include that option in your text.
Scroll down on the same page to customize text appearance and color, link color, etc.
4. Add an image
With this plugin, you’re able to choose between a solid background or an image. I highly recommend opting for the image. AÂ captivating stock image is far more likely to grab and hold your visitors’ attention than a plain backdrop alone. As Kissmetrics puts it, “People no longer want to browse a website â€“ they want to experience it.”
To help, I curated a big list of free stock images for you. You can find itÂ right here.
Pro tip: Go toÂ Unsplash.com and type ‘add typography’ in the searchbar and you’ll be gifted with plenty of images that have been kind enough to leave space for your text. This won’t work on most other stock image sites.
5. Get ready to share it with the world
You can view your page intermittently as you work by hitting Publish in the upper right hand corner, then clicking View 404 page. This will open to a live preview of what your visitors will see. Make sure to check it on your mobile devices to ensure your image isn’t covering the text, making it impossible to read. To check, simply type the name of your website then not_found, like this: themogulmom.com/not_found.
That’s it! Keep playing around and making changes until you’re thrilled with it.
Here’s what our 404 page looks like today:
A truly great 404 page will help you grab a potential customer’s attention and keep it, preventing lost sales and frustrated visitors.
If you’re hitting a creative 404, check out theseÂ fantastic error pages for inspiration.
Share a link to your new 404 page in the comments. I’d love to see it!
Know someone with a boring 404 page? Share this with them. Letsâ€™ make the world a little more exciting. One error page at a time.
Becoming and staying a successful small business owner is a difficult and never-ending road. Nowadays, it’s not good enough to just be present on the Internet, as society is gradually shifting away from their desktops and laptops and onto their mobile phones as their main means of communication. Your business needs an app, asap!
To keep up with this explosion of mobile usage, an increasing number of entrepreneurs are including mobile apps as aÂ way to reachÂ out toÂ new and existing customers. Apps have become more relevant to a successful business than ever before.Â You can easily find hairdressers, beauty salons, coffee shops and many other businesses around you among those who have jumped on the app bandwagon. They have stepped up their game when it comes to advertising their services or products. Soon, doing any type of business without the help of apps will likely mean falling behind your competitors.
To help you realize just how important this approach to marketing and upgrading your business really is, here are several advantages easily obtained by developing your own app.
Helping your customers see you
We live in an era of mobile phones, which have become a necessity and a favorite toy for a great number of people all over the world. Research at the Nottingham Trent University has shown that people spend approximately five hours a day on their mobile phones, using apps and browsing the Internet.
As a small business entrepreneur having a mobile app, you can take advantage of that, so as to be frequently seen and available to your potential customers each time they pick up their phones. Being easily noticed is the first step of expanding your network of clients.
Improving the interaction
By developing a mobile application for your company, you speed up the interaction between the company and its clients. A couple of clicks are enough for the client to get in touch with the company, buy a desired product or choose the service needed. In the century where companies compete not only with each other, but with time as well, a good app provides fast and easy communication with the customer. In that way, your relationship with the client becomes stronger, as it is more personal than before, and you get a loyal customer in the long run.
Becoming easily recognizable
Visual identity is undeniably important, and one way of building it is to have an effectively designed app. Whether it is aimed to shock, entertain or to be user-friendly, the point is for the people to like it. If the app also provides features attractive to your potential clients, it is on its way of becoming your brand. The more your app is appealing to people, the more likely it is to make your company memorable, which ultimately leads to a larger number of people using your services or purchasing your product.
Affordable price of apps
Having a modest budget is not a reason to deny yourself your companyâ€™s app. Attractive mobile apps are not available exclusively to large companies with big budgets.
Nowadays, there are companies which offer lower prices to small entrepreneurs in exchange for designing them appropriate apps. There are even DIY app-making platforms when enable you to build the app yourself, without any previous coding knowledge.
Being unique in your business field
Take advantage of the present situation, where only a limited number of small business owners use the help of app development experts, and offer something new to your clients. By providing a mobile app to your clients, you will be seen as an innovative entrepreneur who is constantly upgrading their business and making headway. Do not underestimate the effect of being the first at something or thinking outside the box. People usually tend to react positively to this sort of creative approach to business. Whatâ€™s more, apps are popular among younger population, and being different is always appealing to them.
Constantly providing new and useful information
Any change or novelty in your business should be swiftly spread among your clients. Whether you are advertising your latest products or promotional services, or sharing news feed, the quickest and simplest way of keeping your clients up-to-date is to use your companyâ€™s app. Clients appreciate useful information before they spend their money and if your app provides it, itâ€™s more likely they will return to you on another occasion. All the information that you made available through an app represents an advantage which will ensure you will not be easily forgotten.
Using the power of social media
The popularity of social media is a well-known phenomenon, and it can be wisely used in your app. People enjoy making comments and sharing experiences with others. If your app enables them to do similar things they can do on Facebook, for example, they will definitely spend more time using it. And they will keep on coming back. Provide them with opportunity to review your products or discuss your new offers and soon you could have a platform as an integral part of your app, making it stand out from the rest.
The benefits of having a mobile app as a means of improving your business are undeniable. Simplifying the contact with the customer and making your company visible and original, without spending too much money are strong reasons to develop a modern app for your company. Whether you will find a professional assistance to help you with that or build an app on your own using practical app builders is completely up to you. Mobile apps will shortly become a customary element of offering business services or selling products and it is definitely better for you to become a part of this rising trend sooner than later. Chances are your competitors are considering doing the same thing in the near future.
>>Related post: How to create an app for your business
Do you have an app for your business? If not, are you planning on jumping on the bandwagon?
Determined to make 2017 YOUR year?
Crack open one (or all) of these great reads and set yourself upÂ to be a better entrepreneur.
(Psst… ) Be sure to check out the fun facts we listed beneath each title.
1 | Elegant Entrepreneur: The Female Founders Guide to Starting & Growing Your First Company by Danielle Tate
Elegant Entrepreneur: The Female Founders Guide to Starting & Growing Your First Company draws on Danielle Tateâ€™s experience and on conversations with prominent entrepreneurs and top executives.Â Relevant both to women with no business background and to those in the process of developing a business, Elegant Entrepreneur offers key information and concepts from idea to exit. It discusses the early stages of evaluating an idea, understanding market demands, pitching ideas, building a team of partners and employees, launching, fundraising, marketing and growing a company, handling competition, and knowing when to sell.
FUN FACT: Author Danielle Tate wroteÂ this articleÂ for The Mogul Mom this past spring.
2 | The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage by Daymond John
The Power of Broke was written by my favorite shark from Shark Tank, Daymond John. When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here youâ€™ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.
FUN FACT: I was asked to be an ambassador for the launch and Daymond surprised me by mailing me a signed copy!
3 | The Sustainable Edge by Scott Ford and Ron Carson
The Sustainable Edge was written for all business owners who are seeking a fuller, more rewarding work-life balance. In this easy-to-reference, practical guide authors and entrepreneurs Ron Carson and Scott Ford share personal anecdotes to their own career successes. Each chapter is designed to inspire entrepreneurs to define and sustain a competitive edge in the complex, fast-changing world of business.
FUN FACT: One of the authors, Scott Ford, stopped by to give Mogul Mom readersÂ Tips for Living a Steve Jobs Life on Your Own Terms.
4| Born for This: How to Find the Work You Were Meant to Do by Chris Guillebeau
Born for This: How to Find the Work You Were Meant to Do isnâ€™t just about discovering your passion. Doing what brings you joy is great, but if you arenâ€™t earning a living, itâ€™s a hobby, not a career. And those who jump out of bed excited to go to work every morning donâ€™t just have jobs that turn their passions into paychecks. They have jobs where they also can lose themselves for hours in the flow of meaningful work.Â This intersection of joy, money, and flow is what Guillebeau will help you find in this book.
FUN FACT:Â The Mogul Mom and its originalÂ founder Heather Allard were featured in Chris’ debut book,Â The $100 StartUp.
5 | Conquer Your Year by Natalie MacNeil
Designed to be picked up at any time of year,Â Conquer Your Year by Natalie MacNeil will help you put your ideas into action, keeping you on track with helpful tips and engaging exercises aimed towards setting achievable goals. With monthly themes, daily schedules, big picture goal setting, space to manage projects, and even daily doodles and inspiration, this really is the one-stop planner every entrepreneur needs on her desk.
FUN FACT: Natalie asked Mogul Moms a pointed question in this article she wrote for us.
6 | Profit First: A Simple System To Transform Any Business From A Cash-Eating Monster To A Money-Making Machine by Mike Michalowicz
Discover the profoundly simple yet shockingly effective accounting plug-in that will transform your business from a cash eating monster into a money making machine. In Profit First, Mike Michalowicz author of The Pumpkin Plan & The Toilet Paper Entrepreneur, explains why the GAAP accounting method is contrary to human nature, trapping entrepreneurs in the panic-driven cycle of operating check-to-check and reveals why this new method is the easiest and smartest way to ensure your business becomes wildly (and permanently) profitable from your very next deposit forward.
FUN FACT: We interviewed the author back when he debuted his first book, The Toiletpaper Entrepreneur.
What was your most favorite recent read? Let us know in the comments.
When you watch a good game on a Sunday afternoon, you know that the best team doesn’t always win. So many factors are in play on the field, but most teams are only as good as their coach.
When you’re operating your own company, you have to be the best coach possible for your team. I keep that in mind every day running my water and fire damage restoration business. Over the years, I’ve developed effective strategies that I believe are worth sharing.
How to Effectively Coach Your Team to Success
Being a good coach means wearing different hats – leader, mentor, counselor, and friend. Whether you’re directing an office staff or coordinating field crews, these techniques keep winning within everyone’s reach.
1. Give Your Team the Power
While you make it a point to hire qualified workers, they need to master the details unique to your business. Here at ServiceMaster Restoration by Zaba, my employees help people who face extremely challenging situations such as flood damage. It’s up to me to empower my teams to do their best.
When you provide team members with specific skill sets, you make it easier for everyone to navigate their jobs. Even when the learning curve is steep, you save a lot of headaches in the long run by using your coaching talents to get employees off to a good start.
2. Invest in Individual Success
Valuable team members strive to make positive contributions to your business, so help them expand their opportunities for success. Take the time to really know each employee. Understand his or her strengths and weaknesses, and nurture individual talents.
As the people working for me gain confidence and take on more responsibilities, we formulate expectations for the company as a team. We’re all in this together, and we all benefit when the business grows. Coaching individuals is an investment that pays off for everyone.
3. Encourage Employee Cross-Training
One of my office staff members showed a real aptitude for working with insurance companies. She followed through on that ability, and now she’s our go-to bridge between adjusters and customers. An employee who can wear many hats can be one of your most valuable team players.
When several employees can trade responsibilities, their flexibility increases efficiency and productivity. This really comes in handy when my crews face multiple emergency jobs. Cross-training boosts confidence too, and that’s always good for business.
4. Know How to Handle the Hard Stuff
Balancing professional lives with taking care of our families can seem overwhelming. Sometimes, situations in the office or the field create conflict. You need to stay in tune with how team members handle the load.
As I coach someone on staff through a difficult situation, I listen carefully and stay open-minded. I consider empathy to be a big part of my leadership skill set and use it to help employees work things out. It isn’t easy to handle the hard stuff, but you can’t ignore it.
5. Cheer Them on When They’re Winning
People working for you know when your interest is genuine. Everyone takes pride in doing their best. We all appreciate being told that we’re measuring up. Compliment that new hire for catching on so quickly. Congratulate the team for a job well-done.
As you set important business goals, ask your employees for ideas. Make them a part of the celebrations when you surpass expectations. Playing on a winning team is much more satisfying when everyone knows that their efforts are sincerely appreciated.
6. Keep Working on Your Coaching Skills
Always look for ways to improve your coaching talents. When you believe you’re doing a good job communicating, ask for honest input. If you face tough feedback, reflect on it instead of jumping to conclusions.
Distill the things that complicate your efforts, identify changes you can make right now, and concentrate on overcoming your shortcomings. No two great coaches do everything the same way, but we’re all better at our jobs when we focus on self-improvement.
7. As a Woman, Recognize Your Advantages
It’s important to recognize that our differences from men work to our advantage. In my experience, women are adaptable in all kinds of professional settings. We listen, understand and empathize, and that helps us help our teams.
We’re competitive, we know how to multi-task, and we’re natural-born leaders. We’ve made enormous progress in executive positions, and we’re finally getting the notice we deserve in male-dominated industries. When it comes to effectively coaching our teams, we’ve leveled the playing field, and we are fearless.
At the End of the Day
The challenges of running a business never end, but I’m confident that my employees know they can count on me no matter what happens. When you give your teams 110 percent, you make their jobs easier, and that makes your role as coach easier too.
Personal satisfaction goes hand in hand with professional success. At the end of the day, everyone heads home knowing they’ve done their very best. As their coach, you know that you’ve played an important role in making it happen.
Launch a freelance writing career and scale your way to big paychecks? Or start your own blog and attract affiliate opportunities and products to review?
Most aspiring freelance writers seem to choose one of these two paths. In reality, you can do both at once and skyrocket your earnings by launching your own, personal Lifestyle Content career. The idea is to create freelance writing work around your existing skills and passions to build and promote a lifestyle you love.
The â€śLifestyle Contentâ€ť technique can be especially useful if youâ€™re a stay-at-home Mom or busy parent looking for ways to earn more than just income. For example, you can create a blog and build your expertise as a Mom product tester and earn everything from free toys to diapers.
Kickstart your journey by positioning yourself as an expert in your niche by writing for authority blogs and websites, trade journals and industry publications. You can find resources for freelance writing jobs, right here. At the same time, you should launch a personal or hobby blog to attract perks in the same field.
Depending on your goals and niche, you could earn as much as $2,000 to 3,000 in part-time writing work each month while growing your writing business. Meanwhile you could earn a few thousand in freebies and perks. For nearly 10-years, Iâ€™ve earned income plus event tickets, products to review and free travel.
Hereâ€™s how I did it, and how you can do it too.
1. Position Yourself as a Content Superstar
Anyone can break into freelance writing by leveraging the skills and experiences they already have and connecting it to a great story idea for the right outlet. For example, if youâ€™re a CPA but love writing about parenting, you can position yourself as a personal finance expert for families or how to plan for college. Write up a piece for your local parenting magazine, or a national outlet, and start building credibility.
I pieced together writing clips from my days as a video editor to land a long-term travel writing gig. I connected my experience as a segment writer for an educational TV show to family-focused educational web copy to family travel. It was a bit of a stretch to connect the pieces together, but it worked and I continued to keep leveraging all of my experiences to land more and more travel writing and small business writing work.
2. Launch a Tightly Focused Blog
Iâ€™ve launched and folded several blogs over the years, but once I really refocused my personal and â€śhobbyâ€ť writing work, it opened even more doors in my professional writing work. Not only I do I earn affiliate commissions and sponsorships, but it leads to other freelance writing work for websites and magazines.
Although your blog should be tightly focused, you can still diversify and choose a sub niche or multiple interests. For example, I love blogging about building freelance businesses to earn more and do what you really love like traveling. This leads to content about content marketing, budget travel and productivity while traveling among other areas.
3. Plan Your Content Strategy
When I landed a part-time freelance writing position as a travel editor, I didnâ€™t sit back and wait for other opportunities to come my way. I immediately started pitching ideas and services to anyone I could think of from publications to small businesses.
Through a lot of trial and error, I landed both travel and small business writing work in The LA Times, The Boston Globe, Pregnancy & Newborn Magazine and eight travel guidebooks. This led to free products to review, press trips and event tickets which gives my career more rewards than just income. Identify markets that can both open doors, and lead to the content lifestyle youâ€™re looking for.
For example, freelancing for a business magazine probably wonâ€™t give you much leverage to earn free toys to review. Meanwhile, you can find an in with small regional parenting websites and magazines.
4. Make Connections
Developing focused content that both pays well, and earns perks like free products to review, is only the first step in creating your own lifestyle content business. You also need to make the right connections from PR pros to brands to loyal fans in order to raise your brand awareness. This can take a lot of research and putting yourself out there, but pays off.
Start your campaign by attending press events, conferences and digital hangouts like webinars and Twitter parties to be seen and heard. However, donâ€™t confuse having strong, authentic connections with a huge social media following. You can have a relatively small following online and off, and still succeed as long as your connections are highly targeted and relevant to your niche.
5. Pitch Yourself
Itâ€™s not enough to just sit back and wait for opportunities to come your way. You have to go out and ask for them. Repeatedly. Connect with PR companies and brands and scour their social media activity for any upcoming opportunities. Set-up a calendar alert for yourself to check-in with your wish list of companies every 6 to 8 weeks to see whatâ€™s available.
Draft an email letting them know where youâ€™ve been published and any relevant information like how your professional or personal expertise relates to their brand and how you can help raise their awareness. And if you already have a robust social media following, give them your stats and let them know how you can help get their brand in front of the right audience.
In the meantime, see what types of publications are regularly publishing content on the topic youâ€™re vying for. For example, travel websites and bloggers who regularly talk about their media trips to Disney are connected to the right people who can open these doors. Study the type of content theyâ€™re publishing on their blog, who else theyâ€™re writing for, and their social media following. The more clues you follow back to their success, the better informed your strategy will be on next steps.
6. Stay Incredibly Persistent
Creating your own writing and lifestyle business doesnâ€™t just happen overnight. It takes trial and error to figure out what works with your existing skills, passions, and ability to produce great content. But itâ€™s also a fantastic way to earn more than just money in your freelance writing. This combination can be a huge asset for anyone looking for part-time work, a stay-at-home Mom or anyone looking to pivot and scale into full-time self-employment.
For more information on how to create a lifestyle content career, grab my free guide,”5 Paths to Profitable Lifestyle Content Careers You Can Hack in 6-Weeks or Less“.
With the huge increase in consumer mobile usage over recent years, and the fact that shoppers are spending more and more time on their smartphones rather than desktop or even laptop computers, itâ€™s easy to see how beneficial it can be for businesses to create their own apps. Mobile apps enable ventures to promote their products, engage customers, reduce staff work hours, earn revenue, provide deals and coupons, increase productivity, receive customer testimonials, and more.
However, while there are lots of great resources out there to make use of when it comes time to develop your own app, you donâ€™t want to rush the process and deliver a product that is sub-par and ends up being a waste of your money and energy. Creating an app that gets the results youâ€™re after requires plenty of analytical thought and planning first. Read on for some tips you can follow today to ensure your mobile application is a success.
Be Clear about the Purpose of the App and its Results
The first step to take when you want to create an app is to work out what the purpose of the endeavor is. You need to know what results youâ€™d like the tech to create for your business, as this is the only way to determine later on if it is successful or not.
For example, consider if:
- Youâ€™re looking to draw in new people to your business through viral content or app recommendations
- You want to increase sales, your database, or customer happiness levels
- You want to increase productivity for your team
- You want to increase brand engagement
It’s also necessary to understand what problem the application will solve for users, or which benefits it will provide for them. Understanding what will make customers download the app is a large part of knowing how to design it. To do this, you need to be very clear about who the target market is for the application. You canâ€™t, after all, develop tech to suit individualsâ€™ or firmsâ€™ needs and wants if you donâ€™t know who those end users will actually be.
It pays to ask your current customers for feedback on their preferences, and to analyze the data you have on both current and potential clients. Work out if the users of the app will be more likely to be Android or iOS users, and how and when they will typically use the program. You can also conduct surveys and organize focus groups to get ideas about what customers would be looking for in an app. This will help you to test the demand for the tech as well, before you go spending potentially thousands of dollars on its development.
Before you start on your app design it is important that you know things such as:
- What youâ€™ll be selling or providing through the app
- TheÂ look and feel you want it to have
- TheÂ type of content youâ€™re planning to include
- If it will need to integrate with your blog, website, or social media channels
Ensure the App Has a Point of Difference
Another step thatâ€™s important is ensuring that your app has a point of difference to others on the market. What makes yours stand out from the rest? It’s essential to the success of your app that whatever you create is original and improves on other apps in the way that it entertains, solves a problem, or otherwise benefits users.
To help you create an app with a unique selling proposition (USP), first check out the apps of your competitors to see what is and isnâ€™t included in their products, and how each one is designed and used. As well, examine your business model to determine what it is that your venture does differently, and where your strengths lie. It then pays to try to incorporate this USP into the app and its marketing.
Hire a Specialist to Create the App
Lastly, consider hiring a specialist app creation firm like Worry Free Labs to develop the software for you. If you have tech skills yourself you might consider creating the program in-house, but keep in mind that companies that specialize in the area will tend to do it much more quickly, and stay up-to-date on all the latest trends and designs too, which can be of great benefit to you.
If you donâ€™t have the skills to create your own app, it is obviously necessary to outsource the work. While you might worry that you donâ€™t have the funds to hire a mobile app development team, keep in mind that costs have come down noticeably in this area over recent years, as the growth in the market has skyrocketed.
Sometimes trying to create your own product when youâ€™re not an expert can cost more than you anticipated. If you wind up having to hire a firm to do the work for you later, you may wind up costing yourself more in the long run. It’ll also save you a lot of stress and time along the way.
Do you have an app for your business? Share it in the comments!
If youâ€™re a small business owner, you already know that mastering the art of budgeting isnâ€™t easy. There are always a million things youâ€™d rather do than sit down and confront the reality of your finances. But the longer you keep your eyes off your money, the bigger your problems can become. If you arenâ€™t careful, this type of anxious-avoidant behavior can seriously hold you back, keeping you from your goals both in the short and long term.
Regardless of whether your business is established or brand new, chances are that balancing the books is an important but unwelcome necessity. When youâ€™re making ends meet using credit cards or a small business loan, you need a way to make informed, purposeful decisions about where to best allocate your funds. Staying out of debt and running a successful business involves making difficult choices, and love it or hate it, you are going to need to find a way to establish a budget that works for you.
Fortunately, there are ways to make the process easier, and there are other small business owners willing to share their success story secrets. We reached out to some of them to ask what budgeting tips theyâ€™d like to share with others.
1. Weigh and Monetize Your Tasks
When it comes to budgeting, applying it to your time is just as important as applying it to your money.
Time-strapped Jessica Limeberry, mother of four small children and owner of a bridal, tux and prom boutique, said she needed to learn how to evaluate convenience with cost, and weigh whether hiring someone to do the tedious, non-lucrative tasks was a smarter way to go about business.
â€śWill that time spent on marketing bring in more money than the $15/hour I paid my employee?â€ť she asked. â€śIs it worth my time and effort to spend that hour out on the floor selling (I own a bridal boutique) or would my talents be better used somewhere else? These are questions I ask myself with each new project or task, evaluate, then get out there and make it happen.â€ť
2. Build a Line of Credit
Even if you never tap it, having a line of credit at the ready can be very helpful when running a small business.
â€śTry to get a line of credit or talk to your bank about short-term loans so you know you have the resources in place to get you through short-term cash flow issues when they arise,â€ť Bill Bellows, executive in residence of the Department of Management at American Universityâ€™s Kogod School of Business said.
If your credit isnâ€™t all that great and you donâ€™t think youâ€™ll qualify for a line of credit, thereâ€™s no better time than the present to start turning that around. Secured credit cards can be an easy way to start building your credit history and improving your credit scores
3. Establish a Business Savings Account
â€śAs a small business owner, the top way Iâ€™ve mastered the art of small business budgeting is to put 10-20% of each sale into a business savings account,â€ť said Isha Edwards, a Brand Marketing Consultant and business instructor. â€śSimilar to personal finance, you never know when youâ€™ll have a rainy day or how long the storm will last! Also, pay off debts in full (preferably within 30 days) or at least by fiscal year end.â€ť
4. Know Your Costs
â€śIn any business, there are fixed, variable, and unplanned expenses,â€ť Marc Johnston-Roche, co-founder of Annuities HQ, said. â€śIf you don’t know your costs and have a strategy to absorb variable and unplanned expenses, then you will, eventually, stress yourself out — being reactive versus proactive in your business.â€ť It also helps to overplan your yearly expenses by adding 10-20% as an overage to â€śovercome any curveballs,â€ť he said.
If you never plan, you canâ€™t win. With a solid budget, you can use your money AND your time more wisely, track your expenses and your spending, and, most importantly, control your money so that it doesnâ€™t control you. By re-thinking what your budget can do for you, youâ€™ll be able to see it as less of a roadblock and more of a fast-track to financial security and future success.
Unless you have an absolutely perfect business plan – and letâ€™s face it, no novice entrepreneur does – your business will probably slog through a period when your cash flow isnâ€™t exactly what it should be. Your business should always have sufficient cash on hand to pay employees, buy resources, and perform other essential tasks. When your cash flow runs dry, you must have a fast and easy solution for getting more green.
You arenâ€™t the first entrepreneur to struggle with cash flow, and you won’t be the last. Fortunately there are several options to help. Here are seven tried-and-true solutions to avoid being a cash-poor business.
1. Cash Advances
Merchant services and digital payment solution providers typically offer advances on your future sales, allowing you to get cash now instead of later. Other names for this service include â€śworking capital loansâ€ť or â€ślines of credit,â€ť and some offer attractive terms – including minute-long application processes. This is a viable option if your business is growing so explosively that you need more equipment or supplies stat, but if you canâ€™t guarantee that youâ€™ll pay off the advance in a short amount of time, your business could drown under notoriously exorbitant interest rates.
2. Invoice Factoring
If your business is B2B, you undoubtedly suffer the agonies of slow-paying clients. Factoring companies will gladly buy your unpaid invoices, ensuring you receive the majority of the invoice while waiting for the client to pay up. Typically, invoice factoring provides more value than other ways of improving your cash flow – but you should research your options first, making sure to understand the fee structure before signing away your invoices.
3. Deferred Card Payments
Some credit companies are more than willing to offer reliable users the option of deferred payments, which could buy you some cash as well as some time before you must pay it back. Deferred payment plans differ in structure. You might seek a plan that divides a sum into equal portions to be paid in certain intervals – like some university tuition programs do – or you might prefer a grace period, during which you incur no fees or interest for the credit you use. Like cash advances, this method is best if you are confident in your ability to pay your debt in the near future.
If you donâ€™t need much cash to grease your businessâ€™ wheels, you might consider acquiring a micro-loan. Typically only $50,000 or lower, microloans are designed to provide businesses a quick infusion of cash, often for starting capital. Such small loans are often faster and easier to acquire than traditional loans, but they do have similar interest rates and payment periods. You can find a reliable microlender through the Small Business Association.You can also look into Kabbage, a small business lender.
Crowdfunding is the wildly trendy business funding method of recent years. Instead of begging traditional investors or banks for cash, you can ask your potential consumers directly for financial aid. Websites like Indiegogo and GoFundMe help you develop and manage a crowdfunding campaign which could bring in the cash your business needs to survive.
However, it is important to note that the popularity of crowdfunding makes marketing exceedingly important. Unfortunately, some businesses spend more cash trying to gain visibility for their crowdfunding campaigns than they earn in the end. Therefore, you must be confident in your marketing abilities and have a solid plan before banking on any crowdfunding cash.
6. ROBS Program
With any luck, you already have a happy little retirement account brewing in the background of your personal savings. If you have enough saved, you might consider shifting some of your 401(k) into your business through a Rollovers as Business Startups (ROBS) program. The biggest boon of ROBS is you can avoid taxes completely through your entrepreneurial efforts. However, it is important to note that ROBS programs have strict and complex rules, and if you fail to adhere to them, your money could be taxed like crazy, sinking your business and your retirement in one fell swoop.
7. Home Equity Loans
It can be dangerous to leverage your home to fund your business – but if your otherwise rock-solid business is in desperate need of cash, a home equity loan is undoubtedly a fast way to get it. Still, before you risk your personal assets, you should make certain that the cash you gain wonâ€™t go to waste. After all, your family could end up homeless due to a business mistake with home equity loans. Be wise and know the risks before you commit to this type of loan.
It’s so important to understand the risks and rewards of whatever financial decision you make, especially when it’s one that could have serious repercussions. Do your homework and figure out the best course of action for yourself, your business, and your family.
How do you keep your business on financial track?
Ever wonder how your favorite websites achieve their swoon-worthy layouts and seemingly endless functionality? Chances are, it’s with a theme. Lots of platforms use themes; Today we’re focusing on WordPress themes, what they are, and a peek at my favorite ones.
So, what’s a theme?
AÂ WordPress ThemeÂ is a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. These files are called template files. AÂ ThemeÂ modifies the way the site is displayed, without modifying the underlying software.
More simply, a theme is a collection of code that magically brings beautifully responsive templates to life where you can house your website and blog. All you have to do is pick one you love, install it, and make it your own.
And now, on with the eye candy…
1 | Itsy
Meet Itsy, a modern, minimal, and oh-so pretty WordPress theme.
Things are clean and simple with this one. Using the Theme Customizer you can control layouts (sidebar right, no sidebar, sticky menu) and show and hide most of the elements of the theme. Choose from fonts, colors, and more to make it your own.
Want a lovely big homepage hero image? Youâ€™ve got it. Want a grid of your sticky posts on your homepage? Youâ€™ve got it. Want a cool and collected minimal design, with gorgeous share overlays, search overlays and a beautiful mobile experience?… then Itsy is your cup of tea.
As well as a widgetized sidebar, we have a header widget area and a footer widget area that adapt to the amount of widgets you have. For example, only using 1 widget, weâ€™ll make it 100% and centered â€“ perfect for a web banner.
- Show/hide back to top
- Show/hide related blog items
- Switch sidebar on/off
- Google Maps API v3 integration
- Switch sidebar to left or right
- Turn menu on/off in sidebar
- Control all font sizes
- Enhanced Author biographies
- Fully responsive design
- Built mobile first
- All templates are HTML5 compliant
- Child theme supported
- Full control of colours
- Show/hide plain text logo
- MeanThemes Social Widget built-in via MeanThemes Tools plugin
- MeanThemes â€śAbout Youâ€ť Widget built-in via MeanThemes Tools plugin
- Sharing on/off on posts
- Share via twitter including your username
- Change footer credit, logo text, logo alt all from Theme Customizer
- Control excerpt length on blog
- Auto excerpt on blog
- MeanThemes Tools plugin included
- Logo upload
- Retina logo upload
- Apple touch icon upload
- Favicon upload
- Contact 7 Form support and styling built-in
- Localisation support with provided .mo and .po files
- Custom Menu
- Featured image support
- Shortcodes for columns and buttons, toggles and tabs
- Shortcodes for social icons including: Twitter, App.net, Facebook, Linked In, Google+, Zerply, Vimeo, YouTube, Pinterest, Dribbble, Github, Instagram, Flickr, Behance, Mixcloud, Soundcloud, Good reads, RSS
- Shortcode for quotes including quote source and ratings
- Shortcode dropdown straight from the content editor
- Fully responsive (optimised for iPad and iPhone with retina graphics)
- Zilla likes support
- Extensive documentation
Bio page inspiration:
Display your favorites:
With lots of features and customization options, as well as a darling layout, you’re sure to fall in love with Itsy. It’s one of my favorites, and at only $25 it’s a steal.
2Â | BOSS LADY
Sassy, classy, and a little smart-assy? Boss Lady is just the theme for you.
Created by Melanie Karlik, theÂ Boss Lady themeÂ is perfect for the energetic entrepreneur. She’s included lots of features to help you customize it to the layout and the look to perfectly suitÂ your vision, including 8 landing page templates andÂ a lead page template (with the option to upload your own background image).
Nine blog layouts to choose from:
- Customize Fonts and Colours
- Totally Responsive for Mobile
- SEO Friendly
- 1, 2, or 3 Column Layout
- Choose Different Layout for Category Pages
- Optional Sidebar
- Hide/Show Date, Categories, Tags, etc
- Homepage Template
- Page Templates (7 options)
- Landing Page Templates (8 options)
- Lead Page Template
- Blank Template
- Pick a Unique Banner Image for Every Page
- Custom Bio Box Widget Include
- Optional Fixed Nav
- Optional â€śFollow Sidebarâ€ś
- Announcement Bar
- Full Width Call-to-Action Top & Bottom Widget Areas
- Add a Call-to-Action the bottom of your Posts
- 1,2,3 or 4 Columns for Footer Widgets
Save money by skipping expensive landing page programs. This theme does it for you:
Boss Lady is an ideal choice for no-nonsense business owners who don’t have time to mess around creating templates, pages, and layouts from scratch. Simply choose the ready-made one you love, customize the fonts and colors, andÂ you’re off and running.
3 | Simply Pro
Simply ProÂ is the perfect choice for those seeking a clean, crisp way to deliver their brand across the interwebs.Â Devoid of distracting pomp and circumstance, this theme provides plenty of inviting white space for those that don’t get along with clutter andÂ noise.
Simply ProÂ knows you don’t need a lot going on visually to create a truly beautiful brand. Classy and classic, thisÂ Wordpress theme based on the Genesis Framework. Use this theme for your blog or website.
- Fully Responsive on Desktop, Tablet, and Mobile phones
- Optimized for Search Engine Optimization (SEO)
- Three page layout options on every page
- Customized drop-down nav bar with unlimited space for your pages
- Integration with Simple Social Icons, a social media plugin
- Threaded comments
- Custom, FLOATING social media icons
- You can simply type in your blog name to match the styling of the Marble Theme
- Or, upload your own logo/header
- Fully responsive (mobile friendly!) on all mobile devices (passes Google’s test)
- Contact form that is styled to match the Simply Pro Theme
- Sidebar widgets are styled to match the Simply Pro Theme
- I walk you through adding your social media icons, about pic and text, etc!
- You can have advertisements and affiliate links in your sidebar as well
- Styled social media icons for your sidebar (bloglovin, email, facebook, instagram, pinterest, twitter, youtube, vimeo, linked in, google+, flickr, dribble, github, RSS, stumbleupon, and tumblr)
- Built-in styled slider
- Styled Instagram widget in the footer
- Sticky navigation bar
- Change ANY color you want with the built-in customizer
Changing design options is easy-peasy, even for those who aren’t particularly tech- savvy:
Put your Instagram on display in the footer:
Simply Pro is a modern theme following the design trends set by the top bloggers. In the spirit of simplicity, the designer has made everythingÂ deliciously uncomplicated. Customizing is as easy as a few clicks andÂ this theme includes a PDF to walk you through the setup and installation process.
4 | INA
If you love aÂ clean look, but gotta have your pictures, you’ll love INA. This visual rich, photo stories theme allows you to showcase your photography or stock images on center stage.
- Easy-to-Use Powerful Theme Options Panel: customize layouts, logo, colors, fonts etc.
- One-click import of demo site
- Excellent Customer Support
- Responsive Design: desktop, tablet and mobile friendly
- 3 Header types
- WordPressÂ LIVE customizer
- 10 Blog Layouts:
- 2-1 Cols
- 2-3 Cols
- 2-4 Cols
- 1 Column
- 2 Columns
- 3 Columns
- 3-1 Columns
- 4 Columns
- 4-1 Columns
- Single post layout
- With sidebar
- Full Width
- Super fast loading and SEO optimized
- Author page
- Instagram feed
- Widgetized area in the footer with 3 columns
- 600+ Google Fonts
- Social media icons
- Child Theme included
- Translation Ready (.pot file included)
- Well Documented
Pictoral-y post inspiration:
Three gorgeous header styles to pick from:
With plenty of layout options and customizable features, INA is perfect for those who want to tell theirÂ story with pictures. Whether you’re a photographer or just have a penchant for visuals, this theme is perfect for you.
Psst… Need images to pretty up the place? Check out this post for 25 free stock photo websites where you’ll find an abundance of imagery to bring your little corner of the world to life.
5 | PE COOKING
Calling all foodies! PE CookingÂ is the ideal theme to share all of your delicious goodness with your visitors. Rich with tempting imagery options, your followers are sure to eat up whatever you’re serving.
- Glyphicon font icons
- PageSpeed high rate
- Custom code injection
- Social addthis sharing integrated
- 600+ fonts available
- 2 Custom slider widgets. a) PE Easy Slider – shows slider with images or video. b) PE Recent Posts – shows images with short description
- Fully widgetized
- Premium extensions included (Revolution Slider $18, Visual Composer $33)
- SEO optimized & clean code
- Unlimited colors
- Many home page versions – many combinations with sliders and blog layout
- Powerful admin panelÂ –Â complex and easy way for submitting a recipe
- Wide range of recipe details – like category, cuisine, recipe type, ingredients, preparing time and skill level, scanning shopping list, rating and comments
- Frontend & backend submission – for personal blog or allowing visitors to submit recipes
- Advanced search included – many combinations to let visitors find a recipe accurately
- 6 blog views
- 5 Recipe views – standard, with: tabs, slider, movie, comments
- Many custom styles for revolution slider views
- Wide range of configurable settings at the theme backed – like colors or fonts
- 100% fully responsive – supports mobile devices
- Demo copy included. Quick & easy setup
- Awesome icons
- Built with Bootstrap 3
- HTML5 and CSS3
- Fast page loading
- Sticky menu
- Rich typography – shortcodes
- Sticky topbar
- Unlimited layouts
- SEO Ready by Yoast plugin
- Schema microdata
- Google maps integration
- WPML ready, tested by WPML team
Beautiful posts showcase your images, but leave room for descriptive text so readers don’t getÂ overwhelmed:
Adding recipes is a cakewalk:
Blog posts that beg to be read:
As a food blogger, you know one of the best ways to set yourself apart is with eye-catchingÂ imagery. PE Cooking themeÂ offers not only a plethora of image layouts, but perfect spacing that doesn’t overwhelm or confuse visitors. IÂ getÂ hungry just looking at it.
Biscuit is decidedly clean, yetÂ elegant, and perfect for Food Bloggers, Designer, Photographer and Bloggers. Easy on the eyes, this sophisticated style is a great way to showcase your own brand of simple goodness.
BiscuitÂ is an amazing feminine responsive wordpress and ecommerce theme for minimalist style lovers. Visually rich, it still manages to maintain its simplicity. The well-organized layout makes navigation a no-brainer for your visitors.
- Dynamic Grid Layout for the Blog and the Archive Page
- Fully Responsive Design
- Google Webfonts Options
- Colors Options
- Useful Recipes Index Shortcodes
- Footer Area with tree columns
- About Widget and Social Icons ready to use
- Shortcodes: snippets ready to copy and paste in your posts and pages like columns, recipe, buttons and more…
- Woocommerce Integrated
- Meta Slider (Option for the Home Page)
- Recipe Card by Yumprint
- Translation-ready: you can easily translate it;
- Cross-Browser compatible; It works in all modern browsers (tested in Chrome, Safari, Firefox, Opera, IE 9+, iOS and Android).
Customizing is a breeze:
Pretty, balanced post options:
Share your past posts and reader favorites in an eye catching portfolio grid:
For a simple way to share that still garners plenty of positive attention, look no further thanÂ Biscuit.
7Â | THE PASTEL BLOGSTER
For a soft, feminine touch, check out the The Pastel Blogster.Â Subtle, calming hues allure visitors and encourage reading, browsing, and shopping.
Pretty up your posts with this layout as inspiration:
- Customize colors (Stick with pastels, or… don’t – you decide)
- Color coded categories
- Striking and modular lay-outs in no time (easy to use shortcodes)
- Responsive lay-out
- Ad widget in the bottom
- Social icons on any page with shortcodes
- Ad space at the bottom + a widget zone available for more
- Colored widget zone changes colour with every new post
- Order yourÂ menu as you see fit
- Display your most recent post at the top
- The theme works best with maximum 6 pages and 10 categories
8 | Enamored
Enamored is simple, feminine WordPress themeÂ that’s got everything you need to breathe life into your brand. Scripty fonts offset the white space, making this a smart, sophisticated choice.
Fully responsive and highly customizable,Â Enamored comes with 6 layout options, unlimited colors, Google fonts, and more. Best of all,Â theÂ theme includes a built in theme customizer that allows you to make changes to your theme without touching any code.
- Fully responsive
- Optional full width blog home page slider
- Choose between full post or excerpt post content
- 6 layout options
- Footer widgets
- About widget
- Social media icons widget
- Woocommerce ready
- Works well with JetPack
- Translation ready
- Change the theme colors
- Choose from the large selection of Google fonts
- Upload your own logo
Or without sidebar:
Make it your own in a few clicks with the easy customization panel:
If you’re looking for refined beauty paired with simple to use options,Â EnamoredÂ is the way to go.
Bonus: This theme comes with access to the designer’s freebie vault where you’ll have access toÂ free media kit templates, pin it buttons, printables, and more.
9 | EXQUISITE
Dark and lovely, the aptly named Exquisite is a stunning e-commerce theme that manages to be classic, yet unique all at the same time. Build your store on this theme for a beautifulÂ storefront that won’t soon be forgotten.
A peek with a different style logo:
Comes complete with a fade-in effect on the homepage, a rotating testimonial section, portfolio page, change the damask background to another dark color, and more.
- Tutorials to setup your site just like the demo
- Genesis Framework
- Fully Mobile Responsive
- Large post area of 820px Wide
- One Sidebar that is 330px Wide
- Custom Homepage with Slider Area
- Featured Post Area on the Homepage
- Featured Products Area on the Homepage
- Fade in Effect on the Homepage
- Portfolio Page
- Choose Your Own Colors
- WooCommerce Ready
- Subscribe Box
- 2 Simple Drop Down Menu/Navigation Bars
- Matching â€śShareâ€ť buttons at the end of each post
- 3 Footer Areas at the Bottom
- Bottom Bar for your Instagram Feed
- Matching Social Media Icons –Â 16 to choose from
- 3 Page Layout options
- Add your own logo – optional, theme will still work WITHOUT adding a logo
Black’s not your jam? Change colors easily (works best with dark colors):
For brands that know their voice and aren’t afraid to use it, make a statement before you even say a word with the Exquisite theme.
10 | Sara’s Fashion
Sara’s Fashion theme is a sassy little theme design with plenty of personality, andÂ typography-richÂ buttons that practically beg to be clicked.
Pick your fonts and layouts with plenty ofÂ simple to use customization options.
- Two custom landing page templates (move homepage boxes to left or right)
- Home page slider to showcase your best products
- Custom coded share icons under each product detail
- User-friendly layout
- 100% integrated with WooCommerce
- Responsive mobile and tablet ready template
- Upload your own custom header
- Easily change fonts/color
- Easily add your post signature
- Easily add Favicon
- Upload your own background image/pattern.
- Multiple page layouts
- Custom matching diamond shaped social media icons under posts
- Profile photo with circle
- Add any number of menu pages
- Add unlimited widgets
- Custom coded share icons under each post
- MailChimp subscriber box
- SEO optimized
Get the word out on your blog using theÂ streamlined layout:
Showcase your shop’s offerings withÂ the pretty grid layout:
Encourage sharing on individual listings with stay-put social media buttons:
That’s it! A roundup of my very favorite themes currently available. All that’s left for you to do is pick one and get that website or blog up and running.
Love the themes but are terrified at the thought of installing them? Not to worry. If the theme designer is not able to help with the tech side, WordPress offers a super simple tutorial right here.
Want more great resources?
How about more than 125 of them to help with your online business? Get our FREE 22 page guide, right here.
Every October, the small business world comes together to celebrate the undeniable, incredible success of women-owned companies for National Women’s Small Business Month. Last month, events around the country highlighted the prosperity of women business owners, and pushed to put women in the best possible position to continue to grow and scale their businesses by helping provide access to capital and new markets. This yearâ€™s “10 Million Strong” theme honored the 10 million women who are innovating and impacting the economy while also making waves in social justice and gender equality.
To compliment National Women’s Small Business Month, new data was released by Dun & Bradstreet and Pepperdine Universityâ€™s Graziadio School of Business and Management highlighting how favorably women-owned businessesâ€™ growth stacks up in comparison to the national average. For instance, in 2002, there were less than 7 million women-owned, small businesses. Now, there are well over 10 million (and counting!) women-owned small businesses that are innovating, creating jobs and contributing to the economy as a whole.
Girl Power is Growing
In the latest Private Capital Access (PCA) Index , women-owned businesses are expecting more growth over the next six months than the national average. Many emerging industries are being pioneered by a large number of female business owners, which has helped contribute to the anticipated growth for female-owned small businesses. As seen in the infographic and according to the report, 61% of all small businesses are expecting to hire within the next six months, and 69% of women-owned businesses are anticipating hiring new employees during this time. Nationally, 37% of small businesses are looking to raise financing for their companies in comparison to the 39% of women-owned businesses. Due to the expected growth, 67% of women-owned small businesses are anticipating the need for financing.
Are Women-Owned Business Getting the Help Needed?
With the celebration of success also comes the push for more growth and expansion. While women-owned small businesses are expecting exponential growth, they are continuing to feel restricted by their current business environment. Despite countless efforts to even the playing field, small businesses that are owned and run by women still appear to be held back financially from growth opportunities.
Women-owned companies are statistically in need of more financing and are statistically asking for more help, however national banks are simply not lending as much to these companies. Thirty-six percent of all companies applying for a loan received one, however, only 23% of women-owned corporations qualified for a loan.
Adapting to Restricted Access to Capital
So, what does this mean for businesses that are not receiving help? Based on the survey results, it appears that women-owned business owners are seeking capital from alternative sources or relying on their own personal assets to advance their companies. Female small business owners are pouring their own money into their companies at a rate of 37%. Personal credit cards are being used at a 64% rate, 12% above the national average. Sixty-three percent of female business owners are taking out personal loans and spending them on their businesses, nearly 20 percentage points above the nationâ€™s average. Additionally, 73% of women-owned small businesses are using of company credit cards.
The goal of the National Women’s Business Foundation during National Women’s Small Business Month is not only to celebrate the many achievements of female business owners, but also to continue to lead the fight for helping level the playing field for women-owned businesses. The NWBF is striving to keep the momentum rolling for female entrepreneurs.