From the category archives:

Heather Allard

5 Ways To Start A Business For Under $1000

In 2004, I started 2 Virtues Inc. to bring my inventions, Swaddleaze and Blankeaze to market.
I spent money like a rock star.
Out of the gate, I spent:

$15,000 on a website with a custom shopping cart that didn’t work
$2,000 for a logo that looked more like a Kama Sutra position than a symbol of safe sleepwear [...]

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My 2010 Goals: Video

OK – Dave Navarro of The Launch Coach made me do it.
He said not to worry about how it looked, what it sounded like…just to do it.
So I did.
I would love to hear your 2010 goals in the comments.
Have a great weekend!
Heather

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What’s New At The Mogul Mom

When I woke up this morning, I looked out the window and saw sun-dappled leaves blowing in a crisp, cool breeze. I’m not Claude Monet, but I could tell from the difference in the way the sunlight looked that change is in the air. Summer is winding down and fall is on its way. And [...]

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Viralogy’s Top 10 Bloggers of the Week-I’m #8!

I just discovered that I ranked #8 in Viralogy’s Top 10 Bloggers of the Week. Sweet serendipity.
Never heard of Viralogy? Neither had I until last week when Yu-Kai Chou, CEO of Viralogy contacted me to say someone had submitted The Mogul Mom to them as a top blog. Here’s more on Viralogy.
“Viralogy was [...]

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3 Life Lessons I Learned From My Parents

DON’T LET REAL OR PERCEIVED HANDICAPS STOP YOU FROM ACHIEVING YOUR DREAMS
My father, Richard, was born with no fingers—just a thumb—on his left hand. His mother, Mary, insisted he learn how to do everything a “normal” little boy would do, like making his bed, buttoning his shirt and tying his shoes–no easy feat for [...]

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The Mogul Mom Is A Budget Smart Girl! :)

Susan Palmquist, author of The Budget Smart Girl’s Guide to the Universe, interviewed The Mogul Mom on her blog! You can follow Susan on Twitter and subscribe to her monthly newsletter to learn more about her smart tips for smart girls on a budget!
Do You Want to Start Your Own Business? Check Out The Mogul [...]

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The Mogul Mom In Working Mother Magazine!

From the February/March issue of Working Mother magazine in the Entrepreneur Mom column:
Ask a Pro–Managing the Marketing

How do you get top-tier distribution for your products? Here’s advice from Heather Allard, president of The Mogul Mom, an online coaching and consulting business for entrepreneur moms.

Know the retailers. Compile a list of stores you’d like to approach and [...]

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Subscription Has Its Privileges

Every once in awhile, someone asks why they should subscribe to The Mogul Mom blog. It’s a fair question, especially for mom entrepreneurs who have precious little time to read anything, let alone blog posts by email.
The old American Express ads used to say, “Membership Has Its Privileges” and the same holds true for a [...]

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The Mogul Mom Helping Out Directory

Two days before Christmas, our heat broke. It was cold but I didn’t give it much thought because it was 19 degrees outside & our house was encased in snow and ice from last week’s storm. But when my husband came home from work and pointed to our thermostat & said, “Do you know it’s [...]

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The Providence Journal: “Mogul Mom” Blogs On Blending Work, Family

Heather Allard wants to help “mogul moms” — mothers who are trying to raise families and run a business at the same time. She writes about the particular problems these maternal entrepreneurs face on her blog, “The Mogul Mom: Everything You Need to Build Your Mom-Owned Business from Someone Who’s Done It,”, www.TheMogulMom.blogspot.com.
In 2004, Allard [...]

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