From the category archives:

Sales

5 Steps To Planalyzing

If you’re a small business owner, it’s safe to say you’re using analytics of some sort – counting hits to your homepage, monitoring reads of your blog posts, checking email open rates, or tracking in-store sales.
But did you know that you can plan your week or month using your analytics so you work smarter and [...]

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Your Ambassador of Quan

So you have this incredible product that you’ve created, right? And you want to sell the heck out it and see it on store shelves everywhere, right?
But where do you start? How in the world do you get retail stores to start carrying your product?
That’s exactly what I wondered back in 2004 when I [...]

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Diarrhea of the Mouth & Other Pitching Peeves

Remember that saying “diarrhea of the mouth”? I remember using that phrase to describe someone who would just never stop talking. It’s kind of a crude expression, but pretty accurate for some people.
I was reminded of “diarrhea of the mouth” (DOTM) when reading an article by Stephanie Quilao called “Open Letter to Fitness and Health [...]

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Sales Reps 101

If you’re like most mom entrepreneurs, you’re looking for a way to increase your sales without breaking the bank & without having to invest more of your precious time.
One of the fastest, best & most affordable ways to do that is to hire sales representatives.
A good sales rep can be your best ally and the [...]

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6 Tips To Make Referrals Work For Your Small Business

This post is from branding speaker and expert Liz Goodgold. Liz has over 25 years of experience working for clients such as Quaker Oats, Times Mirror, and Arco Oil as well as with small business owners and start-up. Her specialized, one-on-one branding and coaching programs spark new ideas that deliver sure-fire results. To find out [...]

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Marketing To Retailers

I saw this ad in Baby & Children’s Product News and immediately tore it out and scanned it into my computer.  Swaddle Designs is the company that created the ad and through the images and text, they market their line to retailers.  Cleverly and concisely, I might add.
1. “Over 400 SKUs and growing” — this [...]

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Sales Letters: Why & How To Use Them

Remember when you were a kid and your parents would hand you a pile of junk mail to play with? I bet most of that junk mail was comprised of sales letters (though we really didn’t care, we were just excited to have our own mail!).  You know-those one or two page letters trying to [...]

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Trade Shows 101

Many of you have emailed me to ask about how you should prepare for your first trade show, so I asked my beloved former sales rep, Cathy Downey, if she’d answer some of my questions about trade shows.  (FYI–even if you don’t plan to attend a trade show anytime soon, you should read this post–Cathy [...]

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Seth Godin: Best New Way to Make An Internal Sale

Seth (and Google) is onto something here–using a video camera and the “man on the street” approach to sell your idea internally. How many of you use video in this way right now?
How do you get your boss to approve something, the customer service people to understand the pain a system is causing or the [...]

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Up-Selling to Gain Bigger Wholesale Orders by Lisa Otto

Today, Lisa Otto of Boutique Up shares a dynamite selling strategy that’s bound to land you bigger wholesale orders. Lisa is a mother of three, part time EMT and the brains behind Boutique Up, an amazing resource for “product moms”. Boutique Up offers a newsletter with retailers & bloggers who are looking for products AND [...]

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