This past week, the Federal Trade Commission (FTC) has issued new guidelines that go into effect December 1, 2009, stating that bloggers who endorse products must disclose what they’ve received in return. Since many companies use the influence of blogs to promote their products, it is important for these companies to be aware of the [...]
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In my classes, I teach business owners how to create a blog and use it to establish themselves as an expert, related to their product line. We talk about establishing a goal, identifying the targeted niche market the blog is aimed at, and then producing content that solves problems for the [...]
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Why All Business Owners Should Read and Comment on Blogs
As a business owner, it is important to read and comment on other blogs targeted at your niche. There are several reasons why this approach can be beneficial for your business.
Visibility – When you comment on other people’s blogs, you become known in the space. Especially when the blog is well-known [...]