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HOW TRAVEL CAN INSPIRE GREAT BUSINESS IDEAS

In South America, few places are as special or as beautiful as Peru’s Sacred Valley. Between the verdant valley and the snow-capped mountains reaching up into the clouds, the landscape evokes inspiration, restoration, and connection to nature. In 2012, Bruce Holoubek and Coreyne Woodman-Holoubek of Contracted Leadership in Madison, Wisconsin, traveled to the Sacred Valley as part of their 3-week…

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CONSISTENTCY IS KEY…AND THE RIGHT PRINTER COUNTS

Consistency is key when you own your own business. It is so easy to fall off message, and then 150x harder to get back on it after a glitch so we have to work extra hard in all aspects to ensure that doesn’t happen. Colors must match, fonts must sync, and our brand mission must always be strong. I spend…

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WHY MOMS MAKE THE FIERCEST ENTREPRENEURS

Raising children and running a business at the same time sounds daunting. However, many of the skills you’ve picked up along with all those toys off the floor will serve you just as well as you dive into what you love and make money from it. As a mother, you know what it’s like to love your child fiercely and…

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Conquer Small Business Challenges With Networking [INFOGRAPHIC]

This post is sponsored by The UPS Store. For more information, please see the end of this article.     With all you’ve got to do as a small business owner, is networking really worth your time? According to an online study conducted this month by The UPS Store, the answer is a resounding… yes!   When asked what their biggest…

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What Do Adult Coloring Books Have To Do With Your Brand?

No doubt you’ve seen the adult coloring book craze that’s been sweeping the globe for the past several months. A quick Amazon search will gift you with well over 1,000 results (and counting!).    Coloring is nothing new. As kids, we all toted around our trusty Crayolas.   So what’s with this latest fad? Why do we color? And why…

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Branding In The Digital Age [INFOGRAPHIC]

A decade or two ago, businesses could easily identify and quantify where, when, and how to reach web users effectively. But, the landscape is shifting. As the web continues to evolve into a network consisting of industry-specific platforms, social networking sites, e-commerce sites, publicly accessible databases, and blogs, this once relatively simple task is proving more and more difficult.  …

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3 Powerful Questions to Help You Find Clarity In Your Business

In 2014, I hit a massive wall in my online marketing business. You know, the kind of wall that looks like its 1000 feet tall and 1000 feet wide? No way over, and no way around. I was in a major funk and badly needed some good old fashioned clarity. I needed to get right with my soul again.  …

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Wondering if you need to trademark your #hashtag?

Hashtags. You see them everywhere and aren’t really sure whether you need to stake your claim or not. Here are some tips you can use to protect your brand.     Why Trademark? A trademark serves to identify you as the originating source of goods, products, and services for your customers.     The whole reason that a trademark exists…

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