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Conquer Small Business Challenges With Networking [INFOGRAPHIC]

This post is sponsored by The UPS Store. For more information, please see the end of this article.     With all you’ve got to do as a small business owner, is networking really worth your time? According to an online study conducted this month by The UPS Store, the answer is a resounding… yes!   When asked what their biggest…

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What Do Adult Coloring Books Have To Do With Your Brand?

No doubt you’ve seen the adult coloring book craze that’s been sweeping the globe for the past several months. A quick Amazon search will gift you with well over 1,000 results (and counting!).    Coloring is nothing new. As kids, we all toted around our trusty Crayolas.   So what’s with this latest fad? Why do we color? And why…

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Branding In The Digital Age [INFOGRAPHIC]

A decade or two ago, businesses could easily identify and quantify where, when, and how to reach web users effectively. But, the landscape is shifting. As the web continues to evolve into a network consisting of industry-specific platforms, social networking sites, e-commerce sites, publicly accessible databases, and blogs, this once relatively simple task is proving more and more difficult.  …

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3 Powerful Questions to Help You Find Clarity In Your Business

In 2014, I hit a massive wall in my online marketing business. You know, the kind of wall that looks like its 1000 feet tall and 1000 feet wide? No way over, and no way around. I was in a major funk and badly needed some good old fashioned clarity. I needed to get right with my soul again.  …

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Wondering if you need to trademark your #hashtag?

Hashtags. You see them everywhere and aren’t really sure whether you need to stake your claim or not. Here are some tips you can use to protect your brand.     Why Trademark? A trademark serves to identify you as the originating source of goods, products, and services for your customers.     The whole reason that a trademark exists…

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24 Simple Ways To Thrill Your Customers

There’s a good chance that within your marketplace, you’re not the only game in town. With all the competition out there, it’s easy to get lost in the shuffle. Customer satisfaction needs to be a top priority.   When it comes to wooing potential customers and keeping existing customers happy, it comes down to the details. People want to feel…

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How to Build a Cult Following for Your Business

Imagine a marketing strategy where your biggest supporters, your happy customers, and your loyal fans did all of the promoting for you. Where you could simply let other people rave about how great your products & services are.   Sounds great doesn’t it? My guess is that you already have a number of people who love what you do. Why…

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3 Essential (and Easy) Branding Moves for Busy Moms

Is there anything more annoying than hearing “Are we almost there yet?” from the back seat, minutes after you’ve pulled out into traffic, and hours before you’re going to arrive at your destination? The process of establishing a recognizable brand for your business can be every bit as annoying. You’d like — more than anything — to have it done. To be…

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