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Conquer Small Business Challenges With Networking [INFOGRAPHIC]

This post is sponsored by The UPS Store. For more information, please see the end of this article.     With all you’ve got to do as a small business owner, is networking really worth your time? According to an online study conducted this month by The UPS Store, the answer is a resounding… yes!   When asked what their biggest…

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What Do Adult Coloring Books Have To Do With Your Brand?

No doubt you’ve seen the adult coloring book craze that’s been sweeping the globe for the past several months. A quick Amazon search will gift you with well over 1,000 results (and counting!).    Coloring is nothing new. As kids, we all toted around our trusty Crayolas.   So what’s with this latest fad? Why do we color? And why…

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Branding In The Digital Age [INFOGRAPHIC]

A decade or two ago, businesses could easily identify and quantify where, when, and how to reach web users effectively. But, the landscape is shifting. As the web continues to evolve into a network consisting of industry-specific platforms, social networking sites, e-commerce sites, publicly accessible databases, and blogs, this once relatively simple task is proving more and more difficult.  …

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Wondering if you need to trademark your #hashtag?

Hashtags. You see them everywhere and aren’t really sure whether you need to stake your claim or not. Here are some tips you can use to protect your brand.     Why Trademark? A trademark serves to identify you as the originating source of goods, products, and services for your customers.     The whole reason that a trademark exists…

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24 Simple Ways To Thrill Your Customers

There’s a good chance that within your marketplace, you’re not the only game in town. With all the competition out there, it’s easy to get lost in the shuffle. Customer satisfaction needs to be a top priority.   When it comes to wooing potential customers and keeping existing customers happy, it comes down to the details. People want to feel…

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Building a Trustworthy Brand: It’s Persona(L)

When it comes to developing your personal branding, trust needs to be a top priority. Who needs a personal brand? Everyone.   The good news is, you’re already well on your way.   Whether or not you realize it, you’ve already got a personal brand. People have formed perceptions about you and your business based on your presence, positioning, offerings,…

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How to Build a Cult Following for Your Business

Imagine a marketing strategy where your biggest supporters, your happy customers, and your loyal fans did all of the promoting for you. Where you could simply let other people rave about how great your products & services are.   Sounds great doesn’t it? My guess is that you already have a number of people who love what you do. Why…

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