Posts tagged as:

branding

We are NOT All Connected: Old School Interactions Also Build Brands and Your Business

It is Not On-Line All the Time
Razorfish has just published its annual study on how technology is changing the way consumers engage with brands. The data suggests, not surprisingly, that digital brand experiences influence consumers. BUT, what the study fails to highlight, however, is the woefully small number of consumers actually interacting with brands on-line!
Most [...]

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6 Secrets for Improving Your Communication in Today’s Fast-Paced World

Faster and Shorter
Faster, faster and shorter, shorter. These are the watchwords of today.  Are you listening? Are you reacting? Are you participating?
We all have ADD
Unfortunately, no one is paying full attention anymore; we are trying to do more in less time – we are trying to multi-task 24/7.  Who would ever have thought [...]

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Doing Well By Doing Good : How To Pair Your Brand With A Good Cause

Giving to charity seem as easy as apple pie, but when it comes to your brand, should the pie be strawberry, banana or just plain old vanilla? And, why am I asking?
Because in the last few weeks, many of my coaching clients have encountered this exact same issue:  they want to align with a charity, [...]

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Success Must Meet Preparation, Belief, and Opportunity: Are You Ready?

In case you’re just tuning in, you might have missed the fact that I am a rabid tennis fan.  During this time of the US Open,  it is all tennis,  all the time.   BUT,  my message today really isn’t about the icons,  the sponsors, or the uniforms,  but instead,  it is on the powers [...]

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Reality Check: How to Test Your Marketing Messages

Whew!  It was a busy speaking week and as always, audience members wanted to know if their infomercial, tagline, or business card was working.   Of course, I have reviewed and created thousands of marketing messages,  but the real issue is:
How can you create your own reality check?
Stop Inhaling Your Own Fumes!
A little background [...]

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Lessons Learned From Michael Vick and How You Can Repair Your Brand Image

When Celebrity Reality Doesn’t Meet Expectations
We know that celebrities can become brands and in fact, I advocate that you become a celebrity of your own industry as well. Similar to products, however, when actions don’t meet expectations, conflicts arise.
Cases in point:
Tom Cruise

Expected Image: Mild-mannered Celebrity
Major Outburst – Jumping On Oprah’s Couch Proclaiming Love [...]

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Speak Like Your Customers

As I was tirelessly doing my “homework” (i.e., watching commercials) last week, I saw this humdinger for Febreze. It is so unreal, so unnatural  that it gives me the heebie-jeebies. The premise is relatively simple: a mom discovers that her son’s room smells (what a surprise!) just like a teenage boy’s room. So, it’s time [...]

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KFC: The Untested and Untasted Brand: Branding Lessons from the “f” word

OK, I can continue to follow the unfolding saga of the once-brand KFC; you know the brand I mean – the one you and I knew dearly as Kentucky Fried Chicken. It was an indulgent treat; we knew it wasn’t good for us, but we sopped up every little remaining morsel – yum!
Oh, and [...]

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Create Identity with Gravatar

Have you ever wondered how to get a gravatar — a tiny thumbnail image of yourself — next to your name when you comment on blogs or websites? These little pics pack some big punch–they help make you a familiar face in the blogosphere and strengthen your branding efforts.
A few of you have been asking [...]

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Taste Your Brand: How to Target Flavors to Enhance Your Brand Image

I was indulging in my favorite treat of listening to Lynne Rossetto Kasper’s Splendid Table radio show, when I truly started to focus on how flavors can create an indelible and delectable brand image.
We know that great brands are experienced through our five senses, but most of us forget that even in business to business [...]

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