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Heather Allard

Pitch Perfect With Cristin Mitchell

This post was originally published on October 27, 2008.
To continue our perfect pitch practice, I asked Cristin Mitchell, my sister AND a former Boston news producer, to share some pitching peeves and positives with us from a pitchee’s perspective. The view is much different on that end.
Heather: Tell us about your background—education and professional experience.
Cristin: [...]

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5 Ways To Start A Business For Under $1000

In 2004, I started 2 Virtues Inc. to bring my inventions, Swaddleaze and Blankeaze to market.
I spent money like a rock star.
Out of the gate, I spent:

$15,000 on a website with a custom shopping cart that didn’t work
$2,000 for a logo that looked more like a Kama Sutra position than a symbol of safe sleepwear [...]

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Diarrhea of the Mouth & Other Pitching Peeves

Remember that saying “diarrhea of the mouth”? I remember using that phrase to describe someone who would just never stop talking. It’s kind of a crude expression, but pretty accurate for some people.
I was reminded of “diarrhea of the mouth” (DOTM) when reading an article by Stephanie Quilao called “Open Letter to Fitness and Health [...]

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Video: The 12 Tips of Christmas for Mom Entrepreneurs: Tip 12

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Video: The 12 Tips of Christmas For Mom Entrepreneurs: Tip 9

Heather Allard of The Mogul Mom shares with mom entrepreneurs tip #9 of the 12 Tips of Christmas for Mom Entrepreneurs – tracking expenses with two quick and simple ways.

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Video: The 12 Tips of Christmas For Mom Entrepreneurs: Tip 8

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