Posts tagged as:

Jennifer Fong

Personal vs. Private Information in Social Networking

One of the most common questions I get asked by those in business for themselves has to do with personal information. We all have private lives. How much, if any, of that do we share online? Some folks using social media for business take this to the extreme…they either share nothing about themselves, keeping their [...]

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What Do I Write About on My Blog?

In my classes, I teach business owners how to create a blog and use it to establish themselves as an expert, related to their product line.  We talk about establishing a goal, identifying the targeted niche market the blog is aimed at, and then producing content that solves problems for the [...]

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Less Is More On Social Networking Sites

The true value in using social media to find more customers for your business comes from going where the people are.  It’s a basic rule of sales, based on the law of averages…the more people you have access to, the more likely you are to find people who want to buy from [...]

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Why All Business Owners Should Read and Comment on Blogs

As a business owner, it is important to read and comment on other blogs targeted at your niche.  There are several reasons why this approach can be beneficial for your business.

Visibility – When you comment on other people’s blogs, you become known in the space.  Especially when the blog is well-known [...]

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“Banal Chatter” Builds Business

Today’s post is by Jennifer Fong, a speaker, coach, and trainer who teaches her clients how to use social media marketing effectively in their businesses. She coaches business owners on how to establish and build a social media presence, and speaks on the topic at business events and seminars. A passionate believer in corporate [...]

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My Favorite Tools to Manage Social Media

Today, guest blogger Jennifer Fong (@LiaJen) tells us about her favorite tools to manage social media. She & I share some favorites but she also has a few I didn’t know about. Enjoy!
There are so many reasons why social media is good for a home-based business. There are so many things social media can do [...]

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Seth Godin: The Power of a Tiny Picture (How to Improve Your Social Network Brand)

In yesterday’s post, Jennifer Fong gave us an introduction to social media and showed us how to get started with the four biggies–Twitter, Facebook, LinkedIn and blogs. 
Today, in an excerpt from his blog, Seth Godin shows us how we can improve our social network brand with something as simple as a tiny picture. 
The Power of [...]

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An Introduction to Social Media

Today, guest blogger Jennifer Fong (@LiaJen) gives us an introduction to social media and shows us how to get started with the four biggies–Twitter, Facebook, LinkedIn and blogs. 
Social media is starting to revolutionize the way that we do business, and we’re just at the beginning of the wave. As an entrepreneur, I got into social [...]

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Have You Considered How You Will Position Yourself in Social Media?

If you dive into social media without making a plan, you’ll make more mistakes than you need to.  After all, you don’t want to go through a social media identity crisis in front of all the world to see.
Before any social media marketing campaign, and online presence, is launched, you need [...]

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How Do You Choose Which Social Media Tools to Use?

As a small business owner, it is very easy to get overwhelmed when it comes to planning your social media marketing strategy.  There is a tremendous amount of information out there regarding social media, and there are plenty of opinions on the best tools and techniques to use.  The tools themselves can be extremely time [...]

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