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5 Ways To Start A Business For Under $1000

In 2004, I started 2 Virtues Inc. to bring my inventions, Swaddleaze and Blankeaze to market.
I spent money like a rock star.
Out of the gate, I spent:

$15,000 on a website with a custom shopping cart that didn’t work
$2,000 for a logo that looked more like a Kama Sutra position than a symbol of safe sleepwear [...]

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Less Is More On Social Networking Sites

The true value in using social media to find more customers for your business comes from going where the people are.  It’s a basic rule of sales, based on the law of averages…the more people you have access to, the more likely you are to find people who want to buy from [...]

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A Social Media Primer Course With Peter Shankman & Chris Brogan

Wow…this couldn’t have come at a better time.  Several of you just commented about wanting to learn more about social media and now, you can learn from the best–Peter Shankman and Chris Brogan are offering a social media primer for social media newbies for just $50 for as many people as your speaker can broadcast [...]

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From Chris Brogan: 19 Presence Management Chores You COULD Do Every Day

I’ve posted a couple of things from Chris Brogan’s blog in the past, but probably haven’t given him the props he’s due. Chris is from my neighboring state of Massachusetts and is a marketing & social media whiz with both substance and style.  He also happens to be a husband and a dad.  Someday, I’d [...]

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Seth Godin: The Power of a Tiny Picture (How to Improve Your Social Network Brand)

In yesterday’s post, Jennifer Fong gave us an introduction to social media and showed us how to get started with the four biggies–Twitter, Facebook, LinkedIn and blogs. 
Today, in an excerpt from his blog, Seth Godin shows us how we can improve our social network brand with something as simple as a tiny picture. 
The Power of [...]

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An Introduction to Social Media

Today, guest blogger Jennifer Fong (@LiaJen) gives us an introduction to social media and shows us how to get started with the four biggies–Twitter, Facebook, LinkedIn and blogs. 
Social media is starting to revolutionize the way that we do business, and we’re just at the beginning of the wave. As an entrepreneur, I got into social [...]

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Have You Considered How You Will Position Yourself in Social Media?

If you dive into social media without making a plan, you’ll make more mistakes than you need to.  After all, you don’t want to go through a social media identity crisis in front of all the world to see.
Before any social media marketing campaign, and online presence, is launched, you need [...]

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How Do You Choose Which Social Media Tools to Use?

As a small business owner, it is very easy to get overwhelmed when it comes to planning your social media marketing strategy.  There is a tremendous amount of information out there regarding social media, and there are plenty of opinions on the best tools and techniques to use.  The tools themselves can be extremely time [...]

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