Posts tagged as:

liz goodgold

We are NOT All Connected: Old School Interactions Also Build Brands and Your Business

It is Not On-Line All the Time
Razorfish has just published its annual study on how technology is changing the way consumers engage with brands. The data suggests, not surprisingly, that digital brand experiences influence consumers. BUT, what the study fails to highlight, however, is the woefully small number of consumers actually interacting with brands on-line!
Most [...]

2 comments Read the full article →

How To Hire The Right Virtual Assistant

OK, I think we realized after reading Liz Goodgold’s post that most of us could really use the help of a virtual assistant to manage our business.
So I went straight to the source — virtual assistants and mom entrepreneurs who’ve hired them — to find out how to hire the right virtual assistant for your [...]

4 comments Read the full article →

5 Signs You Need a Virtual Assistant

When Should You Hire a Virtual Assistant?
As a small business owner, it is always a balancing act between time and work. My work is never done; there are always tasks I could be doing. And now, as my speaking and coach commitments increase, I am facing the dilemma that many of you share: when should [...]

19 comments Read the full article →

6 Steps To PR Readiness

6 Steps To PR Readiness
You’re a mom entrepreneur, so I know you’re doing amazing things. Inventing killer products. Offering unique services. Running a busy store. Making life easier and better for your customers. Are you ready for your close up? You know, the moment when you get to tell your story to the world? Here [...]

16 comments Read the full article →

5 Rules to Boost Your Business Etiquette Today

Last week’s blog about the etiquette of referrals sparked an entirely new set of questions and comments about overall etiquette in business. Clearly, we are all facing this issue, so here’s my five cents:

Remember that E-mail is Often The Worst Communication Medium – If you are trying to convey a difficult concept, approach a confrontational [...]

11 comments Read the full article →

6 Tips To Make Referrals Work For Your Small Business

This post is from branding speaker and expert Liz Goodgold. Liz has over 25 years of experience working for clients such as Quaker Oats, Times Mirror, and Arco Oil as well as with small business owners and start-up. Her specialized, one-on-one branding and coaching programs spark new ideas that deliver sure-fire results. To find out [...]

4 comments Read the full article →

Lessons You Can Learn About Strategic Alliances from the GM/E-Bay Experiment

GM’s Alliance with E-Bay Was a Clunker
General Motors tried an experiment in my home state of California to sell new cars through E-bay. Well, the trial period is over and will not be extended. The big auto maker won’t disclose how many cards were sold, but I believe this deal was doomed from the [...]

1 comment Read the full article →

Weekend Reading

Happy weekend mogul moms! I hope you enjoy the reading material I chose for you.  Did I miss anything? What else are you reading?
For Product Developers:
Fashion Incubator:
2 Sales Mistakes: Pitching Wholesaler Buyers by Email
(I left a comment on there about the Marketing to Retailers post I wrote last month and Kathleen emailed me to [...]

1 comment Read the full article →

6 Secrets for Improving Your Communication in Today’s Fast-Paced World

Faster and Shorter
Faster, faster and shorter, shorter. These are the watchwords of today.  Are you listening? Are you reacting? Are you participating?
We all have ADD
Unfortunately, no one is paying full attention anymore; we are trying to do more in less time – we are trying to multi-task 24/7.  Who would ever have thought [...]

3 comments Read the full article →

Doing Well By Doing Good : How To Pair Your Brand With A Good Cause

Giving to charity seem as easy as apple pie, but when it comes to your brand, should the pie be strawberry, banana or just plain old vanilla? And, why am I asking?
Because in the last few weeks, many of my coaching clients have encountered this exact same issue:  they want to align with a charity, [...]

1 comment Read the full article →
Google Analytics Alternative