Posts tagged as:

marketing

3 No Brainer Ways to Market Your Business

When you’re just starting out as a business owner, no matter what your business is, you’re looking for affordable and easy ways to market it. These three marketing ideas couldn’t be simpler (more like DUH!) and they’re also FREE. Add the fact that they’re quick and easy to implement and you’ve got three no brainer [...]

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Sales Reps 101

If you’re like most mom entrepreneurs, you’re looking for a way to increase your sales without breaking the bank & without having to invest more of your precious time.
One of the fastest, best & most affordable ways to do that is to hire sales representatives.
A good sales rep can be your best ally and the [...]

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6 Secrets for Improving Your Communication in Today’s Fast-Paced World

Faster and Shorter
Faster, faster and shorter, shorter. These are the watchwords of today. Are you listening? Are you reacting? Are you participating?
We all have ADD
Unfortunately, no one is paying full attention anymore; we are trying to do more in less time – we are trying to multi-task 24/7. Who would ever have thought [...]

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Marketing To Retailers

I saw this ad in Baby & Children’s Product News and immediately tore it out and scanned it into my computer. Swaddle Designs is the company that created the ad and through the images and text, they market their line to retailers. Cleverly and concisely, I might add.
1. “Over 400 SKUs and growing” — this [...]

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Reality Check: How to Test Your Marketing Messages

Whew! It was a busy speaking week and as always, audience members wanted to know if their infomercial, tagline, or business card was working. Of course, I have reviewed and created thousands of marketing messages, but the real issue is:
How can you create your own reality check?
Stop Inhaling Your Own Fumes!
A little background [...]

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How Can Social Media Benefit Your Business?

In 2008, I spoke on the main stage of the Direct Selling Association’s (DSA) Annual Meeting in front of 1,000 or so direct sales executives, and stated that I believe that social media is the future of direct sales. There are so many parallels between what we do as direct sellers, [...]

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Seth Godin: Winning On The Uphills

Every day, I’m grateful for my own uphill business battle–struggling with my company and selling it to Summer Infant under stressful circumstances prepared and enabled me to start The Mogul Mom blog. My own experience as a mom entrepreneur has made me passionate about helping all of you. I am so very thankful for my [...]

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Point of Difference

Today, my brother Sean emailed me to ask what I thought about a new business he’s considering–baking & selling all-natural dog biscuits.
He loves dogs, has worked with dogs, and last year, purchased a dog biscuit recipe book and began experimenting with different ingredients & focusing on all-natural biscuits inspired by his own dog Aidan’s food [...]

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Seth Godin: How big is your farm?

In this day and age, when you’re a small business owner, it’s easy to fall into the trap that Seth talks about–trying to cover as much marketing ground as possible. Focus–really focus–on one target market and work diligently at getting that market to know your product and need your product. And, if I had to [...]

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From Seth Godin: Is Marketing An Art or A Science?

Another priceless post from Seth Godin. I think this relates to his post from last week on becoming a household name. If we stop thinking about sales and marketing as a numbers game and start thinking about it as an opportunity to create movements, tell jokes and surprise people, well that’s where the magic starts [...]

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