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THE IMPORTANCE OF CUSTOMER SUPPORT

Recall some scenarios you’ve likely experienced in your life. You went to a store to purchase something, only to find out it seemed as though they were out of stock. You have to find it by yourself. It’s the last one, and it was in the wrong spot. The staff was absent, or unhelpful. You get home to find out…

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OUR CHAT WITH RESIDENT BADASS MARCY MASSURA

It is just beyond refreshing to speak to someone that just gets it. And today, that person is Marcy Massura. She’s fierce, bold, speaks her mind and has had a career trajectory that will amaze you, all while balancing motherhood, family life and just about everything else with grace and fire. I’m so grateful that she sat down with me…

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How to get your product into celebrity hands

Getting your products in the hands of celebrities is a game changer. But pitching celebrities is a lot harder than it looks. To help, here are some expert tips AND a free resource from uber-success story Sarah Shaw of Entreprenette.com on how to get your products in the spotlight and take your business to a whole new echelon. She’s even…

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PR Secrets of The Pros

Getting companies in the media spotlight is my professional passion. The power of publicity is simply unmatched when it comes to building a brand, driving sales, and raising a company’s national profile. From glossy national magazine features to broadcast interviews and online stories, editorial coverage is valuable beyond measure.   But not every business “gets” PR and not every business…

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How to Turn Browsers to Buyers + Inspire Immediate Action from Prospects

Marketing. A singular little word that has the capability to make online business owners cringe. But, marketing doesn’t have to be scary. Or sleazy. Or even hard. It just has to be done right to be effective.   How, you ask?   Inside today’s video training, Marie walks us through as she teaches the concepts of modern marketing, including how…

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How to Get Your First Sale In 30 Days: A Free Marketing Checklist For New Entrepreneurs

  Getting your first real customer is a key milestone for every ecommerce entrepreneur. With literally hundreds of channels and tactics and different ways to promote your business, it can be confusing (and overwhelming!) to know what makes the most sense for your unique business.   Because all businesses and all business owners are different, there’s no one-size-fits-all approach to marketing…

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How To Boost Small Business Success Using Social Media: The Case of Apollo Box

At Apollo Box, we help customers discover, collect, and share the world’s most creative products. In order to accomplish this mission, we needed to build an audience on social media. Starting a successful business requires gathering a strong following to support your mission. As a new small business, gaining that initial following can be incredibly hard.   When we started…

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Honesty Matters: 12 Marketing Tactics to Avoid At All Costs

You want to run an honest business, right? It’s easy to lose your moral compass when you hear prominent marketers talk up shady marketing tactics and see them hail the results they get through fakery, verbal sleight-of-hand, or outright lying.   So here’s a handy list of marketing moves to rule out when you want to have the trust and…

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