How to get your product into celebrity hands
Getting your products in the hands of celebrities is a game changer. But pitching celebrities is a lot harder than it looks. To help, here are some expert tips AND a free resource from uber-success story Sarah Shaw of Entreprenette.com on how to get your products in the spotlight and take your business to a whole new echelon. She’s even…
PR Secrets of The Pros
Getting companies in the media spotlight is my professional passion. The power of publicity is simply unmatched when it comes to building a brand, driving sales, and raising a company’s national profile. From glossy national magazine features to broadcast interviews and online stories, editorial coverage is valuable beyond measure. But not every business “gets” PR and not every business…
How to Turn Browsers to Buyers + Inspire Immediate Action from Prospects
Marketing. A singular little word that has the capability to make online business owners cringe. But, marketing doesn’t have to be scary. Or sleazy. Or even hard. It just has to be done right to be effective. How, you ask? Inside today’s video training, Marie walks us through as she teaches the concepts of modern marketing, including how…
How to Get Your First Sale In 30 Days: A Free Marketing Checklist For New Entrepreneurs
Getting your first real customer is a key milestone for every ecommerce entrepreneur. With literally hundreds of channels and tactics and different ways to promote your business, it can be confusing (and overwhelming!) to know what makes the most sense for your unique business. Because all businesses and all business owners are different, there’s no one-size-fits-all approach to marketing…
How To Boost Small Business Success Using Social Media: The Case of Apollo Box
At Apollo Box, we help customers discover, collect, and share the world’s most creative products. In order to accomplish this mission, we needed to build an audience on social media. Starting a successful business requires gathering a strong following to support your mission. As a new small business, gaining that initial following can be incredibly hard. When we started…
Honesty Matters: 12 Marketing Tactics to Avoid At All Costs
You want to run an honest business, right? It’s easy to lose your moral compass when you hear prominent marketers talk up shady marketing tactics and see them hail the results they get through fakery, verbal sleight-of-hand, or outright lying. So here’s a handy list of marketing moves to rule out when you want to have the trust and…
Power Networking: How to Network Effectively to Generate Sales and Make Relevant Connections
This post is sponsored by The UPS Store. For more information, please see the end of this article. Networking, in-person and one-on-one, is one of the most important and fundamental aspects of marketing and growing your business. A successful networker is able to quickly share who they are, while being able to listen to and learn about those…
Powerful Ways That Businesses Are Using Content Marketing
A recent article in Social Media Today revealed that 88 percent of firms took advantage of some form of pre-sales web content strategy as part of their customer engagement processes. The article also revealed that customers seek out an average of 11 ½ pieces of online content prior to making a buying decision, and that 85 percent of customers regularly…
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