Today, I’ll show you 5 ways to use a publication’s (magazine or newspaper) media kit to help you build your own business.
When you visit a publication’s website, you will typically find a link to their media kit waaay down at the bottom of the page–look for “Advertising”, “Advertise With Us” or “For Our Advertisers” in [...]
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From the February/March issue of Working Mother magazine in the Entrepreneur Mom column:
Ask a Pro–Managing the Marketing
How do you get top-tier distribution for your products? Here’s advice from Heather Allard, president of The Mogul Mom, an online coaching and consulting business for entrepreneur moms.
Know the retailers. Compile a list of stores you’d like to approach and [...]
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