Posts tagged as:

Mom Entrepreneurs

8 Ways To Work Smarter and Be Happier

This is a guest post by Charlie Gilkey, who shares 8 ways for mom entrepreneurs to work smarter and be happier.
Let’s start this with a scenario:
It’s 9am. You’ve finally gotten your older kids to school, and your younger ones are at daycare for the morning. You’ve got to pick up the kids from daycare [...]

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Don’t Get Burned By Your Lightbulb Moment

Last week, I read an article on StartUpPrincess.com by Margie Zable Fisher called “How to Get Media Coverage for Your Product”.
Step #1 in Margie’s how-to? Have a great product.
Clearly, to get media coverage for your product, it’s gotta be a great product. She’s absolutely right about that.
Margie then goes on to list some of [...]

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5 Steps To Planalyzing

If you’re a small business owner, it’s safe to say you’re using analytics of some sort – counting hits to your homepage, monitoring reads of your blog posts, checking email open rates, or tracking in-store sales.
But did you know that you can plan your week or month using your analytics so you work smarter and [...]

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February Action: Plan Ahead

Last weekend, my husband and I took our three kids and one big dog to New Hampshire for three days. The stars and planets must’ve been aligned just so because, before we left, I completely outdid myself with planning ahead. I:

Scheduled a blog post
Turned on my email autoresponder letting people know I was away
Planned the [...]

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Pitch Perfect With Cristin Mitchell

This post was originally published on October 27, 2008.
To continue our perfect pitch practice, I asked Cristin Mitchell, my sister AND a former Boston news producer, to share some pitching peeves and positives with us from a pitchee’s perspective. The view is much different on that end.
Heather: Tell us about your background—education and professional experience.
Cristin: [...]

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5 People To Consider When Packaging Your Product

When you create a product and bring it to market, how you package it is a big consideration–you want to showcase your product, protect your product and sell your product.
But have you thought about the people who will be affected by your product packaging? Through my packaging experiences with Swaddleaze, I’ve learned that there are [...]

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5 Ways To Start A Business For Under $1000

In 2004, I started 2 Virtues Inc. to bring my inventions, Swaddleaze and Blankeaze to market.
I spent money like a rock star.
Out of the gate, I spent:

$15,000 on a website with a custom shopping cart that didn’t work
$2,000 for a logo that looked more like a Kama Sutra position than a symbol of safe sleepwear [...]

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Diarrhea of the Mouth & Other Pitching Peeves

Remember that saying “diarrhea of the mouth”? I remember using that phrase to describe someone who would just never stop talking. It’s kind of a crude expression, but pretty accurate for some people.
I was reminded of “diarrhea of the mouth” (DOTM) when reading an article by Stephanie Quilao called “Open Letter to Fitness and Health [...]

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Time Is Money

A few weeks ago, I received 3 of the same fortune in 1 fortune cookie. It said:
“Time is money”
I found it mildly amusing and wondered if that might be my “theme” for 2010.
And then yesterday, “time is money” really hit home for me.
I arrived 5 minutes early for my 9am hair appointment [...]

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