In 2004, I started 2 Virtues Inc. to bring my inventions, Swaddleaze and Blankeaze to market.
I spent money like a rock star.
Out of the gate, I spent:
$15,000 on a website with a custom shopping cart that didn’t work
$2,000 for a logo that looked more like a Kama Sutra position than a symbol of safe sleepwear [...]
