Posts tagged as:

pr

PRWeb Free Webinar: Creating a Killer Publicity Strategy with Online News Releases

Want to make journalists put down their coffee cups and actually read your news release? Build a publicity strategy that not only gets you noticed, but positions your business as the premiere “go to” entity in your industry.
PRWeb Free Webinar
Creating a Killer Publicity Strategy With Online News Releases
Wednesday, November 18, 2009 2:00pm – 3:00pm EST
Register for [...]

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6 Steps To PR Readiness

6 Steps To PR Readiness
You’re a mom entrepreneur, so I know you’re doing amazing things. Inventing killer products. Offering unique services. Running a busy store. Making life easier and better for your customers. Are you ready for your close up? You know, the moment when you get to tell your story to the world? Here [...]

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PR + SEO + Analytics = Success

Free Webinar from PRWeb:
Measuring the Success of Your Online News Releases
Wednesday, October 21, 2009 2:00pm – 3:00pm EST
If you’re still lugging a clip book around to demonstrate that your online news programs are successful, you might want to bring your strategy into the 21st century. With so many marketing channels available today – blogs, [...]

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This Week: PR for Moms Teleclass

This week, Elena Verlee of PR In Your Pajamas is hosting an amazing PR for Moms Teleclass — this is a fantastic deal for any Mom Entrepreneur who is tired of being the best kept secret in her field. Don’t miss out.
Do You Want to Know How to Get Thousands of Dollars Worth of Free [...]

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Getting PR on Blogs by Elena Verlee

Here’s a great post from Elena Verlee, mom & author of PR In Your Pajamas!
Most of the time when people think of getting PR, they think of coverage in traditional media like magazines, newspapers, TV and radio.
However, with the explosion of blogs, it’s definitely a form of media you can no longer ignore. Don’t get [...]

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The Difference Between PR & Advertising

Today, guest blogger, Elena Verlee (@pajamaspr) explains the difference between PR and advertising. Elena is the author of PR In Your Pajamas, an e-book that offers practical publicity for the time-strapped, cash-crunched mom entrepreneur.
To celebrate “Wear Your Pajamas to Work Day” (today, April 16th), Elena has generously offered readers of The Mogul Mom a [...]

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Friday Link Love: Get Sourced, Get Quoted, Get Famous.

I’m starting something new on Fridays–a little link love for my fellow mogul moms. I’ll hook you up with some sweet links that’ll help you with your business, your family or both.
Today’s link love goes out to Help A Reporter Out (HARO), the brainchild of social media butterfly, Peter Shankman. Basically, HARO is a FREE [...]

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Seth Godin: The Difference Between PR & Publicity

From Seth Godin’s Blog:
The difference between PR and publicity

Most PR firms do publicity, not PR.
Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego.
But it’s [...]

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The Mogul Mom Features…Elena Verlee of PR In Your Pajamas

What is your name & how many children do you have?
Elena Verlee – I have 2 sons, Paolo (6yrs) and Miguel (1yr)
What’s the name of your company and the inspiration behind it?
www.PRinYourPajamas.com – I co-founded an internet business in 2006 which we sold less than a year after launch, after attracting a buyer through [...]

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The Difference Between PR, Advertising & Marketing

Sara Bingham founder of WeeHands Baby Sign Language and author of The Baby Signing Book writes:
What is the difference between “marketing”, “advertising” and “public relations”?
Great question, Sara. Wikipedia defines marketing as this:
“Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for [...]

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