5 Steps To Planalyzing

If you’re a small business owner, it’s safe to say you’re using analytics of some sort – counting hits to your homepage, monitoring reads of your blog posts, checking email open rates, or tracking in-store sales.

But did you know that you can plan your week or month using your analytics so you work smarter and maximize your sales and marketing efforts?

Yep, it’s called PLANALYZING and yes, I made that word up. Basically, planalyzing is planning using analytics and you can do it in 5 easy steps.

STEP 1: Decide what you’re going to analyze.

If you’re a blogger, you could look at traffic and post read stats.  If you have a company website, you might look at how many hits to your landing page convert to sales. If you’re sending out marketing emails, you could check out your open rates and click-throughs. If you’re a brick & mortar store owner, you might track your new product sales. And you might even want to track several of these.

Some of the analytics methods you can use:

  • Google Analytics (a personal favorite of mine)
  • Clicky
  • Alexa
  • A homemade sheet for B & M stores (feel free to print a copy out – then, you can make a copy for each employee and one for total store sales)

STEP 2: Gather your analytics:

After a month or more of using analytics, it’s time to take a look at them.

So, print out your online analytics (most analytics programs allow you to download a file – do that and then print them) and gather up your handwritten analytics.

STEP 3: Get out your yellow highlighter

Now that you have your analytics in front of you, it’s time to notice what you notice.

  • Do your Wednesday blog posts get the most reads?
  • Store traffic down on sunny days?
  • No one opening your marketing emails on Mondays?
  • Are sales down since you added a slow-loading video to your landing page?
  • More subscribers since you created a “Why Subscribe” button?
  • Clothes flying off the shelves on Thursdays before date night on Fridays?
  • Average unit sale waaaay up since you hired your newest salesperson?

Spread out your analytics and start looking for trends or big fluctuations in your stats. Found ’em? Good, now highlight them in bright yellow.

STEP 4: It’s PLANALYZING time

Alrighty, you’ve got your analytics trends highlighted and ready to put into a plan.

Using the trends you spotted in STEP 3, create a weekly or monthly schedule for yourself to maximize your sales & marketing efforts and utilize your down-time wisely.

Just some of the things you might plan:

  • Schedule a month’s worth of marketing emails on your best open days & don’t deviate from that
  • Use your “down” days to catch up on emails or clean your house. ;D
  • Push some of your slower moving merchandise up front on your busiest sales day
  • Publish your blog posts on your best traffic day and spend the other days that week on Twitter generating buzz about it.
  • Stand out in front of your store on sunny days & invite people in for a cool drink conveniently located next to your newest merchandise.
  • Switch up your landing page so your call to action grabs visitors better & faster
  • Have your best salesperson teach your other employees her sales hook and then hold a contest on a slow day to see who can sell the most items per sale

STEP 5: Lather, rinse and repeat

To get the best results from planalyzing, you should keep tracking your analytics, tweaking your weekly & monthly plan and finding new trends that’ll help you maximize your sales and marketing efforts.

So…how will you planalyze for your business? I’d love to hear about it in the comments.

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Heather Allard

Heather Allard is a mom of three kids + one big rescue dog. She's a wellness buff, an essential oil educator with dōTERRA, and a self-professed “entrepreneur to the core”.
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7 Comments

  1. Jaime

    Thank you Heather. I was publishing my weekly post on Tuesday because I found on the internet, somewhere, that that was the best day. But my best traffic day is Wed and sometimes Thr, should I change?

    Also, you mentioned buzzing on twitter about it. But if I tweet my blog, which I do, still I can’t create my own buzz or can I? Do you recommend ways to pass on a good article? How do I get others interested? Thanks for your help.

    Reply
    • Heather Allard

      Jaime,
      I would switch your publishing day to Wednesday and test it out for a few weeks to see if your traffic/reads increase.
      As far as creating your own buzz on Twitter, it’s all about doing it in a way that is not self-serving, but “others-serving” – presenting your blog posts to them because you think they’ll help in some way. You can also ask other to retweet for you but don’t overdo it. You get other people interested in your stuff by being helpful and “real” on Twitter, in comments on other blogs, etc.

      Hope this helps!
      Heather

      Reply
  2. Anna - Penny Sophisticate

    Yay, Heather! LOVED this post. I’m a bit of an analytic myself, and you gave me some great ideas! Thanks!

    Reply
    • Heather Allard

      Thanks, Anna – let me know which ideas you use! 😀

      Heather

      Reply
  3. Justine

    What up!
    this is SUPER helpful woman… great job. I cannot wait to do this

    Reply
    • Heather Allard

      Glad you like it, homegirl. Let me know how it works for you. ;D

      Reply

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