Twitter is an essential business tool for any mom entrepreneur for a variety of reasons. 99% of mom entrepreneurs can find their target audience using Twitter and if that’s not enough, major media personalities, large corporations and your competitors are all taking part.
Sounds great right? It is, but there’s a problem.
Most people I see on Twitter are not using the tool effectively.
– They don’t use the search function to find out what people are saying about them
– They don’t reply to other people’s tweets and build relationships
– They don’t retweet or share interesting links for followers to enjoy
– They don’t keep track of the media or other influencers who can help them grow
– They don’t keep an eye on the competition to see how they do things
If you want to get the most out of Twitter and start converting the time you spend into traffic and customers, do me a favor: PUT YOUR LISTENING EARS ON.
1. Start tracking media contacts, popular mom bloggers and anyone else who can help you take your product from so so to slam dunk.
2. Reply to friends, idols and followers and retweet useful content they post. They’ll start doing the same.
3. Search through Twitter (not to mention Facebook and Google) to find out what people are saying about you, your competitors and your market in general. An added bonus is this will help you think of new blog content, products and places to promote your work.
4. Wait several minutes in between tweets (a good time to listen and search) so you don’t annoy your own followers.
5. Don’t be selfish. The key to not being a selfish tweeter is using this formula:
– 20% Promotion/Ramblings of your daily stuff
– 70% Sharing others content and replying
– 10% Experimenting
6. Stagger, stagger, stagger. No, I don’t mean stagger through your day, I mean please, please, please stagger your promotional tweets throughout the day andin between replies and retweets. It IS okay to promote (otherwise, what’s the point?) but it annoys ALL of your followers (including me) and will cause people to drop you from their home feeds like that.
So, how are you going to use Twitter for business today? Tell us on Twitter.
Photo credit enrouge