6 Free Ways To Get Great Publicity

Me? Famous? But isn’t publicity just for celebrities and big companies?
Nope, it’s not. Publicity is for everyone!
No matter who you are – an inventor, designer, blogger, author, artist, philanthropist, freelancer, service provider or coach – or what type of small business you have, you need publicity!
But don’t I need to hire an expensive publicist to get publicity for me?
No way! If you have the time, the desire and the know-how, you can DIY your publicity!
But why do I need publicity?
Because publicity creates buzz, positions you as an expert, brings traffic to your site, skyrockets subscriber sign ups, launches a new product, drives sales, increases brand awareness, establishes authority, builds your platform and so much more.
And because we believe so strongly in the power of publicity to build your brand and increase your sales, we’re sharing 6 free ways to get great publicity.

6 Free Ways To Get Great Publicity:


1. Social media

More and more, media outlets are using Twitter and Facebook to find great sources for the stories they’re working on. Is there a magazine or TV news show you’d like to be featured in? Chances are, they’re on Twitter and Facebook – and once you “follow” them, you’ll see awesome shout outs for sources like you.
WE CAN HELP: You can find out exactly how to contact them and what you need to do to get your business and your website ready in Get Famous. It’s our awesome guide to do-it-yourself publicity. It was just updated in 2016 and is ready to help you get your name in lights, FAST!

2. HARO queries

Get thee to www.helpareporter.com, sign up, and begin receiving hundreds of media queries each day. You’re bound to find one that’s perfect for you.

3. Guest posts

Want to reach a whole new audience with your message? Guest posting on other people’s blogs is a great way to do just that. Check out this post on Copyblogger for 10 tips on how to snag a guest post on an A-list blog.

4. Press Releases

Despite what some PR people say, the press release isn’t dead. Writing and distributing a press release can announce news, launch products, tweak your SEO and help you reach the media. Find out how to write your own press release, here. We curated a list of free press release distribution sites. Download it, here.

5. Editorial Calendars

An editorial calendar shows the major editorial features planned for forthcoming issues of a newspaper or a magazine. Editorial calendars were traditionally used by the advertising department but YOU can use them to increase your chances of being featured in a publication.
Where can you find editorial calendars? Go to the publication’s website and look for a link or tab that says “Advertising” – it’s usually waaaaay down at the bottom of the website. Click on that and you’ll probably find rate information, closing dates and a “download editorial calendar” link.

6. Product placement

Have you ever seen your favorite products being used in movies or TV shows? That’s called product placement and you can get your product placed, too! Having a great media kit can help make this happen.
WE CAN HELP:Check out this great article about how to put one together.

Now go get ’em

Publicity is a powerful way to build your brand and drive your business. And as you can see, there are many fun and free ways to get it.



Heather Allard

Heather Allard is a mom of three kids + one big rescue dog. She's a wellness buff, an essential oil educator with dōTERRA, and a self-professed “entrepreneur to the core”.

Latest posts by Heather Allard (see all)




  1. ThaisLuckyDuck

    Great post, Heather! It’s amazing how much I think I know…and then I learn loads more. I LOVE that about life! Thank you! themogulmom

  2. ThaisLuckyDuck

    Great post, Heather! It’s amazing how much I think I know…and then I learn loads more. I LOVE that about life! Thank you!

  3. Bhavna

    Thank you so much. This is great information and really what I need. I need some help getting my product out TV shows and Entreprenette looks very promising. I have signed up for HARO and Entreprenette. I will keep you posted.

  4. Elise Adams

    Thank you so much for so succinctly outlining the publicity options out there for us ‘little’ entrepreneurs…my business plan calls for using publicity to the utmost and I was at a loss as to where to start. Again, I am very, very grateful for this article–it is the information I need most RIGHT NOW 🙂

  5. Walter

    This is a very generous sharing of information Heather. There are only two methods of publicity I’m aware of and such are Social media and Guest posting. Thank you very much for letting me know about HARO quering and free distribution site. I’m so excited to try these out. 🙂

  6. Cheryl Pope

    Thanks for the tips. In the spare time, I am a literary publicist. I’ve also gotten publicity for myself as a children’s author but never thought about it as a blogger. I will go to Twitter and Facebook and ‘friend’ my favorite media. Thanks again and i love your blog:)

    • Heather Allard

      You’re welcome, Cheryl! So glad you enjoy The Mogul Mom. Thanks for stopping by – keep me posted on your publicity efforts! 😀


  7. Layne Eiler

    Thank you so much for all of your wonderful and informative advise! I have already added to favorite sites onto my Facebook page to follow and I will be following through with some other of your ideas this evening. I am prepping for 2 shows this week, but I need to get the word out there other ways in regards to my merchandise. I have only been up and running for 4 months but I mean business.

    • Heather Allard

      You’re welcome, Layne! Thank YOU for stopping by. 😀


  8. Sparky Firepants

    Rock. on. Post…bookmarked. I’m going to need to amp up my PR very soon in preparation for a trade show. I need to learn how to do press releases better.

    • Heather Allard

      Thanks, Sparky! Let me know if you need any help with your PR efforts, ok? 😀



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