Do you have Restless Business Syndrome?

Growing pains. Did you get them when you were a child?

I did. I remember laying in bed at night feeling my limbs ache. I would wander into my parents bedroom and tell them how I felt. My mom would tell me it was ‘growing pains’ and that I’d feel better in the morning. When I got older, my grandmother told me it was actually restless leg syndrome; maybe she was right. ๐Ÿ˜€

Over the past few months, I’ve felt a similar discomfort throughout my body and in my heart too.ย But this time, it’s not a physical discomfort, it’s an unsettling feeling surrounding my business.

Could it be Restless Business Syndrome? Here are some of the classic “symptoms”:

  • Procrastinating
  • Avoiding correspondence that may bring new business
  • Pushing deadlines back
  • Not finding time to complete work that you always had time to do before
  • Not feeling the same passion for your work that you used to

What was going on?ย I love my work at home business and love being a mom entrepreneur. Why was I feeling this way?

Then it dawned on me.ย I was evolving. And so was my business.

The drive I had for my old virtual assistance business was replaced with a strong desire to shift away from that business and instead, build an internet marketing company. And though it was scary, I decided to go for it . Overnight, I changed my VA business into an internet marketing business.

Here are five steps that helped me through my business growing pains quickly and comfortably:

1. Start with your current clients

Do they align with your future business endeavors? Are they still your target market? If not, have a heart to heart with them before they feel like they are playing second fiddle to you and your new business ideas. No one likes to feel like they aren’t a priority or important.

2. Adjust your email signature

Add a line that either hints to or announces your upcoming business change.

3. Blog about it

Write a blog post or send out an announcement to your loyal audience and make sure it’s shared across all of your social media channels.

4. Get social

Update your Facebook, Twitter, LinkedIn and other social media profiles to reflect how your business has changed. And don’t forget your website.ย Update your header and your About page. Out with OLD; in with the NEW!

5. Clean up your virtual footprint

Google yourself and your old business name. Take a look at what shows up and adjust anything that needs changing.

There’s nothing wrong with changing your mind about your business. Once I took the leap and changed my business, I discovered newfound passion for my work and achieved a better balance in my life.

What growing pains are you feeling? Share with me below.


Rebecca Buscemi

Rebecca Buscemi helps professionals and businesses to cut marketing costs and increase their visibility across the Internet. An expert in Social Media marketing, her professional experiences are with entrepreneurs, businesses and organizations of all types. She effectively streamlines and automates her clientsโ€™ social media presence through consulting, coaching and professional speaking.




  1. Jennie Wong

    What a great story of business transformation! It sounds like the change you made from virtual assistant to internet marketing was more revolution than evolution and it is wonderful to read how you successfully made the transition, thanks for sharing.

  2. Heidi Kure

    Those are my symptoms?!!!! I am a little overwhelmed at the mo. Single mom of an autistic 14 yr old boy going thru a 3 yr long custody battle over him., and still trying to stay above water and further my business. How have I kept my ball rolling? I had my clothing label Tatooed on the back of my neck for inspiration. A Tiny Phoenix bird, after my son, Phoenix! I am sticking with this one…………I am sure that it is just the lull before the storm. P.S. Did I mention that I am going through the big M. That could have something to do with it
    Life is good (and so is business). Just sticky at times.

    • Rivka Kawano

      Heidi – what is your website? Would love to check it out! ๐Ÿ™‚

  3. Rivka Kawano


    First of all – get your website online asap! It is so essential these days, and you can get your website online for almost no capital investment. If you don’t want to manage inventory and shipping to individual customers, you can still have a sales website, and then direct people to the places where they are sold.

    Identify if there are things that could help them sell better in the boutiques. Could you provide a special display case? Provide incentives to the stores to sell more? Offer a buy one get one 25% off sale for customers?

    If the boutiques overall are not doing well, it may not be just your product, but an industry problem. Find other avenues. Think about dog groomers, walkers, vets, etc. that might be willing to sell your products on consignment. Are other boutiques or locations doing more business?

    If all else fails, think of some altogether new ideas. Personalization is hot right now – could you implement that in some way? How can you integrate social media? Who are your core customers? Perhaps try a subscription where people will get one new item each month. If they like it they keep it, if not send it back kind of thing. Then owners can have new things all the time.

    Consider partnering with an animal related charity to raise awareness. Build your brand by finding a dog that is hot in the show circuit and provide them with free product.

    Hope that helps! You can do it! ๐Ÿ™‚

    If you want to chat more you can contact me at

  4. Christine V.

    Wow. This post is about exactly what I am going through right now. I am procrastinating, ignoring emails that might bring in more business, and feelling tired of what I have loved doing for years. I have been feeling so guilty about it, too, but now I feel I have a better understanding of what I’m experiencing. My growing pains are happening because I am being called to move in a new (and thus sort of scary) direction, and that’s something I need to pay attention to, instead of covering my ears and trying to force myself to do something that isn’t my passion any longer. Thank you for sharing this. Thank you for reminding me that it’s okay to evolve and change as we move through life. I hope I have the courage to move forward now!

  5. nancy

    Feeling full of design ideas and not too motivated alone. Frustrating..

  6. nancy

    My sister and i started our bussiness together. It went off really well. Then she had back surgery and i am on my own.. She say’s she just is in too much pain to help. So i am wanting to know what target market i should contact. Our doggie coats are in 3 pet boutique’s.. but thing’s seem to be slow there right now. Being on my own, what steps would benefit me to try now. My web-site is down for now. Trying to create some fresh idea’s.
    Warm regards,

  7. Viv Williams

    Well you have struck a chord with me, I have a business designing and making children’s clothing from merino, and I am struggling with momentum and procrastination at the moment. Although I love designing and coming up with ideas I struggle with execution and cashflow problems. Money flow is crippling me and stopping me in my tracks from where I want to be. My ideas are bigger than my bank account will allow! I’m so frustrated! I want to keep on with the business because I know I have a product that people want but I am sooo stuck! Working by yourself at home doing everything in the business with limited cashflow is soooo HARD! I feel cornered, trapped by the confusion of bombardment of new ideas and not knowing which way to go to grow and expand is leaving me flat and unmotivated. Sigh! Does anyone want to play me a sad song on their violin?

  8. Rebecca Buscemi

    Thank you everyone for your feedback ๐Ÿ™‚ Writing this post was hard because I really had to ‘put myself out there.’ It’s hard to admit that when your heart isn’t into something anymore, you may be doing a disservice to everyone around you…including yourself. I appreciate your responses!

    • Heather Allard

      Rebecca – you made the tough choice and for that, I commend you. ๐Ÿ™‚


  9. Ruthie

    I loved reading this! Even though I’m not having any growing pains right now because my business is fairly new I can totally relate to this!
    Thank you for the great suggestions!

  10. Rivka Kawano

    Wow, have I been there! Before I got married, I was involved in a start-up creating information for job seekers. While the subject was not my passion, the people I was working with were, and I loved building something from the ground up. Once everyone else moved on, I had so much trouble letting go. But I realized I just didn’t have the drive for it anymore, and a few years later with 3 toddlers my mind was definitely somewhere else. So I started my book review blog for children’s books: It is great to be doing something I am passionate about, see it grow, and be able to apply what I am doing in the rest of my life with my kids to a business. Hope that helps inspire someone else to take the leap and do what they love too!

  11. Heather Allard


    I love this post – thank you for sharing your journey.

    I’ve been feeling the same thing – I have a few business ideas I’d like to pursue and I’m considering my options as far as The Mogul Mom goes. ๐Ÿ™‚



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