Every once in awhile one of my clients ask me if they really need to be on Facebook AND Twitter. Sometimes they just don’t get social media (or more importantly how it would work for their business) and sometimes they just don’t have the time to dedicate to putting a social media plan in place.
There is only ONE type of person or business that does not have to be on Facebook or Twitter – and that is the dude whose clients aren’t on either platform.
I know, its hard to imagine a world without Facebook or Twitter or both – but there are people who are driving down the information highway doing 50 km/h with their blinkers on.
Let’s back track for a second.
Why do you even want to be on either platform? Simple.
You need to be where your clients are.
Forget personal preference or that you still think Facebook is for college kids. It’s all about getting your shizzle in front of the right people.
Imagine you’re a product seller and Facebook is the biggest mall in the world, and Twitter is the biggest organic supermarket in the world.
If your ideal client buys her clothes at that mall and all her veggies at that supermarket, wouldn’t you love to have a kiosk in both those places?
You could hire a couple gorgeous people to wave your flag and tell the world how great you are. The people walk by your kiosk and pick up your flyer, decide they love what you’re doing and head over to your shop to buy everything you’ve got in stock.
The same is true online.
Your Facebook page and Twitter stream are a place where you can find your customers where they’re already hanging out. And then pull them away from their usual hangout over to your website.
So why do you have to do both? For better, broader reach – no matter where your customer’s favorite online hangout is.
Here are some great thoughts on building a strong presence on Facebook and Twitter:
The Facebook Divide: How To Untangle Your Business From Your Personal Life Once + For All
6 Steps To Being More Effective On Twitter
If you need help deciding which social media platform you should be on, check out:
The Social Spread
Do You Want “Likers” or True Fans?
Are you on Facebook and Twitter? Where do you find more of your customers?
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