WHY are you using social media?


Why are you using social media?

Hint: I will not accept the answer “sell more of my stuff.”
When you think about the return on investment you’re trying to achieve with social media, you’re in effect measuring energy against energy. There’s the energy that it takes for you to interact with Twitter, Facebook, your blog, and any other platform you’re using. And then there’s the energy that comes back to you: the spread of your ideas, new relationships, strong customer relations, cultural growth.
When the equation is energy to energy, you can’t think in terms of dollars & cents or units sold.
Instead, channel the underlying purpose of your business. Are you looking to make women feel more beautiful? Do you want to make kids more creative? Maybe you’re creating a culture of ecological advocacy or financial literacy? Just what is it that drives your business?
That is what needs to inform your daily social media time, the relationships that you’re building, and the energy you put into growing your influence. That’s how you create a social media presence that’s not just “present” but infectious.
Once you’ve determined your why, start harnessing it!

  1. Share links that support your mission. Remember: it’s not just about you & your product – it’s about the big picture!

  3. Ask questions that get people thinking. Encourage your followers to dialogue with you about their own ideas and concerns around your mission.

  5. Offer teaching & insight that establishes you as a leader. Retweeting, sharing, and pimping your brand is easy – dig deeper to find out what you truly have to offer those who are truly following you.

Why am I using social media? you might ask.
Because I’m building the New Economy with you at the center, training & equipping a fresh generation of entrepreneurs driven by passion but keen on profit. I think you’ll find my social media use supports that!

When your mission, your “why,” is clear – selling more stuff comes naturally.


So, why are you using social media?



Tara Gentile

Business Strategist at Tara Gentile
Tara Gentile is an author and business strategist who works with idea-driven entrepreneurs who want to do more with less. Her clients learn to lead themselves and their businesses based on what makes them most effective and compelling. Tara’s work has been featured in Fast Company, Forbes, Design*Sponge, and in the New York Times bestselling book The $100 Startup, by Chris Guillebeau. She’s a regular instructor on CreativeLive and speaks on entrepreneurship, money, and the New Economy all over the world.




  1. Martina Iring

    Love this Tara! Whatever marketing you do for your business, it must be driven by your higher purpose – why you’re doing what you’re doing and how you want to help people. That’s the only way you will be successful.

  2. Sally

    Ok–love the content. Really. But as a designer, I have to say: lose the justification. Hard to read. Also: consider downsizing your font. 🙂

  3. Stephanie

    Other than sell more of my stuff! I am using social media to get people to become aware of who Jewelry Fetish is and why we should be on speed dial or in their phone book on added to their bookmarks when they need accessories. As well as to offer luxury items on a budget! We all look at the stars and say wow that necklace is FAB or look in the Fashion mags at these big time Designers and our mouths just drop at the how gorgeous the jewelry is and at the ticket price on the jewelry or any accessory! We believe you can look just as luxurious as the stars without breaking the bank!

  4. Christa

    Thank you! Thank you!

    I have not done much yet with social media…mainly because I felt it would take time away from my original objective. I was concerned the end result would be a diluted product. I think until I can answer “why” (other than sell more stuff) I’ll stick to building the original product.

    Thank you again, gave me something to think about.

  5. Diana Alexander

    Oh, the clarity of it. This is such a helpful piece to a new SM USER. <3


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