Fact: Most first time visitors won’t buy something from your online store.
They’ll browse, get to know your store and hopefully bookmark you. But if they don’t come back there’s nothing you can do, right? Wrong!
A newsletter is an effective marketing tool that gets your site back on a visitor’s radar days, weeks and months after that first visit.
The key to winning those new customers and converting casual visitors into sales is a sign-up box on your website.
Here are some easy tips to help you get more sign-ups and maximize the marketing capabilities of your newsletter before you even send your next one out.
Sign Me Up!
The key to maximizing your newsletter list is actually getting people to sign-up for it. Placing a sign-up box (also called an opt-in box) on your website is the best way to do this.
When creating your sign-up box keep these words in mind: incentive, obvious and easy.
The incentive is your best bet to earn more sign-ups.
Instead of offering “Weekly updates” or “Monthly sales”, offer something customers really want – a discount. Offer at least 20% off, but preferably 25% to really catch their eyes.
You can also offer free shipping, a free article or a bonus list of resources, depending on your product and market.
Pitch the incentive instead of the newsletter itself, and keep your phasing short and sweet. Instead of a clunky phrase like “Sign up for our newsletter to save 25%,” simply say “Save 25% on your order,” or better yet “Save 25% now”.
Dude, Where’s My Opt-In Box?
It doesn’t matter how catchy your incentive if your visitors can’t find the sign-up box.
Place it above the fold (in the top half of the window), near eye catchers like headlines, logos or pictures.
Easy has two meanings when talking about a sign-up form for your newsletter: simple and not distracting.
By simple, I mean that your sign-up box should require at most 2 pieces of information: the visitor’s name and email address. People are wary of giving too much information online. Sharing only a first name and email address is less intrusive. The faster it is to sign-up, the more people will do it.
Pop-up forms can help you improve your sign-up rate and integrating them into your homepage saves time because it appears with the initial page load. A pop-up form that greys out the site below allows the reader to concentrate on the form and the incentive without distractions. You can visit my site for an example. Here is the Mogul Mom’s signup form.
Boost Your Sign Ups
Use these ideas before you send out your next newsletter (if you don’t have a newsletter, start one today).
Each makes it super easy and they’re all Mogul Mom approved! Choose which works for you, sign up, and watch your subscriber list and your sales increase!
How do you get customers to sign up for your newsletter? Tell us in the comments.
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