3 Ways for Mom Entrepreneurs to Use LinkedIn

If you’re looking for social networking connections that you can really connect with professionally, you should be at LinkedIn.


As far as social networks and businesses go, LinkedIn is a great way to grow your business and your community.


Here’s a closer look at how to use this oft-forgotten social network to boost your business, attract your target customer and develop a robust network.

Connecting with Customers

First things first, LinkedIn is terrific for finding your target customers. You can start quickly and easily by joining relevant groups, discussing topics that may interest them and basically, being the helpful person you are.


Let’s say, you have a children’s clothing business and want to reach out to moms. Just do a quick search for “Moms” in “Groups” and you’ll be presented with a lengthy list of mom groups to network with.


A quick note about groups. Some are ‘Open’ groups, which means anyone can click ‘Join’ and start talking; others require that you request to be a member.

Finding Service Providers

Do you need some website designing? Maybe you’re looking for someone to help out with administrative needs? Or get some copywriting done?


Whatever your business need, you’re sure to find the right resource at LinkedIn. I know because I’ve landed several great copywriting assignments this way.


Just post a job in the relevant group and you’ll have plenty of relevant responses to choose from. Alternatively, do a search using the job title as keywords and go through the profiles that come up.


Since you can read a potential service provider’s individual’s profile, complete with links to companies he’s worked with, testimonials, past employment history and more, you’ve already done a mini-background check even before sending him an email.

Building Brand Recognition

Best of all, LinkedIn allows you to build a strong online brand for your business through a Company Page.


Use the instructions in the Help section to create your company page and then watch LinkedIn do a little magic too. Once your company profile is created, LinkedIn will pull in all the information about your company from across the site. So, you’ll automatically get links to the profiles of all your current employees, past employees, job listings and more right on your company page.


Not only does that look good for business, it’s also great for someone who wants to partner with you or work for you.

Are you on LinkedIn? How have you used it to grow your business?

{Top Image Credit}


Prerna Malik

Founder at Content Bistro
Prerna Malik is a gourmet copywriter and community manager for time-starved entrepreneurs at Content Bistro . Snag her free eBook, Social Sizzle, to supercharge your social media.




  1. Jaimie M. Skultety (@AVA4You) (@AVA4You)

    3 Ways for Mom Entrepreneurs to Use LinkedIn http://t.co/Rk5yRlEp

  2. LaTersa Blakely

    This was some useful and helpful tips because I am still getting use to using linkedin. I’m starting to find my way around. thanks so much prerna for sharing some great information

  3. Jane

    Thanks Perna! I’ve been on Linkedin for a couple of years but have never done anything with it – mainly because I didn’t know where to start and I find the site not very user friendly, however I think I might have another look at it now thanks to your post!

    • Prerna Malik

      Hi Jane,
      You’re welcome and I agree. LinkedIn can seem overwhelming at times:-) However, once you start “hanging out”, you’ll love it. One, you get to meet other mom entrepreneurs. Two, you get to spread the word about your business. I’ll be posting more about using LinkedIn, so maybe you’ll find those posts helpful too.

      And do “connect” with me over there. I’d love to get to know you better:-)

  4. Sarah Burns

    LOVE this! Thanks Perna! I didn’t know about that company page…adding it to my to-do list.

    • Prerna Malik

      Hi Sarah,
      Yeah. A company page is great not only because it creates brand recognition but also because it is search-engine friendly. So, yeah, create yours ASAP:-)
      Glad you liked the post!


  5. Andrea Pokorny

    Nice! I never knew LinkedIn had these options. I like how you point out that it can be used to find people to work with… the more the merrier. I’m coming to realize networking is not only fun, it’s smart too.

    • Prerna Malik

      Hi Andrea,

      That’s right. LinkedIn is one of those places that can quickly become a go-to resource for pretty much everything related to your work or business. Stay tuned for some more fun Linked-in related posts coming up real soon. And do let me know if you have any questions.
      Thanks for stopping by!

  6. PenPoint Editorial (@PenPointEdit) (@PenPointEdit)

    3 Ways for Mom Entrepreneurs to Use LinkedIn | The Mogul Mom http://ow.ly/6uoLP


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