Facebook 101: How to Fan Gate Without Tech Knowledge, Cash or Time

Pull up a chair, kitten. I think we need to talk.

It’s easy to slap up a Facebook fan page and complain that it’s not converting visitors to paying customers. What’s hard is realizing that you haven’t put as much effort into the launch as you should.

No one blames you – Facebook has gone through a ton of changes and it’s hard to keep up.

Let’s wipe the slate clean. Start fresh. A new beginning. More fans, baby. 


:: You want to give your fans a reason to come to your page and “like” you, so be sure to tell them exactly why they need to like your page.

:: There’s a reason why most Reveal Pages use arrows. Graphically and verbally telling your visitors what to do makes it easy on them.

:: Think outside the box. You don’t have to reinvent the wheel, just do something that your customers haven’t seen yet. Offer a coupon, give a great deal on a product you sell, show a video that can’t be found anywhere else.

I promised a low-tech, no cash and quick answer: Wildfire.

I don’t know when, but this app isn’t going to be free forever, but as long as you install it before they start charging, you’ll be grandfathered in at the free rate.

So, let’s get started, shall we? Head over to Wildfire’s site to grab the app. You’ll need to accept the permissions for the app (which are one of the lightest I’ve seen in a long time!)

Next you’ll need to choose the page on which you’d like to install the app.

Add in your information. Good news: you’re one step away from the finish line.

Voila! By default, Fan Gate is on – so leave it that way. If you’re familiar with HTML, you can write up some snazzy code for both the fan and non-fan views OR you can create a custom image for each.

There’s one last step you need to complete. Click on “edit info”.

…then “manage permissions”. Choose your newly created “Welcome” page as your default landing page to make sure NON FANS land on your new page.

That’s it. You’re done darling.


Basic HTML help

Inkscape: open source graphics program

Tips on getting more fans

What do you give away in your reveal tab?

{Top Image Credit}


Dawn Martinello

Dawn is a superhero disguised as a VA for entrepreneurs. Devisor of kick ass answers. Magikal Maestro of Reiki energy. Plant-loving, crunchy mom to a clever 7 year old.




  1. Renee

    No longer free. Now the cheapest plan is $5 per promo plus 99c/day.

    Dadgumit. I still can’t figure out how to Fan Gate my FB page. 🙁

  2. Kristine

    In the manage permissions there is no default landing page so how does it get displayed to non fans?

  3. Ben | Webrunner


    It doesn’t work for me either for some reason. Trying to set this up on a friends page and can’t get it to work. Not quite sure what I’m doing wrong. Will re-post if i fix!

  4. kathy

    i can not get the “default landing tab:” to show. i did every step with no problem except for this last one.

    • Heather Allard

      I think Facebook may have “removed” that option once they switched to timeline for pages. Dawn?

  5. Tash

    You’ve made this sound easy so I’m about ready to give it a go.

    Two questions – will wildfire leave it so non-fans can see the same content but just can’t comment as that’s all I’m really after.

    More importantly, does wildfire work in the new timelines? I don’t want to go to the trouble of setting this up to loose it at the end of the month!


  6. Jen

    Digging deeper: after installing a fan gate, is it possible to prevent people from clicking on OTHER tabs unless they are a fan?

  7. Krista

    I love how easy you made this! Thank you SO MUCH!

  8. Danielle

    I was wondering if you were to create your own image what dimensions and resolutions should it be created with?

    • Krista

      I used Photoshop to create mine. The width is 520 pixels, and however long you want it. Good luck!

  9. Heather Allard

    Thank you for a terrific post – you couldn’t have made it easier! I had never heard of Wildfire!


  10. Jennifer L. Cowart

    You’re in Rhode Island? Me too!
    I have subscribed to your blog. Thanks in advance for sharing your helpful information! Saw you listed in The Digital Mom Handbook!

    • Heather Allard

      Yep, I’m in lil’ Rhody! 🙂 Glad you’re enjoying The Mogul Mom!!


  11. Ella | The Office Escape

    I have previously used wildfire but then FB migrated all pages from http: to https. My welcome tab was gone. Do you know how to get that fixed?

    • Dawn Martinello

      Ella, I just checked your Facebook and your welcome page is showing and it looks like your Wildfire app. Are you only having problems when you’re logged in as ad admin?

  12. Kara Lambert

    Am I missing something?
    This is a great tutorial, but how will Fangate actually help me & my page & my sales?

    • Dawn Martinello

      Kara, fan-gating is just a means to an end – it’s all about engaging the customer and enticing them to stick around (buy, move to your website, etc). The theory is that if you give clients A, they will do B.

      What is your goal for your fan page? Do you want new customers? Then you may want to have a coupon that is ‘hidden’ – meaning folks would have to like your page in order to see and print the coupon. Do you want people to start looking to you as an expert? Then create a short PDF that describes how to do a great hair technique that people would have to like your page in order to view and download.


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