5 Simple Tips to Land a Guest Post On a Top Blog

As an entrepreneur, one of the most valuable ways you can market your business is to guest post on a high traffic blog. It’s free, it increases awareness of your business, drives readers to your site, and connects you with others in your niche.
 
Today I’m going to give you five tips to pitch your article to a high traffic blog. It may seem scary at first, but with these tips you are sure to come across as a professional who’s easy to say “yes” to.
 
 

1. Choose a Site That’s Relevant to Your Business

Choosing a blog that is relevant to your business is key not only when the editors are deciding whether or not to run your article, but will play a big role in how you connect with their readers.
 
So, make sure you pitch a blog that has a target market or vision that is in line with your business. If they cover technology, don’t pitch ’em on lipstick trends, dig?
 
Not sure how to find out if the blog you want to pitch has a simpatico audience? Check out their “About” page where you’ll usually find their content focus, reader profile and more.
 
Also, visit Alexa and click on “Site Info”. Enter the URL of the blog you’re pitching and voila, reader demographics appear.
 
 
 

2. Show Them Some Love

I’m not talking about signing your email with xo’s, but let them know you appreciate their site and how it has helped you or your business.
 
Also, show that you know what’s happening in their corner of the web. Did they just re-do their branding or launch a new product? Compliment them on it!
 
They will appreciate that you took the time to recognize that what they are doing is making a difference in your world.
 
 
 

3. Follow Their Guest Posting Instructions

Most high traffic blogs have instructions on their site for guest posters.
 
Some sites want the article emailed to them when you first contact them and others want to hear your title and outline first.
 
Whatever you do, be sure to follow their instructions to a T. As you can imagine, it is easy for them to weed out pitches when writers haven’t followed their clear instructions.
 
 
 

4. Tell Them How Your Article Will Benefit Their Readers

When you email a post idea to a blogger, include key points about how you will educate, help or inspire their readers. This shows both an awareness of their audience and an acknowledgement of their needs.
 
Every blogger wants to offer their readers valuable, helpful information – so, it’ll be hard for them to say no.
 
 
 

5. Make It Easy for Them to Say Yes or No

When you are pitching to a high traffic blog, you have to assume that the editors are busy and inundated with emails. They will appreciate any way you can make the process easier for them.
 
Limit the number of emails they have to send you to obtain your article and include it in the pitch (unless they give directions to do otherwise) with a short bio and links to where they can find you. And, give them at least a week to reply to you before sending them another email.
 
 

What questions do you have about guest posting? Fire away in the comments.

Erin Giles

Small Business Coach at Erin Giles
Erin Giles is a Small Business Coach that helps female entrepreneurs shine online while encouraging peace, passion, and productivity. She recently launched her digital guide Give it Away Now: The Marketing Tactic that Creates Faithful Customers. Connect with her on Twitter @erinmgiles.

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12 Comments

  1. Sharon Hasa

    Hello Heather,
    I am just starting up my company and have found so many helpful tips from your posts-please keep them coming. I can use all the help I can get and I am never let down by the information you provide.
    Thank you,
    Sharon Hasa

    Reply
  2. Linda LaRue

    I am new to the Mogul Mom community of what seems to be an amazing group of women. I can definitely attest to the fact that all five recommendations have resulted in my securing placement on more than a few top health and fitness blogs along with making new friends. I’d also like to add that it may take time, as remember it’s all about relationship building.

    Linda LaRue, RN MEd, ATC
    Creator Crunchless Abs and the new total body Core Transformer Workout
    http://www.CoreTransformer.com

    Reply
    • Heather Allard

      Thanks so much, Linda! We love having you in our community!

      Reply
  3. Erin Giles

    Which is exactly how I landed this guest post:) I personally love it when the editor is detailed in what they want from a guest poster, it takes all of the guessing out of the already nerve racking equation:)

    Reply
  4. Heather | Mom 4 Life

    Great tips Erin, I clicked on one of the articles you hyperlinked to above and saw that they recommended writing out the article in full first and including it (which is also what you mention in #5) and I think this is smart. If they don’t decide to use it, it can be used elsewhere but it offers the blogger a chance to see your voice first hand and get them interested right away.

    Reply
    • Heather Allard

      Heather – I love it when someone pitches me with a fully written guest post that adheres to the guidelines I’ve outlined on my guest post page. 🙂

      Reply
  5. Heather Allard

    Thanks for sharing such wonderful tips, Erin – you had me on your first pitch. 😉

    Heather

    Reply
  6. Elle

    Great, informative post.

    Reply
  7. Erin Giles

    Thanks Syndee– that tip was actually added in by the super sharp Heather Allard herself!

    Jamie- What I have done is email them through their contact form or any email address you can find giving them an outline of the article idea you have. Hope this helps and good luck!

    Reply
    • Jamie Northrup

      It does, thanks again Erin 🙂

      Reply
  8. Jamie Northrup

    Thanks for the tips Erin. I was wondering on blogs that don’t have guest posting guidelines, would you normally suggest a post (either an outline or the actual post) or touch base first requesting if they do accept guest posting.

    Reply
  9. Syndee S

    Great post, Erin. I had no idea about Alexa. Invaluable information!

    Reply

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