Magnify Your Message: Use Click to Tweet

I don’t know about you, but I have a general dislike for the kind of content that typically goes viral in social media.
 
I prefer to create content on a whim, driven by what’s on my mind and the situations my readers are facing on a daily basis. This is great for building relationships and creating an honest brand but not so great for broadcasting my message through the noise of Facebook and Twitter.
 
I have something to say! I suspect you might, as well.
 
I’ve recently stumbled on something that allows me to greatly increase the sharing of my message on Twitter, just as I want it shared.
 
It’s called Click to Tweet.
 
Click to Tweet allows you to create a link that generates a tweet (preloaded by you) for the reader who wants to share.
 
After important lines in my pieces, I insert a Click to Tweet link that repeats that line, includes a link to the article, and adds a hashtag. Including the line I want shared means that more of my message is being spread around, the link means more people are clicking and the hashtag means I can easily track effectiveness. And it works perfectly.
 
 
Here’s what it looks like:
 
Click to Tweet example
 
And here’s the result:
 
 
Click to Tweet example on Hootsuite
 
I would estimate that this technique is currently producing a 500% increase in Twitter shares on every article I publish. Yep, at least 500%. And much of that increase has been from my loyal – and beloved – email subscribers.
 
 
So, if you want your message to be shared across social media, consider giving the free tool Click to Tweet a try. You just might be surprised by how many more eyes you begin to get on your content!
 

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Tara Gentile

Business Strategist at Tara Gentile
Tara Gentile is an author and business strategist who works with idea-driven entrepreneurs who want to do more with less. Her clients learn to lead themselves and their businesses based on what makes them most effective and compelling. Tara’s work has been featured in Fast Company, Forbes, Design*Sponge, and in the New York Times bestselling book The $100 Startup, by Chris Guillebeau. She’s a regular instructor on CreativeLive and speaks on entrepreneurship, money, and the New Economy all over the world.
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3 Comments

  1. Tommy Simons

    Nice article Tara, Click to tweet has this stupid maximum of 5 tracked urls rule now. So I started looking for an alternative and came across another service called Tweetable Link: http://tweetable.link it has unlimited trackable links and lot’s of other cool features.

    Reply
  2. Tim Soulo

    Hey Tara!

    There’s a cool alternative to ClickToTweet service.. a WordPress plugin called TweetDis

    http://www.tweetdis.com/

    Make sure to check it! It has many awesome benefits!

    Reply
  3. Prerna

    Tara, thanks for sharing this. I did check it out once but didn’t really believe in it. LOL! Thank you for showing us that it DOES!

    Reply

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