How To Make Twitter Marketing Fun

Marketing does not have to be “boh-ring”, especially when you’re marketing an event or promoting a product on Twitter.

Here are a few quick ideas to help you spice things up and boost business by marketing on Twitter:

Host a Twitter Party

Twitter parties are a great way to make marketing fun and effective.

I’ve attended so many of these and hosted many as well, and these parties are a fantastic way of promoting a campaign, building expertise, connecting with your target market, and having a lot of fun.

You start by creating a #hashtag and a name for your event, and then set the date and time.

Establish a chat room (check out Tweetgrid.com) and invite people to get on and talk about whatever is the topic of your party. Ask and answer questions, offer tips and ideas.

Join a Twitter Chat for Establishing Expertise

Alternatively, you can also join one of the Twitter chats hosted by various online groups, blogs and businesses.

Participating in a Twitter chat in your niche helps increase your visibility to your target audience while also establishing your expertise when you offer answers, tips and advice during the chat.

Bloggers, for example can join the #savvyblogging or #blogchat Twitter chats and connect with thousands of beginner bloggers seeking advice and help.

And be sure to check out #mombizmondays on Mondays at 9pm ET, when I’ll be hosting a Twitter Chat for mompreneurs!

Collaborate with Colleagues

Another great way to create visibility on Twitter is to collaborate with your colleagues and other bloggers or writers on Twitter.

Connect with another business that has a similar target market and cross-promote your events, campaigns, etc. For example: If you design wedding invitations, why not find a couple of wedding planners on Twitter and offer to give their clients a discount if they’re willing to list you as a vendor?

There are a lot of ways to market your business and services. Twitter is just one of them.

Do read Make Tweeting Work for You to create a marketing plan for Twitter, and make full use of this free, fun, effective and super-easy way of getting the word out about whatever it is that you do or would like to do.

How do you make promoting or marketing on Twitter fun and interesting?

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Lara Galloway

Owner at Mom Biz Coach
As the Mom Biz Coach, I am a speaker, business coach and mentor to mom entrepreneurs and small business owners. My passion is helping entrepreneurs create and run businesses that honor their priorities and values. I'm also the co-author of Moms Mean Business: A Guide to Creating a Successful Company and a Happy Life as a Mom Entrepreneur. I am frequently interviewed for my expertise on work/life balance, starting and running a successful small business, marketing your business on Social Media, and creatively managing your time by media like Forbes, Crain’s Business, The Chicago Tribune, and More Magazine. When I'm not working, I'm wrangling my three kids with my husband, drinking good wine or microbrewed beer, and baking something with lots of calories since food is my love language. I love living in Michigan, especially when it's 80 degrees and sunny.
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6 Comments

  1. Goldie Erowele @carerxpharmd

    Awesome article. I have attended quite a few Twitter parties and started hosting and moderating my own for CareNovate.com #carerx. Great way to share, learn and network with potential collaborators, partners and clients . They are fun, fast and awesome. I use Tweetchat.com.

    Reply
  2. Lara Galloway

    Amanda,
    Thanks for turning me onto MarketMeSuite! I haven’t heard of that before and am now excited to add it to my list of tech tools.

    Twitter parties make so much sense for all the parties involved–the moderator of the party, the brands sponsoring the party, and especially those of us who attend them.

    It’s a fast, intense, fun way to connect with people on a certain topic. And I love getting my information and meeting people in such a fun forum. My husband often asks me what I’m laughing at when he hears me cracking up all by myself. He thinks I’m very strange. But my twitter friends at the party with me totally get it!

    Reply
    • Heather Allard

      Very cool about MarketMeSuite!

      I’ve never hosted OR attended a Twitter party. Think I might need to change that in 2012. 🙂

      Thanks for a great post, Lara!

      Reply
  3. Amanda Armstrong

    The more I have been involved with Twitter parties – the more I get it. There is so much sharing and information coming across to an extremely attentive audience, it just makes sense for businesses and brands. However, they can often be overwhelming to keep up with via Twitter. I use MarketMeSuite and create a separate pane (column) for the specific hashtag. It is so easy to follow along in real time, while also monitoring my @mentions.

    Reply

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